Impact Of Social Media On The Hospitality Industry

Impact Of Social Media On The Hospitality Industry
HOW DOES SOCIAL MEDIA HAVE AN INFLUENCE ON CUSTOMERS' BUYING BEHAVIOR IN THE HOSPITALITY INDUSTRY?
1.Introduction
In recent years, social media has had a huge impact on people. The number of people who use social media has dramatically increased over the years
which has basically stemmed from the innovation of technology that allows people to conveniently use their smartphones which can connect to the
internet anytime and anywhere (Singla and Arora, 2015). Owing to the innovation of technology, the businesses have developed their capabilities by
bringing in social media as one of the strategies to strengthen their power in marketing their products and services to differentiate themselves from their
competitors (Hamidi and Safabakhsh, 2010). This study has been conducted in order to assess the impact of social media on the hospitality or tourism
industry nowadays.It will mainly focus on how the business modified the use of social media to keep their customers' satisfaction at a high level with
customer relationship management (CRM). Moreover, it will discuss on how the business uses social media as a marketing tool to promote their
services to get higher revenue with lower cost with the goal to be outstanding from other competitors.
2.Era of Social Media and its effect on the hospitality industry
According to Forbes and Vespoli (2013), more than 500 million people in different age groups across the world use social media channels such as
Facebook and Twitter in
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How Does Social Media Affect The Fashion Industry?
TO WHAT EXTENT DOES SOCIAL MEDIA AFFECT THE FASHION INDUSTRY?
Summary:
The essence of my Research Project was to determine the effectiveness of using social media in the fashion industry. It was informed by my interest
in social media and fashion. It attempts to analyze the success of social media for emerging brands. The focus of this investigation was further refined
by an analysis of the current success of fashion across a range of social media sites. I recognized that my main research would be in the field of
marketing because I wanted to see how a different way of advertising is effective. The main researched sources used were interviews and online videos.
Evaluation of Research Processes:
There were several planning processes which supported the development of my investigation. I was able to structure my research process effectively
through the development of my timeline. The timeline enabled me to determine that there were different facets stages I needed to undertake to achieve
my goals. Some of the key stages were, planning, literature review, implementation of a program and an evaluation. Through the timeline I was able to
successfully cross reference my sources and ensure that the research was valid and credible. The mind map allowed me to comprehend the different
components of the influence of social media in the marketing of fashion. The timeline also helped me to guarantee that all parts of the Research Project
were completed in an effective time frame.

The Media Industry Of Capturing A Mass Audience
The mass media system has weathered repeated significant change with the coming of increasingly sophisticated technologies–from the penny press
newspaper to mass marketed books and mass circulated magazines, motion pictures, sound recordings, radio, television with the combination of news
and entertainment, moving images, and sound–all for free. Furthermore, the internet, World Wide Web, and mobile technologies emerged causing all
media industries to face overwhelming alterations in how they are structured and do business, the nature of their content, and how they interact with
and respond to their audience. "Fifteen years ago the four major broadcast networks commanded 61% of all television viewing. Today their share
hovers around 30%. ... Show more content on Helpwriting.net ...
Concentration of media ownership refers to the process where progressively fewer individuals or organizations control increasing shares of the mass
media, further impacting the consumers of media because a lack of people in control of what is consumed every day leads to a lack of diversity in
the opinions consumers are forced to believe. Without a diversity of viewpoints, the public will not be able to make up their own minds. This causes a
loss of citizen access to information and the downfall of political and social participation. In relation to the concentration of media ownership is
globalization, the process of multinational conglomerates performing the lion's share of media acquisitions, potentially leading to a bias and misplaced
priorities. The last of the forces is hypercommercialism, the rise in the number of commercial minutes in a typical broadcast or cable show used to
recoup the costs involved in acquiring numerous media outlets, domestic and international, and of reaching an increasingly fragmented audience; the
selling of advertisements on existing and new media and identifying additional ways to combine content and commercials are the two most common
strategies. This not only leads to consumers complaining that there are too many digital ads, but also leads to the obvious overuse of product placement
and brand entertainment,

The Role Of Social Media In The Ecommerce Industry
Social media has been becoming an increasingly essential part of individual daily activity. Since social media site first found in 1997 , the
presence of social media today is being more ubiquitous and more evolving progressively. By 2016, 69% U.S. adults use at least one social media
site daily. The number of social media users has increased rapidly compared to ten years ago which only 11% of the U.S. adult population (Pew
Research Center, 2017). Social media is a type of electronic communications where people can build relationship and can share ideas to other people in
active online communities. In recent years, social media has become the most popular activity on the Internet. As a central feature of the Internet, social
media has also become increasingly essential part of any industry. This digital era has changed how businesses market their products or services.
E–commerce industry is the evidence that the rise of new technologies has allowed businesses to engage consumers in a digital market. E–commerce
industry mostly depend their business strategies on digital marketing. Most marketers today use social media sites such as Facebook, Instagram, and
Twitter as part of their marketing strategies to reach consumers. This paper aims to address the role of social media in e–commerce industry as well as
the advantages and disadvantages of using social media and the dangers in using social media.
ROLE OF SOCIAL MEDIA IN E–COMMERCE INDUSTRY
The growth of e–commerce

The World of Media: A Constantly Growing Industry
The world of media is a constant growing industry. Media can vary from word of mouth to most technological inventions. The basic forms are: internet,
radio, newspapers and television. Media has helped advance society in all business fields. Media provides us with everything from entertainment to
breaking news, from daily announcements to TV commercials or from political campaigns to wanted national information. Society is shown media
while traveling in transportation services, in educational rooms or offices, or even while driving from location to location. Thesis Statement. In the
15th century, Johannes Gutenberg created a moveable typewriting press. All books had to be written and there was never a compatible page in format.
This printing press was the beginning of the possibility of media in printed form. It was also much more inexpensive when the material being written
was printed. Later in the year 1810, Fredrick Koenig was able to unite the steam engine with the printing press. This gave way to an innovated form of
printed media. In the year 1800, a manual operated printer was limited to the fabrication four–hundred eighty pages per hour. Thanks to Koenig's
invention, the printing press more than doubled its hourly production. The printing press progression soon gave way to the daily newspaper.
Newspaper now became the new source for information. When local news could no longer be option by word of mouth or even gossip, a newspaper
was the next best thing. Although,

The Influence Of Social Media In The Music Industry
Social media is a technology that is utilized by almost every in not only America, but all over the world. It has changed the way we lead our lives,
the way we communicate, and the way information is distributed. Additionally, this technology has had a prominent influence on individuals'
opinions and how they perceive the world around them. The presence and accessibility of social media has revolutionized many industries, and the
music industry is no exception. Social media is reshaping the way we consume and interact with music has changed over the years as social media
technologies have evolved. Furthermore, social media has gone on to changing the way music is produced and publicized. Music lovers are not the
only ones to avidly depend on social media, but the dependence is present from the sides of music creators, producers, and marketers as well.
Social media has had a profound effect on the likability of certain genres and the artists that create music in those genres. The way in which we
discover music today has drastically changed. Prior to the existence and popularity of social media, listeners listened to and discovered new music
through the radio, album purchases, or from word of mouth. Music lovers today are discovering their music through social media, from small music
blogs to online streaming sites. Various entertainment companies around the world have begun to rely on social mediamarketing; a marketing style in
which companies use various social media

Social Media 's Impact On The News Industry
Social media has drastically changed how the news industry operates. People may argue whether or not social media has had a negative or positive
effect on journalism. While social media gets the conversation going between people about major events, opinions can cause inaccuracy in stories. The
time it takes for news to enter the market has shrunk significantly since social media has become increasingly popular. Citizen Journalism has also
impacted the news industry. What used to audience has become a team of constant media journalists and content producers. Both of these changes have
had both positive and negative impact on the industry.
In the past, the news organizations, such as the New York Times, were able to have a large impact on society, acting as a gatekeeper for news being
disseminated to their readers. They could chose to hold onto stories for extended periods of time being confident that there was no other outlet that had
credibility to release the information. Daniel Ellsberg's brought his story on the Pentagram Papers to the Times at which point they waited twenty–two
months to publish the finding after significant internal debate.1 Today, this would simply never happen. Organizations such as WikiLeaks share and
exploit classified news to the public before traditional organizations have a chance to hold it back. The industry has come such far that there are no
industry standards and guidelines for news organizations and their use for social media. Social

The Impact Of Media Industry On The World Essay
Media industry companies throughout the world has changed significantly during the last decade. Just as once film industry has been threatened by and
had to adjust to the introduction of DVDs instead of VHS tapes, nowadays, a similar pattern can be identified with introduction of digital platforms.
Various media companies, including film and music production, distribution, television, publishing, etc. have to not only adapt their services to this
emerging development, but also find new ways to keep up with direct and indirect competitors. The former ones include large over–the–top services
such as Netflix and Spotify, which have been a sort of pioneers in the field of digital platform distribution and which are acquiring more and more
power by day; the latter ones are self–production release platforms, most evident with Youtube replacing television and blogs replacing printed
magazines and newspapers. Canadian–based media companies today are struggling to keep up with the ongoing movement. This can be clearly seen
from current closures, merges that are the result of digital predominance of big american companies. Throughout the course of the semester, both
individually and in groups, we looked over various distribution paths and explored the existing patterns both in class and through our assignments. In
this carry–forward advice paper, I would like to look at some of the most prominent and noticeable changes in the industry, especially in Canadian
premises and draw some

Social Media And The Real Estate Industry
Good morning, my name is Jack Curtis. I have been employed by Total Coverage Social Media to help your real estate company develop social
media solutions. "While every real estate agent should use some form of social media to promote their business, this type of marketing is only
effective if you do so correctly". I am here to convince you why social media is necessary in the real estate industry, and provide information on
how to do so effectively. a)Define the term social media According to Ahlqvist, T (2008), social media "is the social interaction among people in
which they create, share or exchange information and ideas in virtual communities and networks". There are multiple social media channels that
separate the different types of social media websites, depending on their functions. The different social media channels are: Facebook: Facebook is a
popular free social networking site that permits enrolled clients to make profiles, upload photos and video, send messages and stay in contact with
companions, family and colleagues. Inside each member's personal profile, there are a few key networking segments. The most prevalent is arguably
the Wall, which is basically a virtual notice board. Messages left on a member's Wall could be text, video or photos. An alternate popular part is the
virtual Photo Album. Photographs can be transferred from the desktop or straightforwardly from a mobile phone. There is no confinement on amount;
however Facebook staff will uproot

Entertainment In The Media Industry
Entertainment Entertainment in media industry is used in a lot of forms as film, print, radio, and television. These forms include movies, TV shows,
radio shows, news, music, newspapers, magazines, and books. Entertainment in these forms could be not only used in free time, actually some people
tend to use TV shows, radio shows, movies, news, music, newspapers, books, and magazines to educate themselves in a fun way by using these forms
of media and entertainment in the way they need. People think when they watch and listen or read to these kinds of entertainment that it is easily
done, actually all media forms when it is finally produced seem like it is so fun and we can all do that, but it is maybe the hardest industry to work
in it, and it is a really hard job to do is work in a company that works for giving entertainment for their audience and fans. Nowadays, $703 billion
market, comprised of businesses that produce and distribute motion pictures, television programs and commercials along with streaming content, music
and audio recordings, broadcast, radio, book publishing, and video games, along with ancillary services and products. The U.S. M&E market, which
represents a third of the global industry, is the largest M&E market worldwide. The U.S. industry is expected to reach $804 billion by 2021, according
to the Entertainment & Media Outlook by PriceWaterhouseCoopers. "The entertainment industry continues to be dominated by the television segment,
with the

The Impact Of Social Media On The Fashion Industry
Introduction
This report's aim is to attempt to investigate the impact of social media on the fashion industry as the social media users has been growing and the
society today has been really around it. Businesses are also getting involved and are using social media as a promotional tool. Fashion industry, has
evolved and it's come to the point where a lot of changes are happening and where fashion trends occur frequently, social media is the easiest way they
showcase this and communicate.
Social media has changed the fashion industry – but has its impact been positive? There are different opinions and debates online wether social media
has changed fashion for better or for worse. With the evolution of technology, the ways of communication and work as completely changed. The
development of social media has changed the way the society works, by bringing people closer. From the last few years, social media has become a
marketing tool, not only has it created a new way of marketing, but social media Marketing has created an opportunity for brands to have a
conversation with their consumers and build relationships, to gain peoples perspectives and opinions. From blogs, post's, to social shopping, a range
of different of opinions is stated through social media. In this era, fashion bloggers, consumers, have a massive role in the industry, where they are the
voice of the industry where the companies listens to them. The brands rely on fashion bloggers, where their feedback on

Social Relationships Within The Media Industry Essay
The way advertisers from the 1960s onwards responded to the causes of "demassification" of consumers began when the media industry was
restructuring itself into smaller independent operating entities. The shift during this time formed large operating industry's into smaller lines of
production meant that advertisers would have to change their focus from a mass audience into smaller groups of well targeted consumers. Leiss,
Kline, Jhally, and Botterill refer to this process of identifying smaller target markets as one of 'demassification' (309). Fletcher suggests, "over the past
four decades, this has led to a more diverse representation within advertising as different groups have been identified as disposable income" (129).
Therefore, the process of demassification has uniquely caused social relationships within the consumer culture during the 1960s onwards.
The 1960s marked a shift of consumer culture that became the process of 'demassifying', ... as social relations rooted in class, family and work were
challenged by the fashioning of individual lifestyles in the expanded domain of consumer culture (Leiss et al. 295) Demassification during that
particular time was increasing ad costs, but it also made advertisers look at what they get for their media expenditures. As Caffery suggested,
"demassification was building, so was the bill. When you combine smaller audiences with higher costs, alarm systems start to ring" (13). These
transformations

The Technological Evolution Of The Media Industry
The technological evolution has played an inevitable and indispensable role in changing the facade of the world. In particular, recent developments and
innovations in the field of science and technology have transformed the entire paradigm of media industry. It has been established that in the
contemporary or technology driven media environment, the traditional concept of ownership, intellectual property, as well as copyright has become a
controversial point (Sutherland–Smith, 2015). It is due to the fact that the technological advancements have created such practices that have completely
redefined the ways in which media was being consumed by the audiences. Most importantly, the contemporary media practices have also played a
major role ... Show more content on Helpwriting.net ...
High–tech media tools and platforms have superficially changed the way in which people used to consume media. It has been established that the
recent technological advancements have played a significant role in building entirely new and unique media environment. In accordance with the
views of Bird (2011), the "new current contemporary age of information and technology" has substantially enabled the individuals to actively contribute
and consume the media sources. It is significant to bring into the notice that such practices were impractical to be attained by the consumers, in the past
years. Before the emergence of internet as well as web 2.0 technologies, the communication, distribution, and creation of ideas was generally aided by
the "corporate middlemen". It is due to the fact that it was quite difficult and impossible (to some extent) for the average person to coordinate in a free
and independent manner. However, the evolution and development of contemporary and higher innovative web applications had changed the entire
facade of the media consumption trends. In this account, it has been assessed that the web based applications and state–of–the–art technologies have
completely democratised this process (Muir, 2013). It is because; by using these technologies, the users can easily participate in the consumption of
media through

Comcast And The Media Industry
Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external
threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service,
the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and
customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary
resources to improve the quality of their product and service to their customers. Looking at Comcast's macro environment the company is a leader in...
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Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their
advertisement slots and subscription charges. In the competitive environment, Comcast does not get threatened with new entries into the market very
often as the cable and satellite industry is very costly to enter. Comcast also does not have much supplier power so that does not factor very heavily
into their strategy, especially now with the increase in streaming and satellite services for television. However, the other three forces in the Porter's
five forces model are all very active in Comcast's business model (10K Comcast, 2017). The consumers subscribing to Comcast and the businesses
advertising with Comcast do possess a certain degree of buyer power, this forces Comcast to keep their prices competitive and relevant to current
demands in the market (10K Comcast, 2017). The threat of substitution in this industry is growing, this can be attributed to poor customer service,
higher fees and the growth of online streaming services such as Netflix and Hulu that are taking customers away from traditional cable and satellite
companies (Levy,2016). Threats from outside of the company have forced Comcast to start evaluating what they need to do to adapt, change and grow
their company in the future. Comcast now has increased

An Exploration of Media and its Effects on Social...
Media is becoming an important aspect of today's society. Each and every day, people interact with media of many differentforms. Media is commonly
defined as being a channel of communication. "Our everyday lives are saturated by radio, television, newspapers, books, the Internet, movies, recorded
music, magazines, and more. In the twenty–first century, we navigate through a vast mass media environment unprecedented in human history."
(Croteau and Hoynes, p. 3)This is also true when we say media companies do not impose their own control upon the information being supplied to
media users. Since many people use media frequently, we can assume that it affects people. According to the text book Media/Society: Industries,
Images, and Audience, ... Show more content on Helpwriting.net ...
Media has taken on an all new meaning to me from just taking this class. I feel truly that this is the first class I can honestly say, I have learned
something and grown because of what I have learned. Media now is much more than the entertainment, news and advertisements I once thought it was.
"We argue that the creators of media content have often reproduced the inequalities that exist in society based on race, class, gender and sexual
orientation." (Croteau and Hoynes, p.195) As a society we are working our way toward a more equal society. As we know media is present in many
aspects of our lives therefore if they reinstating some of the widely known inequalities, thus reinforcing these negative aspects of society. We are
aware that the few media corporations that are out there are owned but successful, white men. So when they choose the shows/music/movies they want
to produce these works, will include how they see the world. Thus the reinforcement of inequalities present in our society. So when society evolves
into a more accepting community what happens to the media world? "Creators of media products are often aware of this fact and use entertainment
media to comment on the real social world." (Croteau and Hoynes, p.97) Race refers to the color/ethnic background of a person. There is no biological
difference between an African American and a Caucasian person,

Social Media Industry Analysis
Global Organization Wireless Telecommunications Background 1.1 Description of Company The Global Organization owns and operates the world's
third largest wireless telecommunications company, Global Organization Telecommunications (GOT). GOT provides wireless voice and data services
to millions of customers worldwide and ranks third in terms of market share behind AT&T Mobility and Verizon Wireless. Global Organization
purchased GOT in 1993 at which time, the company's primary business was based in landline telecommunications. Three years later, Global
Organization sold the company's landline division after significant growth in the wireless communications industry. In 1998, GOT purchased Easy
Wireless, a small competitor in the... Show more content on Helpwriting.net ...
As you can see from the chart above, GOT's top three competitors are utilizing a variety of social

The Effects Of Video Marketing And Social Media On The Ski...
The effect of Video Marketing and Social Media on the Ski Industry
The ski industry has historically been creative in its marketing ventures, which include glossy, full–page magazine ads and full length films that are
released at the beginning of each season. The films and ads display the best pro skiers in the best new gear, and serve as effective marketing tools. In
recent years, a new form of advertising has helped the industry reach a large demographic almost instantly; social media. The ability to use social
media allows companies to share their online advertising content with everyone who is on that social media network, allowing access to millions of
people with just a few clicks. As a result, video marketing is becoming an increasingly popular method of advertising for everyone in the ski industry,
from small start–up companies to the worlds largest and most popular ski resorts. Also, the invention of the GoPro, the most popular and advanced
handheld camera out, has enhanced the online marketing aspect of the industry. This camera is waterproof and impact proof, can fit in the palm of
hand and can be mounted or fixed to almost anything. Stemming from technological advancements in the film industry, and social media, video
marketing and its promotions have become a successful asset to the ski industry.
The ski industry needs to keep up with the times to stay competitive with its marketing strategies, which now includes delivering high quality online
content

Gaming And The Media Industry
Gaming, the growing titan of the media industry, has affected almost everyone in some way, even if they do not play games themselves. Everyone
knows at least one person that plays games, and whether they play them on a computer, a console, or a mobile device, their gaming has most likely
affected their relationships and health in some way. They could cancel events with friends using the excuse that their World of Warcraft raiding guild
won't wait for their real life, or they may suddenly shave off a lot of belly fat, and credit their excessive play of Wii Sports Club for their rapid boost
in physical health. The two games mentioned prior, one being a massively multiplayer online roleplaying game (MMORPG) and the other being a
fitness game, are completely different, and thus, effect the people that play them in different ways. On top of that, the differences between these two
games are just an insanely small snapshot of the variety of games. Just like works of literature, there are several different genres that define games
such as: platformer, simulation, education games, and many more. This variety of genres attracts many diverse groups of people, and this allows
gaming to effect large groups of people in a multitude of ways. At face value, it may just seem like a form of entertainment, but this power that video
games have over significant portions of the masses allow them to change how people interact with themselves and others. There are several positive
mental and

Social Media Industry: The Evolution Of The Beauty Industry
In this essay, I will be discussing how the beauty industry has evolved between the period of 1997 till present, the transitions and effects it has caused
as well as the possibilities for the future of what it could become.
The roots of social media stretches further than we can imagine. Although it seems like a new trend, sites like Facebook and Instagram are the
outcome of many centuries of social media development. Woman today have noticed and have admitted that their purchasing decisions are highly
influenced by social media since gaining access to online, its been even more easier than ever with thousands of online shops, youtube videos and
beauty guru's at the palm of their hands, exploring and buying can be as easy as one tap.
In the earliest methods of advertisements, a man named William Caxton printed what could be Britains first advert in 1477 and from then advertising
developed into a genuine business and it wasn't long before people started to offer themselves as specialists in advertising – the earliest known record
of an advertising agency dates back to 1786. (1). A couple centuries after Caxton, followed the rest of the advertisement as we know of today; with a
brief time line dating the different approach through the years starting, 1704 – America published their first ever newspaper Ad, 1835– First billboards
appear, 1920 – Air on the radio advertisement, 1941 – First Television commercial, 1978– The first widely publicised example of online

The Media And Its Impact On The Entertainment Industry Essay
The mass media has developed into a highly influential platform that relays information to audiences all around the world, but are the images seen in
advertisements and television, devaluing individuals by labeling them under stereotypes? In order to truly understand the core of such a question, it is
important to first define and solidify some key terms. To begin with, what mediums of mass media will be considered in the analysis of this issue?
Specifically, I will attempt to highlight the use of gender stereotypes in the form of visual advertisements, such as magazines and television
commercials. I will also be considering the use of gender stereotypes in the entertainment industry, particularly in the making of TV shows and movies.
The power of the media in transcending gender – related information is well–described by Tom Bogt, an interdisciplinary social science researcher, in
his scholarly article, "Shake It Baby, Shake It," as the fact that the media has become an "important source of knowledge for physical, social, and
emotional aspects" of an individual's development of "sexual attitudes, values, and practices" (Bogt, 844). Bogt emphasizes that advertisements and
media entertainment present "a rather unrealistic and skewed account of human romance and sexuality" and this account is what forms the attenuating
gender stereotypes (Bogt, 844). Now the question arises, what exactly are gender stereotypes? Gender stereotypes are dramatized, overused, and precise

Blockbuster, Netflix, And The Media, Entertainment Rental...
My paper on Blockbuster, Netflix, and the Media, Entertainment Rental Industry, in 2011. (Summary).
Introduction
With this paper I am proposing to discuss Blockbuster's issues and/or problems, as far as, gaining and retaining profitability, and well needed success.
Why in 2010 the company's losses continued to rise? And the reason, they were eventually required to enter Chapter Eleven bankruptcy in Sept–10. In
addition to, Netflix, which at the time had over 17 million subscribers in 2010, gaining profits, and a climbing stock price that exceeded $300 by
June–2011, which was because of them introducing its own entertainment streaming service as a part of its DVD service for a low–cost of $10,
charged monthly. However, thiscase study is ... Show more content on Helpwriting.net ...
The remaining 1,500 was liquidated. DISH announced, in Sept–2011, it would provide its subscribers a media download rental system similar to
Netflix's, but at a discount price.
So, with all that being said, when we discuss concerning the world's top leading online streaming media company, Netflix first comes to mind because
we know they committed in to distributing/circulating movies and TV shows for years by way of the internet or online services, as it has the required
license and agreement with some of the world's largest, and most important, content providers, film studios, and TV channels as well.
Furthermore, they charge minimal from the subscribers to watch videos from the stored videos by using the computer network.
When, we also discuss concerning the existence, Netflix has over 50 million subscribers from across the globe, with 30 million of them from domestic
partnerships and marketplaces.
"Description of the case study (summary)".
Personalized or individualized user experience: The lesson learned from Netflix and Blockbuster success and failure to provide this service. As such,
depending on the customer's choice and interest for which they can view videos.
The shared evidence of observing how Neflix uses personalized and individualization as a competitive advantage in engaging and retaining users, and
planning content purchases.
Integration or combining of streaming

The Impact Of Media On The Media Industry
Over–all this documentary made me feel very defeated and overwhelmed. Possibly it is just my mood tonight, but it is clear that a few really wealthy
companies run the media in the United States.
There has been a decline in small ownership media companies similar to Independent Lens in recent years. This decline correlates with the
Telecommunication Act of 1996 that ended most ownership restrictions (Campbell, Martin, & Fabos, 2014, p. 224). It was thought that this
deregulation would encourage competition in the media market place, instead it had the opposite effect and created large media conglomerates.
Cooperation's like Time Warner, Disney, and individuals like Rupert Murdoc own multiple media outlets making it very difficult for other smaller
media outlets to afford to advertise enough to stay in business. Rather than competing, many of these companies hold joint venture investments and it is
not in their best interest to compete with each other. Deregulations in the industry has allowed these monopolies to become very powerful limiting the
impact of the FCC (Rich Media, Poor Democracy, n.d.).
The film points out that investigative Journalism has been in a steady decline since 1996. Now that cooperation's own the news stations it is more about
profits rather than true investigative reporting that costs much more than the fluff reporting or getting your news off the wire. News reporters now
have to compete for ratings and advertisers to stay competitive. Cable

In The Present Time, The Media Industry Is Considered One
In the present time, the media industry is considered one of the most powerful industrial structures in the world. The source of its strength lies not only
in that huge funds in which they invest, but also in its extreme influence on individuals, groups, and governments. Media and communication activities
occupy an important place in the economy of most countries. In the media industry, there are many institutions and companies that compete in the
media market. There are different in terms of the quality of their products, the nature and means, and their size in the market. There are newspapers and
print magazines, radio and TV stations, publishing houses, film production companies, and Internet sites. All of these institutions are part of... Show
more content on Helpwriting.net ...
For example, the expenses of radio that broadcast music on the clock is much less than the expenses of any radio station that rely on innovation and
creativity, which prolongs the duration of their programs. The same for the TV, for example, the cost of a TV program for entertainment is different
from a political program. Also, the duration of programs determines the costs of this program and it plays a huge role in increasing the expenditure per
day. All in all, we cannot ignore the fact that the high cost of production in the visual and auditory media, especially the production of the original
model or version, leads the production companies to search for advance funding for the production from advertisers and distributors. On the other hand,
the costs of digital media that use the Internet technology in news dissemination, exchange information, and communication through electronic devices
connected to the Internet are different from traditional media. Its cost is not too high because of its dependence on modern technology. These means
are numerous and advanced, and for example, but not limited to, the electronic or online news sites and social networking sites. The majority of
revenues in the digital media organizations are advertisements. Today, the media have become economic institutions. Media production in its final form
must make a benefit in the economic sense. Media institutions have two main objectives. The first relates to the content of the

How Does Social Media Affect the Fashion Industry?
6AD002 Dissertation BA (Hons) Fashion & Textiles "How has the fashion industry been affected by social media?" By Sameela Arshad 1016583 1
Abstract Many writers have attempted to discuss the question of how social media affects the fashion industry and other industries in this respect.
However, with the current rate of technological advancements, the world is forced to adapt to current trends and crazes with the current being social
media, which in turn is affecting all industries. This research paper will give an insight to how the fashion industry has been adapted to social media,
how the fashion industry has benefited from this and also how the fashion industry has faced problems because of this. To give a good understanding of
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What is social media? What is the impact of social media on the fashion media? What the future impacts may be? 4 2. What is social media? In order
to understand the impacts of social media on the fashion industry, it is important to understand the concept of social media and it's emergence. It is a
platform for social interaction, which allows users ease of accessibility and scalable publishing techniques. From using web based platforms to
broadcast media dialogues into social media dialogues, O'Leary et al (2011, p.2) define such media as "...online sites that support and encourage
interaction. Marketing messages turn from one–way, top–down messages into a dialogue between a brand (like your business) and a customer. This
idea of interactivity differs from other types of digital messaging, such as banner advertisements." Social networks started as a place to connect with
friends in an easy and convenient way, it gave people the opportunity to connect with new people too and to build relationships. Today there are a
number of customized applications being made on the social platforms, whose main purpose is to promote the product or brand. As social media is
proving to be both cost effective and highly efficient in expanding and maintain a huge audience, organisations find they are shifting more towards
social marketing. As such socializing platforms become an increasingly popular

Media And The Media Industry
Caitlin Jones
17B Liberty Park,
Pendyris Street
Cardiff
CF11 6YY
23 October, 2015
David Kane
South Island School
50 Nam Fung Rd,
Aberdeen,
Hong Kong
Dear Mr Kane, Thank you for your correspondence, it's really great to hear from you. Your letter gave me so much to think about and I've been taking
my time to formulate a reply to your comments about media course, Television Production which I've chosen to study. Media courses have been
taught at U.K universities for over thirty years and vary from practical to academic studies, but one thing is for sure, they have evolved over time as
the media industry has changed considerably. I understand you have major reservations about my choice of course, as this isn't traditional degree, ...
The development of mass media has changed society and we are now all familiar with the term "global village" where news and information is spread
around the world within minutes. As with Gutenberg's printing press, the affect of mass media is so immense it needs to be analysed. Amanda Lotz
wrote 'Television Will Be Revolutionized' and said that "Television played a significant role in articulating post war American identity". It shaped and
formed America, Television at the time was very basic but rapidly developed from having the same channels across the nation to affiliates reporting
locally. The power the media had changed and manipulated America. This was most telling during the coverage of the Vietnam War and the Nixon
downfall, when American audiences struggled to eat their dinners every night with the shocking images on their Televisions. Television has become an
everyday activity, it was switched on at breakfast and it's last thing people saw before they go to sleep. The number of channels multiplied after the
1970's and niche audiences were created, the number of hours of live television watched by the average American is now more than 5 hours per day

and continues to increase. Television content is challenging social norms, creating sympathetic storylines, highlighting social issues and representing
the changing nature of

Digital Technology on the Media Industry
Explore the impact of digital technologies on the music industries
In recent years, digital technologies have changed dramatically, consequentially having a significant impact on the music industry, who have been
forced to alter their methods of production; to counteract the increased fickleness of music audiences, whose tastes are ever–changing and seek instant
gratification. The evolution of the music industry has been acutely influenced by the developments in technology. It could be argued that technology has
been a significant challenge for style of cultural production, the economic relationships within these, and of course... the law.
In addition, whilst piracy has always been an issue, the widespread use of internet based ... Show more content on Helpwriting.net ...
Conversely – as many artists and record companies argue – music distribution in this manner has many a disadvantage. For example, It has been
estimated that over 95% of downloading is done illegally, and the ease of access has turned this type of illegal activity into a casual affair, which is
done on a frequent basis. The concern is artists not receiving their appropriate royalties, as obviously when downloading in an illegal fashion, nothing is
actually purchased.
Recently there has been quite a backlash, with musicians attempting to sue file sharing and music distributing sites, demanding sums of money for
each song that's been illegally copied. Obviously the issue of theft is rife, but the argument is that it's the people performing the acts that are against the
law that should be punished, and not the technology itself. The publicity in cases like these seem to make the artist appear less popular, and ironically
it's the sites that actually benefit from the media attention, by the increased hits from curious media consumers.
A recent report suggests that only 5% of the music we acquire from online is purchased legitimately. It's been said that at least 7 million people in
Britain alone use illegal downloads, costing the economy not just billions of pounds, but also thousands of jobs too. 'David Lammy, minister for
intellectual property, said: "Illegal

The Influence Of Social Media On The Fashion Industry
Influence of Social Media on the Fashion Industry According to Katie Hope, from the BBC News, Burberry, a fashion retailer, has nearly 40 million
followers across 20 different social media platforms and openly admits that it has become as much a media content producer as a design company.
Burberry, as well as other name brand designers, has ditched the catwalk and other ancient fashion rituals for a more edgy approach towards promoting
their identity. During the turn of the century, the creation of media outlets are used by both consumers and producers alike. The producers within the
industry, use the top three social media platforms, Twitter, Instagram, and Facebook, to project upcoming sales, designer lines, and hire famous
people from all different fields to advertise their brand, (Moving Faster). Although many in the fashion industry continue to utilize magazines and
commercials to promote their brands, this practice has become less common due to the rapid development of various social media outlets. Fashion
producers need to embrace social media as an increasingly important platform with which to promote their products because of its large fan base,
relatively inexpensive means of spreading the word and its very wide adoption for millennials but increasingly more so for people of all generations.
Due to the invention of social media, many producers have approached celebrities, many of whom have a large quantity of followers, to use their
accounts in order to reach a

A Research On Creative Media Industries
Introduction
Starting a business of any kind can and will be very competitive, I guarantee that every business out there will have a small or large research team,
helping them gather the correct amount of research to create the product. This document will help you understand the purpose of using research in the
creative media industries.
The reason you will need to use research is because it plays a major part in all aspects of creative media production and it is the main starting point for
productions of any scale. It can be used to determine the financial outcome of any future production, it will determine the effectiveness of how
successful your business will become and it will assist with the planning and the technical ... Show more content on Helpwriting.net ...
These kinds of meetings will take place in an office room and when there will be a set date and time for this. The way this kind or research will be
carried out is by setting up an application for a job role and then waiting for the applicants to apply. Once they have applied to the role you will then
need to invite them in for an interview. You will do this type of research when you need to find an employee or if you need to interview someone for
particular information.
Doing interviews has many advantages such as they are useful to obtain detailed information about feelings because you will be able to see how that
person reacts to your questions, you are able to ask more detailed questions, they have a high response rate and the interviewees won't be influenced by
others.
With advantages there comes disadvantages such as they are very time consuming and they can be costly.
Surveying is also a form of primary research and it is a good way to discover what a large amount of people think about a particular subject and you
can cover a wider range. Businesses will use this method of research. The reason they will use this method is because it is able to cover a large
quantity of people and what their views are on a particular issue. This kind of research can be created on the computer and then

Marketing Analysis : Global Media Industry
Industry overview In this section we will be analyzing two distinct yet complementary broad industry segments in which Disney Operates namely,
Media Industry which includes media network and entertainment business including Parks and Film, and the other is Consumer Products. Media
Industry In 2014, Global media industry generated more than 4 trillion USD in revenue. With 135,000 establishments and 1.3 trillion USD
revenue, US is the largest media market, followed by Japan and China. In the US, major players are concentrated in California and New York,
while small companies are mainly focused on serving local and niche markets. (Hoovers Industry Research, 2015) Growth potential: positively
correlated with Economy and Globalization The media industry is expected to grow in line with the overall GDP growth and with the introduction
of new and innovative technologies to consume media resources. Accessing more international markets is one of the major drivers for the growth
potential and the major players are expanding their reach in markets like China which is the second largest movie market outside North America
with 3.6 billion USD revenue in 2013. (Hoovers Industry Research, 2015) The developing markets are also contributing to the growth of global box
office through the proliferation of multiple movie screens in those countries and hence, Box office revenue is expected to grow to about $46 billion
by 2018 (PWC, 2015), up from about $36 billion in 2013. Mergers and

Effects Of Snapchat's Technological Disruption In The...
Snapchat's Technological Disruption in the Social Media Industry Throughout the past two decades, social media has become a prevalent tool in
one's life for purposes such as social interaction from a distance, easy accessible information, and personal satisfaction from its entertainment.
Facebook introduced photography in social media, Twitter's purpose was to have a status consisting of short, written expressions, and Instagram
introduced filters into sharing photos and videos. Due to technological advances, each of these companies have been able to change society's use of
social media overtime. However, one hot and new company has been able to technologically disrupt the social media industry by giving their user a
tremendously different experience with digital interaction. This modern social media juggernaut was founded by Evan Spiegel, Bobby Murphy and
Reggie Brown in 2011 (Brown no longer has affiliation with the company). Snapchat is an application designed for one to share photos and videos
which disappear in a maximum of ten seconds. This allows its users to send or post any information without having to stress about others' judgement
or the fear of regret. In an interview with The Telegraph, Spiegel mentions one key reason why he created Snapchat: "Snapchat changed that
perception of deleting something as bad. Online typically you delete something if it's bad or if it's really embarrassing. What Snapchat said was if we
try to model conversations as they occur

Social Media and Hospitality Industry
Social media is increasing on the internet very quickly, with millions of people, who have already joined it. It is a young phenomenon, impulsed by
the desire of meeting and chatting with friends, on a single platform, such as FacebookВ® or TwitterВ®. But, social media means to join groups and
pages, to participate to debates, to give feedbacks or reviews too. In this way, how is it useful for hotels and hospitality companies? What are the
advantages? What are the drawbacks? In the first part, this essay will analyse the different advantages for hotel marketing, of employing social media.
Then, it will study the drawbacks that social media pages can create against hospitality establishments. What kind of advantages could a social media...
Now, imagine that millions of customers do the same deviousness. I don't think that it will only represent a "little" loss of money for the hospitality
company. There is another problem with a social media page which could affect the quality service of a hospitality group: actualization. Yes, if it
doesn't actualize its page, customers would be able to think, that the hospitality company, doesn't pay attention to them. As a result, it will have a lot
of repercussions on the quality provided by the hotel, such as the argument of the competitor with a social page. And of course, we have to raise
another point about the idea of actualization. Yes, to update the page, someone is required. It means that a firm must pay a new employee to develop,
update and actualize the social media page. In other words, it means: a loss of money, less benefits. To conclude, hospitality companies, have big
interests to create their own social page. But, they have to anticipate at all costs the drawbacks created by these networks and pay attention to this
terrible vicious circle which can push them to their loss, to their decline. This young phenomenon, which attracts the most well–known companies such
as Best Western International В® or AccorВ®, is a double–edged

How Social Media Campaign Helps The Tourism Industry Essay
Table of Contents Introduction2 1.0 SMART objective3 2.0 Target audience5 3.0 Brand Partners6 4.0 Platforms7 5.0 Content8 6.0 Measurement10
7.0 Calendar12 Conclusion13 References:14 Bibliography:16 Introduction Social media campaigns provide an insight into the competitive market to
improve the communication and the brand identity of an organisation (Keller, 2014). In the case of the tourism industry, social media like Facebook,
LinkedIn and Twitter help firms to expand their brand reach by building a relationship with customers through an open conversation process
(Ammerman, 2015). A social media campaign helps the tourism industry to achieve more customer satisfaction and loyalty. Considering the words
of Ramaseshan and Stein (2014), it is essential for a social media campaign to select a suitable social media platform for engaging the customers with
the right choice of messages. Therefore, a tactical plan for a social media campaign is going to be developed for Shropshire Hills Tourism, UK. The
tactical plan attempts to create potential leads by developing a photography competition campaign on Facebook. 1.0 SMART objective Specific
Shropshire Hills Tourism in the UK is planning to promote its photography competition campaign on the social media sites. The campaign is conducted
to identify the real photography talent and highlight the beauty of the Shropshire region. The social media campaign aims to generate leads; the
marketing team would follow up

The Music Media Industry
Music Media In the music media industry, I do not believe in having illegal music. There is no point in having illegal music. I do not support having
illegal music because of the money, illegal music can cause trouble, and there should just be no more illegal music.
Money can be a problem when it comes to buying music. "Illegal music is free, but legal music cost money and whoever owns that server gets all the
money." (Judith Baughman). We are also wasting money like the author, Judith Baughman said, "Having to get legal music can sometimes add up
to a lot of your money and you are just wasting your hard earned cash on music that should be for free." We should not have to have to pay for
music; we should get music for free. There is really no point in having legal music, but we should not be getting illegal music either. "You should
get legal music because that way you are not considered a thief." (Judith Baughman). So it's better to buy legal music instead of stealing it. "Even
though legal music cost money, it is better than getting into trouble." (Judith Baughman). This is why we should get music for free because there is
no point in having legal and illegal music. Many people buy and steal music, but there should be no need for that because they should not have to buy
music; music should just be for free. "There is no point in having illegal music if everyone downloads them anyways." (What is Illegal Music
Downloading)? The only reason they probably have legal and

The Impact Of Digital Media On The Cinema Industry
Technological innovations have brought about significant changes in in almost every aspect of the society. The proliferation of the Internet and new
media has changed the way people live, work and entertain. Long–time forms of entertainment, such as music, games or movies have been changed
accordingly. Within the entertainment industry, the cinema sector is experiencing dramatic transformations. Consumers are now provided with a wide
range of ways to access their products. Traditional practices of enjoying movies, especially going to the cinema, are said to be diminished by the use of
digital media. From this, there are two contradictory points of view about the future of cinema. Some observers concern that digital developments are
posing ... Show more content on Helpwriting.net ...
This transformation is demonstrated by the number of theater screens with recognized international standards, and the enormous revenue earned by
movie theaters daily. While there are great potentials to further develop, the current local cinema market is facing several major problems.
It is vital to recognize the significance of digital technologies in the contemporary media environment. Digital media have changed the production,
distribution and reception of movies, therefore affected the business of all institutions. On a larger scale, major issues emerging from these
transformations can lead to long–time, critical problems for the whole industry. Acknowledging and understanding those issues, therefore, can be
advantageous to develop necessary measures to avoid or resolve the problems. In this context, the combination of spreadable media and digital
disruption theories can be employed as the conceptual framework, within which to analyze these alterations.
Structure
The structure of this paper is as follows: first, it reviews the current literature of the media and technological development, within the paradigm of media
convergence and its related concepts. Next, it investigates the shifts in the movie industry as a result of digitization. The potential consequences of the
digital disruption will also be explored.
The methodology will examine two case studies in

Personal Statement: My Engagement With The Media Industry
Erasmus
Accidentally in love' might be the best expression to illustrate my engagement with the media industry, which initially started as I was studying towards
the completion of my Diploma in Broadcast Journalism at University of Indonesia. It was not my intention to be involved in this field, however, after I
received lectures in media and journalism, I found that the media is exceptionally interesting. It has a great power to inform, to educate, to influence,
and to create a better society. Additionally, through studying this course, I also discovered my desire to produce impactful work. This led to a bigger
aim to become an aspiring journalist. As a result of this passion, combined with my knowledge and skills in broadcast journalism, I secured a position
as a TV reporter вЂ• before I even graduated.
As a reporter, I have worked for two of Indonesia's eminent TV stations: TV7 and ANTV. Two pieces I worked on during these tenures highlight my
skills and devotion to media and journalism. Firstly, I was able to influence Adhyaksa Dault вЂ• the Indonesian Youth and Sports Minister... Show
Not only I have to switch a mindset from employee to employer, but I also have to take a bigger role in managing people as well as set the direction
for the content itself. I have to learn about the business side of the digital media and at the same time I also need to have a deep understanding in
content creation, strategy, and marketing, something that I had never done before in 10 years working as a TV journalist. With my experience and my
education background, I can manage some of the responsibilities. However, I need more education background to perform most of my new
responsibilites in digital business and management, policy, ethnic, and development. These knowledge and skills are perfectly tailored at the Master in
Digital Communication Leadership (DCLead) program, particularly Digital Communication, Policy and Innovation in Europe (track

The Music Industry And Mass Media
The media has placed unfortunate stereotypes on many races, ethnicities, and cultures. This playlist that is being analyzed through a multiperspectival
lens has an overall theme that women are objectified and mistreated in the music industry, especially in the hip–hop genre. In the readings and
documentaries we have watched from class, there has been a common theme of mistreating women through music and this is important because it is
becoming more and more acceptable in today's society of accepting misogyny in music lyrics. The music industry and mass media confirms that being
a woman in contemporary society means one needs to use their femininity to be successful in both the public and private spheres of life, therefore
society is still looking through a patriarchal lens and does not extensively accept a successful women and female in the music industry in a positive way
in our culture.
Most of the time, when major label companies are looking for the next best thing in the music industry, they are not actually looking for someone who
has real talent per se, but someone who is going to make them money, even if it means that misogyny, violence, or homophobia will be promoted and
normalized in their music. For example, Tinashe, performs "2 On", this was her first hit to reach the radio and the masses, this song launched her
career surprisingly because she does sing about her own desires but no surprisingly her lyrics ultimately are driven to please men. Even though Tinashe's

Pros And Cons Of Social Media In Tourism Industry
ABSTRACT
The Social media has proved to be a boon that spread across the countries in previous years like a wildfire. The Social media has highly transformed
the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with
distinct cultures. The Social media helps people to share great and not so great experiences, to become instant critiques. Tourism companies and tourists
have created their networks where they can share views about hotels, restaurants, tourist spots, holiday packages as well as posting their pictures,
videos and so on. Social media also acts as a source of advertisement and marketing. The Primary as well as Secondary Research has been followed ...
To analyze how frequently social media is used while planning for any trip and travelling.
To find out the form of advertisement that is most trusted amongst the respondents.
To find out the areas for which the social media is frequently used regarding tourism industry.
To study the pros and cons of Social media for tourism industry.
RESEARCH METHODOLOGY
The use of methodology is Primary data which includes Questionnaire. Apart with the Primary data collection, the paper is based on the information
retrieved from the internet via journals, e–books and websites. The data has been presented with the use of bar diagrams and pie charts. Results and
recommendations have been derived which are discussed further in this research paper.
ANALYSIS AND INTERPRETATION
The results of impact of social media on tourism industry are greatly affected by various variables like no. of respondents using social media for
planning their trip, use of social media while travelling, most commonly used media while travelling and so on. Thus, all of them have been discussed
below. The sample size of 50 people has been drawn.
Source: As compiled from questionnaire
Source: As compiled from

Personal Narrative: A Career In The Media Industry
On March 31, a variety of speakers from various media industries came to TCU to enlighten students on career possibilities after graduation. I listened
to the keynote speaker in addition to the industry panel, where the panelists discussed their journeys within the media industry. As a result of this event,
I feel that I have a much greater understanding of what it is like to work in the media, and I have heard crucial advice on how to be successful. While
each speaker offered a diverse and unique approach to entering their current jobs, there is a common theme of diligence and dedication that must be
adopted to succeed in the media industry. Nathan Brown, the keynote, offered stories of his time on the business side of media, while other ... Show
It is imperative to maintain a strong work ethic and always stay ahead of the curve with new technologies. Whether I leave TCU pursuing work in
marketing or finance or production, the panelists have instructed us to be open to new possibilities, as the diversity of careers offered in the
industry is so great that I may mesh well with a side of the business I never previously considered. The opportunities are wide, and it is my goal to
receive a job that I will enjoy and make an impact, which the media industry seems to offer. Each new day in the office provides new possibilities, and
the industry that always seems to change will house exciting work for years to

Comcast And The Media Industry
Comcast
"Comcast" is one of many companies that own's and works in the media industry, they not only own two very important primary businesses, Comcast
Cable and NBCUniversal but are known as the largest cable television operator in the United States. They offer their customers a large variety of
entertainment technology from video, high–speed Internet and phone providers, to residential customers under the XFINITY brand. As "Comcast
works in the media industry they are always "aspiring to evolve to the next level of a corporation" and they are nearly there. They are already known
to have the largest broadcasting and cable company in world by revenue, and from further research, we known that they are already America's largest
media conglomerate. Their name, "Comcast is a blend of the words "Communication" and "Broadcast".
"The media's the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that's power. Because
they control the minds of the masses.". In the media industry everyone is always wanting to gain more power, the more power you have, the larger
audience mass you gain. "Comcast" as a type of organisational company owns many media sectors and these include; video, high speed internet, phone,
advertising, franchise fees, cable, corporate, NBS cable networks, NBC Broadcasting television, Universal Filmed Entertainment, Universal Theme
parks and NBC Universal. Here is a chart demonstrating their revenue income

Impact Of Social Media On The Hospitality Industry

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