Content	strategy	for	today	and	tomorrow
November 5, 2019
Taxonomy Bootcamp 2019

Carrie Hane
carrie@tanzenconsulting.com
@carriehd #TaxoBC
CONTENT MODELS &
TAXONOMIES: BFFs
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TAXONOMY
TAXONOMY
a classification of
information into
ordered categories
7
TAXONOMY
a classification of
information into
ordered categories
8
Powerful
Obsessively organized
Has a hard time getting
along with most people
9
Lacks intent and context
FLAWED APPROACH
HOW DO WE MAKE TAXONOMY MORE
APPROACHABLE AND PRACTICAL?
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THE CONTENT MODEL
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a representation of
the types of content
and their relationships
Magic
Shapeshifter
Makes knowledge
representable
CONTENT MODEL
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a representation of
the types of content
and their relationships
Magic
Shapeshifter
Makes knowledge
representable
CONTENT MODEL
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STRUCTURE
the arrangement and
organization of parts
in an object or system Music
Math
3>4
(3*5) + 4 - 7 = 12
Chemical
Built structures
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INFORMATION STRUCTURE
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PARTS OF A CONTENT MODEL
ATTRIBUTES
RELATIONSHIPS
content type
a reusable container for managing
content by common structure and
purpose
attribute
a characteristic or quality of an object
relationship
how the content types connect
CONTENT
TYPE
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ENTITIES & INSTANCES
entity
a thing or concept that is
unique, distinguishable,
and self-contained
instance
unique and specific content,
each on an example of the
content type
This is a performer
This is a performance
This is Sara Bareilles
performing on Nov 19 at The
Anthem in Washington , DC
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ENTITIES & INSTANCES
entity
a thing or concept that is
unique, distinguishable,
and self-contained
instance
unique and specific content,
each on an example of the
content type
This is Bono
Image/ Chart here
CONTEXT AND INTENT
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CURATED FOR CONTEXT
Organization
}
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DOMAIN MODEL - LIVE MUSIC
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CHOOSING DOMAIN OBJECTS - TICKET SELLER
leave out
use in content
model
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CHOOSING DOMAIN OBJECTS - VENUE
leave out
use in content
model
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RELEVANT ATTRIBUTES
Ticket Seller Venue
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PRACTICAL TAXONOMY
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Research Report
CREATE A SHARED UNDERSTANDING
Annual ReportGuideline
Best Practice
Sample
PresentationWork Summary
}
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INTENT THROUGH RELATIONSHIPS
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INTENT THROUGH RELATIONSHIPS
City
Date
Genre
Venue
BFFS SOLVE PROBLEMS TOGETHER
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INTERNAL SEARCH
Make, Model, Year
Popularity
Entity title
Car type
New or Used, Ratings
Brand
Author Snippet
Log in, For
Sale, Date
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INTERFACE DESIGN
Attraction Name
Type of thing
Land
Park
Height requirements
Audience
Features
Notices
Today’s opening time
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CHOOSE YOUR OWN ADVENTURE
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PERSONALIZED EXPERIENCE
Seasonal Offer
Suggestions based on previous purchase
Find a wine
Seasonal Products
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CURATION
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ROBOTS
LESSONS LEARNED
START WITH WHY
FACILITATE AND
COLLABORATE
Teamwork makes the dream work!
TAXONOMY IS A
FOREIGN LANGUAGE
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SUPER-POWERED TEAM
Content	strategy	for	today	and	tomorrow
THANK YOU FOR ATTENDING 

CONTENT MODELING & TAXONOMIES: BFFs
Taxonomy Bootcamp DC 2019
STAY IN TOUCH:
@carriehd
carrie@tanzenconsulting.com
www.tanzenconsulting.com
z
More about domain
and content modeling!

Content Models & Taxonomies: BFFs