This document discusses a new technology that uses electrical and thermal stimulation of the tongue via a smartphone application to create virtual taste sensations of salty, sweet, sour and bitter. The technology aims to move experiences beyond just information to incorporating other senses. It discusses the development process for a product name and brand identity for a "VirtualSense" application that would provide this virtual tasting experience.

1. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
FA102a, Research and Brand Development

2. Scents Flavor Taster and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
“Are you ready for a virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Electrical and thermal stimulation of the tip of
the tongue create virtual taste.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

4. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Different combinations of electrical currents
and temperatures can produce salty, sweet,
sour and bitter sensations.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

5. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
This technology is a step away from the age of
information, where we are now, to the age of
experience.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

6. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Humans are limited if we remain
communicating with solely audio and vision.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

7. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Description of Future Product or Service
‘Scents and Flavors’ via Smartphone Extension

8. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Two, Naming Process
Selected words from the original post:
Simulator, Synthesize, Sensation, Virtual, Currents
Generated name possibilities:
Sensimulator (created by combining Sensation and Simulator)
VirtualSense (created by combining Virtual and Sensation)
Selected name:
VirtualSense
Justification for why that name was selected:
Clearly suggests what the product does with words that will be
understood by targeted users.

9. Flavor Scents S aanvde Fr lAapvpors! via !Sma!rtpho!ne !! !! !! !! !! !! !! !! !!CCaassssiiddyy LLaanngg!!
Assignment Two, Brand Character Diagram

10. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Three, Logotype Research, Word from diagram
Whimsical

11. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Three, Logotype Research
h"ps://twi"er.com/
h"p://www.starbucks.com/
h"p://www.spo5fy.com/

12. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Three, Finished Logotype