1. Elicit the Problems from Your
Niche
Beyond One to One Sessions
Session 3
1
Monday, June 22, 2009

2. Let’s review:
What is a niche? (target market)
A group of people who have
identifiable problems who hang out
together in person or online.

2
2
Monday, June 22, 2009

3. Look for a viable niche
 Create an ideal client profile for
that niche.
 Google for associations or groups
 Google for what that person would
google for help.
3
2
Monday, June 22, 2009

4. Let’s Look at Some Possible
Niches
4
Monday, June 22, 2009

5. 5
2
Monday, June 22, 2009

6. Dads
Monday, June 22, 2009

7. 7
2
Monday, June 22, 2009

8. Ruminating
Over the Day’s Events?
Monday, June 22, 2009

9. When
the
Child
Becomes
the
Parent
Monday, June 22, 2009

10. Parenting Boys
Monday, June 22, 2009

11. Stop Arguing With Your Mate
Monday, June 22, 2009

12. Is your child
addicted to
Internet Porn?
Monday, June 22, 2009

13. When it is time to leave...
Monday, June 22, 2009

14. Think outside the box
 Your niche doesn’t HAVE to have a
mental or relationship problem.
14
2
Monday, June 22, 2009

15. Elicit the problems
 Groups (yahoo, google, ivillage)
 About.com
 What are others offering?
 Focus groups
15
2
Monday, June 22, 2009

16. Coaching Questions:
 What problem does your niche
market have that you are ready to
solve?
 As you look back at the MSOTI
funnel, what type of packaging
suits you?
16
2
Monday, June 22, 2009