Final Presentation


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Final Presentation

  1. 1. Cassidy Lang Professor Klinkowstein Selected Business Article “Be careful whom you recommend on LinkedIn”
  2. 2. Cassidy Lang Professor Klinkowstein •  Pax Dickinson was forced to resign from Business Insider because he was publicly offensive via social media •  Comments included: rape jokes and enmity toward gender inequality
  3. 3. Cassidy Lang Professor Klinkowstein •  Dickinson’s ex-employers continue to recommend him on LinkedIn •  These companies are now looked down upon for supporting someone who is known for his offensiveness
  4. 4. Cassidy Lang Professor Klinkowstein Target Group •  Students in their early twenties/late teens who utilize social media and are looking for jobs an
  5. 5. Cassidy Lang Professor Klinkowstein Environment Hofstra’s Career Center Starbucks (Wantagh)
  6. 6. Cassidy Lang Professor Klinkowstein Interviews   Q: Have you ever been offensive on a social media website? A: “I wouldn’t say that I’ve been offensive, just honest. Most of the tweets that I end up deleting are about my boyfriend, or my parents.” Q: Would you work for someone who requires seeing your personal sites? A: “I think it’s kind of strange for an employer to require to see personal sites, but I wouldn’t turn down a job because of it.” 20 year old, Grace, waiting for an interviewer in Starbucks
  7. 7. Cassidy Lang Professor Klinkowstein Interviews (cont…)   Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “I would have to delete a bunch of things, definitely.”   18 year old male student, Daniel, waiting for an appointment at the Career Center
  8. 8. Cassidy Lang Professor Klinkowstein Interviews (cont…) Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “My mom follows me on Twitter, so, I’m pretty cautious already. I don’t really put too much out there.”    Q: Where is the strangest place you’ve been caught posting/ tweeting/texting? A: I tweet all of the time. I’ve tweeted in my bathroom before which is pretty embarrassing.”   19 year old, Brittany, waiting for an interviewer at Starbucks
  9. 9. Cassidy Lang Observations -Use of a cell phone -Waiting -Biting of nails -Looking around the room frequently -Professional attire Professor Klinkowstein
  10. 10. Cassidy Lang Diagonals_Visual Research Professor Klinkowstein
  11. 11. Cassidy Lang Arcs_Visual Research Professor Klinkowstein
  12. 12. Cassidy Lang Grids_Visual Research Professor Klinkowstein
  13. 13. Cassidy Lang High-Key_Visual Research Professor Klinkowstein
  14. 14. Cassidy Lang Monochromes_Visual Research Professor Klinkowstein
  15. 15. Cassidy Lang Low-Key_Visual Research Professor Klinkowstein
  16. 16. Cassidy Lang Neutrals_Visual Research Professor Klinkowstein
  17. 17. Cassidy Lang Irregular Shapes_Visual Research Professor Klinkowstein
  18. 18. Cassidy Lang Color Professor Klinkowstein
  19. 19. Cassidy Lang Black and White Professor Klinkowstein
  20. 20. Cassidy Lang Professor Klinkowstein Proposal •  An extension designed for Google chrome that “hides” an individual’s online persona from employers/colleges/unwanted visitors. •  By simply entering an e-mail address, all linked accounts will be found and anything linked to those accounts will be hidden. •  Rather than deleting a long-standing account and having to go through thousands of posts, all that is necessary is the click of a button.
  21. 21. Cassidy Lang Professor Klinkowstein
  22. 22. Cassidy Lang Professor Klinkowstein
  23. 23. Cassidy Lang Professor Klinkowstein
  24. 24. Cassidy Lang Professor Klinkowstein
  25. 25. Cassidy Lang Professor Klinkowstein
  26. 26. Cassidy Lang Business Proposal Sketch Professor Klinkowstein
  27. 27. Cassidy Lang Tagline Research “Because you’re worth it.” L’Oreal Paris Professor Klinkowstein
  28. 28. Cassidy Lang Tagline Research “I’m lovin’ it.” McDonald’s Professor Klinkowstein
  29. 29. Cassidy Lang Tagline Research “Got Milk?” California Milk Processor Board Professor Klinkowstein
  30. 30. Cassidy Lang Tagline Research “Think Different.” Apple Professor Klinkowstein
  31. 31. Cassidy Lang Professor Klinkowstein