Reply DB5 w9 research Reply discussion boards 1-jauregui Discuss how the quantitative and qualitative data would complement one another and add strength to the study.  Evidently, the use of EBP in healthcare mostly relies on the available qualitative and quantitative data which is supported by scientific or clinical research. In studying the EBP, quantitative data is used to enhance qualitative information and vice versa, because one method complements the other one (Tappen, 2015, p.88). For example, in the selected article the EBP about beliefs and behaviors of nurses showed that the number of the nurses who were certified vs. nurses who were not certified explained why some of the nurses have higher perceived EBP implementation than others (Eaton, Meins, Mitchell, Voss, & Doorenbos, 2015, “Evidence-Based Practice Beliefs and Behaviors”).  Quantitative data would improve the study by providing evidence in the form of numbers or amounts such as the scores which show the proficiency of nurses in different areas (Eaton, Meins, Mitchell, Voss, & Doorenbos, 2015, “Evidence-Based Practice Beliefs and Behaviors”).  Quantitative data could strengthen the study by providing more detailed information about EBP implementation which will explain certain trends and occurrences as found in the research. 2- rosquete The qualitative research is exploratory/ descriptive and emphasizes the importance of subjects frame to be referenced and the context of the study. The research will be more concerned with the truth perceived by informants and less concerned with the truth of the objectives. The information from this research will be important in understanding the informants’ behaviors in details. The description of this approach will be used to get the picture and the opinion of nursing caregivers on the use of CNS depressants by the elderly (Susan, Nancy, & Jennifer, 2013). The method that is used is explorative/descriptive. The strengths of the descriptive method are: effective to analyze non-quantified subjects and issues, the possibility to observe the phenomenon in a natural environment, the opportunity to use qualitative and quantitative method together, and less time consuming than quantitative studies. In the case of exploratory studies, the principal advantage is the flexibility and adaptability to change and it is effective in laying the groundwork that guides to future research. We can find disadvantages in this kind of studies. For example, descriptive studies cannot test or verify the research problem statically, the majority of descriptive studies are not repeatable due to their observational nature, and they are not helpful in identifying cause behind the described phenomenon. Another weak point, that includes exploratory research, is the interpretation of information is subject to bias. These type of studies make use a modest number of samples that may not represent the target population and they are not usually helpful in decision ma.

1. Reply DB5 w9 research
Reply discussion boards
1-jauregui
Discuss how the quantitative and qualitative data would
complement one another and add strength to the study.
Evidently, the use of EBP in healthcare mostly relies on the
available qualitative and quantitative data which is supported by
scientific or clinical research. In studying the EBP, quantitative
data is used to enhance qualitative information and vice versa,
because one method complements the other one (Tappen, 2015,
p.88). For example, in the selected article the EBP about beliefs
and behaviors of nurses showed that the number of the nurses
who were certified vs. nurses who were not certified explained
why some of the nurses have higher perceived EBP
implementation than others (Eaton, Meins, Mitchell, Voss, &
Doorenbos, 2015, “Evidence-Based Practice Beliefs and
Behaviors”). Quantitative data would improve the study by
providing evidence in the form of numbers or amounts such as
the scores which show the proficiency of nurses in different
areas (Eaton, Meins, Mitchell, Voss, & Doorenbos, 2015,
“Evidence-Based Practice Beliefs and Behaviors”).
Quantitative data could strengthen the study by providing more
detailed information about EBP implementation which will
explain certain trends and occurrences as found in the research.
2- rosquete
The qualitative research is exploratory/ descriptive and

2. emphasizes the importance of subjects frame to be referenced
and the context of the study. The research will be more
concerned with the truth perceived by informants and less
concerned with the truth of the objectives. The information
from this research will be important in understanding the
informants’ behaviors in details. The description of this
approach will be used to get the picture and the opinion of
nursing caregivers on the use of CNS depressants by the elderly
(Susan, Nancy, & Jennifer, 2013).
The method that is used is explorative/descriptive. The
strengths of the descriptive method are: effective to analyze
non-quantified subjects and issues, the possibility to observe
the phenomenon in a natural environment, the opportunity to
use qualitative and quantitative method together, and less time
consuming than quantitative studies. In the case of exploratory
studies, the principal advantage is the flexibility and
adaptability to change and it is effective in laying the
groundwork that guides to future research. We can find
disadvantages in this kind of studies. For example, descriptive
studies cannot test or verify the research problem statically, the
majority of descriptive studies are not repeatable due to their
observational nature, and they are not helpful in identifying
cause behind the described phenomenon. Another weak point,
that includes exploratory research, is the interpretation of
information is subject to bias. These type of studies make use a
modest number of samples that may not represent the target
population and they are not usually helpful in decision making
in a practical level.
Mixed methods of research are increasingly used in nursing
research to strengthen the depth of understanding of nursing
phenomena. Mixed methods research provides several benefits.
Quantitative data can support qualitative research components
by identifying representative patients or outlying cases. On the
other hand, qualitative data can shed light on quantitative
components by helping with the development of the conceptual

3. model. During data gathering, quantitative data can help
researchers in select patients for an interview, while qualitative
data can help researchers to understand the barriers and
facilitators to patient recruitment and retention. During data
analysis, qualitative data can assist with interpreting, clarifying,
describing, and validating quantitative results. (Saunders, Lewis
& Thornhill, 2012).
Challenges that researchers face using mixed methods are the
effort and expertise required due to mixed data collection, this
study requires a team job, that should adherence to the rigor
from two different methodologies, and nursing researchers may
face the possibility of inconsistency in research findings. This
inconsistency is due to the objectivity of quantitative method
and subjectivity of qualitative methods.
There are several articles that use mixed research methods. One
of them is "An example, comparing the costs of two models for
providing Chronic Pain Care to American Indian". This study
used triangulation design in a multilevel model format. The
multilevel model was helpful in designing this study different
methods were needed at different levels to understand the health
care system. In this example, quantitative data is being
collected and analyzed at the national and state levels, and
qualitative data is being collected at the patient level. The
quantitative and qualitative data collections are doing at the
same time. Then, they are blended for interpretation.
(Williamson O.E, 2000)
The Essential of Nursing more related to my project is Essential
III: Quality improvement and safety. Quality improvement
involves every level of the healthcare organization. Nurses’
behavior is considered as an effective leader and change agent.
Master’s prepared nurse must be articulate in tools and
principles related to the quality of service and applied them to
an organization.
References

4. Susan, G., Nancy, B., & Jennifer, G. (2013). The Practice of
Nursing Research. Philadelphia: W.B. Saunders Co.
Source: Saunders, M., Lewis, P. & Thornhill, A. (2012)
“Research Methods for Business Students” 6th edition, Pearson
Education Limited.
Sandelowski, M. (2000), Combining Qualitative and
Quantitative Sampling, Data Collection, and Analysis
Techniques in Mixed-Method Studies. Res. Nurs. Health, 23:
246–255. doi:10.1002/1098-
3- Alberto Alfons0
Communication in a healthcare setting requires intense
interprofessional abilities that extend beyond the scope of other,
non-healthcare related fields. For example, correctly formulated
communication between healthcare professionals is absolutely
necessary to ensure that there is no error that could end up
negatively affecting a patient. However, all humans are prone to
mistakes and minor errors, so completely comprehensive
communication is something that sometimes cannot be achieved.
These minor errors, however, could cause intense healthcare
quality problems for the patient, since proper communication
ensures that all relevant and pertinent information is being fully
passed on between healthcare providers and healthcare teams.
Any miscommunication or lack of communication would very
well lead to the patient’s decline and possibly even death. This
is where a case study in a qualitative research direction would
be the most efficient form of research to undergo, as specific
cases and situations are able to give a glimpse into the errors
that are occurring instead of just data as to when they were
occurring. This does have the downside of being unable to
successfully create a large amount of numerical data.
End-of-rotation patient deaths are common to a fault,
since there exists a large discrepancy between the average rate
of patient death compared to the rate of death of patients who

5. experience end-of-rotation transition within their timeframe of
care. This situation is a perfect recipient of the ability to
perform a mixed methods approach to research, since both
qualitative and quantitative research have their benefits in these
cases (anecdotal evidence of patient experiences in addition to
rates of communication breakdown). Other healthcare problems
addressed using these mixed problems method s experience a
higher rate of success rather than otherwise, showing at least a
minimal correlation (O’Cathain, et al., 2007). However, the
scope of the experiments might become too vast based on the
types of evidence needed.
References
O'Cathain A, Murphy E, Nicholl J. (2007). “Why, and how,
mixed methods research is undertaken in health services
research in England: a mixed methods study.” BMC Health; 7:
85–85
MKT 111 IC: Introduction to Marketing PrinciplesExamination
#1Due Date: Thursday, March 7, 2019 in class. No email or
late submissions accepted. Staple multiple pages.
Name: ____________________________
Directions: This examination consists of four sections: I
through IV. Unclear or illegible answers will be graded as
“incorrect.” The total value is 45 points.
Section I: Please select the bestanswer to complete each
statement or question. Circle your response. Each item is
valued at 1 point.
1. Customers typically seek to satisfy a set of needs when
evaluating a product or service offering. Using Maslow’s Needs
Hierarchy theory as a reference, which of the following is an

6. example of primary or lower level need:
a) Social acceptance c) Autonomy
b) Status d) Hunger and Thirst
2. Which of the following IS NOTpart of the marketing mix?
a) Distribution c) Advertising
b) Packaging d) Competitors
3. A marketer’s strategy to make its brand or company “stand
out” from competitor’s offerings is
called__________:
a) Positioning c) SWOT Analysis
b) Differentiation d) Situational Analysis
4. The process used to “break down” a large group of
potential, different customers into smaller groups having
similar characteristics is called ________________:
a) Perception c) Competitive bidding
b) Segmentation d) Convergence
5. As discussed in class, this business philosophy is focused
upon achieving the highest manufacturing output so
the unit cost is low:
a) Sales orientation c) Social marketing concept
b) Production orientation d) Maximization
6. A _______________ is a group of customers/potential
customers having similar needs and characteristics:
a) Population c) Culture
b) Reference group d) Segment
7. One of the ways that we filter the stimuli around us is to pay
attention to things that are interesting or
important. This is called ________________________:
a) Selective Absorption c) Selective Perception
b) Voluntary Stimuli Reception (VSR) d)

7. Attention-Response Model
8. Which of the following is not an example of a market
research survey?
a) Questionnaire
b) Focus group
c) Mall intercept
d) Individual or group observation
9. An ATM (Automated Teller Machine) is an example of how
technology is changing marketing strategy. These machines
provide various services to customers on a 24/7 basis year
round. This bestreflects the ________________ marketing mix
variable.
a) Price c) Place or Distribution Channel
b) Promotion d) Product
10. When marketers use birth dates to distinguish among
various groups of customers, it would be an example of
_____________ segmentation.
a) Behavioral
b) Demographic
c) Geography
d) Psychographic
Section II: Please indicate your response as “T” if the
statement is correct or “F” if it is incorrect.
Circle your choice. Each statement is valued at 1 point.
1. A key element of the marketing concept is establishing
short-term, mutually beneficial customer T or F
relationships.
2. The marketing mix variables are controllable factors within
an organization’s marketing strategy. T or F

8. 3. Researchers have described needs as a basic force that
motivates a person or group. T or F
4. A market development strategy is used when organizations
want to increase purchases from T or F
existing customers.
5. The demand for business products derives from the demand
for final consumer products. T or F
6. The marketing process functions whether or not exchange
occurs. T or F
7. As discussed in class, when an organization meets the
minimum requirements established by law T or F
or customer expectation, this might be described as social
responsibility.
8. Primary data is information collected for another purpose that
can be used for your research project. T or F
9. When demand changes in relation to a change in price, we
describe this as inelasticity. T or F
10. For learning to occur, it must always result from direct
experience. T or F
11. Customers, organizational resources and competition
represent direct market forces. T or F
12. A marketer is considering changing the formulation of
liquid laundry detergent. This represents T or F
the “Product” variable within the marketing mix.
13. “Positioning” is a marketing strategy to make products and
brands stand out from others. T or F
14. When all the conditions of exchange are present, an
agreement (transaction) is always reached by T or F
the parties.
15. As discussed in class, “The meaning of words lie in people
not in the words themselves.” T or F
Section III: Please answer each question or statement using the
best selection from the alternatives provided. Each
selection should be used once. Each item is valued at 1 point.

9. Primary Competitive advantage Market
Penetration
Market Development Secondary Buying
Center
Observation Diversification
Experimentation or Experiential Method
Social Responsibility Utility
Marketing Concept or Orientation
Product Development New Task Routine
(Habitual) Response
1. U.S. Census information used for marketing purposes would
be an example of _______________ data.
2. A mechanical traffic counter, when used in a marketing
research project, is an example of ___________________.
3. A firm that seeks to develop new products/services for new
customers and markets is using a _________________
______________marketing strategy.
4. New product testing is an example of the
_________________________ method of market research.
5. The _________________________ seeks to satisfy
customers’ needs and expectations while achieving profitability.
6. Consumers follow the _____________________ decision-
making process when purchasing convenience items such as
carbonated beverages, snacks, newspapers, chewing gum, etc.
7. A marketing strategy that is focused upon new markets and
customers for existing products is called _________________.
8. The value or benefit received through exchange is called
______________.
9. _____________________ is the business decision process
typically associated with consumption of products and services
that are costly and represent a significant risk to the purchaser.
10. A group of individuals within an organization that is
responsible for the purchase of goods or
services is typically described as a ____________________.
Section IV: Please answer each question completely. Use the

10. reverse side of the paper, if necessary. The value of each
question is shown in parentheses ().
1: What is a “SWOT Analysis”? Of what value is it to
marketing effort? (3 pts.)
2. Identify and describe one of the three ways and organization
“targets” customer groups for marketing purposes? (3 pts.)
3. Define the term “Exchange.” What five conditions are
necessary for exchange to happen? (4 pts.)
3