Sales & Marketing Alignment: How to Synergize for Success
Peru: Benefitting from active participation in APEC
1. Peru: Benefitting from active
participation in APEC
Carlos Aquino Rodriguez
Director of the Institute of Economic
Research, San Marcos National
University
E-mail: carloskobe2005@yahoo.com
3. Introduction
• Access to fastest growing economies of the
world
• Peru has signed FTA agreements with several
countries in Asia and is currently in
negotiations in the TPP
• Peru has to continue implementing economic
reforms
• Peru has to learn from the APEC process and
from the Asian economies
4. Influence of APEC and Asia economies
in Peru
• Trade with APEC member economies account for 58%
of our external trade. Trade with economies in the Asia
Pacific was nearly 30%. (2013 data)
• Trade, and investment from APEC economies has
contributed to Peru economic growth
• Thanks to participation in APEC Peru has signed FTA
agreements with several Asian countries
• Peru can take advantages of the growing economies of
APEC, not only by selling them more goods, or
importing from them cheap manufactured ones, but
also by learning from their development experiences
5. • Peru has to be competitive. Has to advance from
selling mostly primary goods to manufactured
goods. There are several good experiences in this
process from APEC economies.
• How we do this?
• Many Asian economies were poorer than Peru 60
years ago but now they are ahead of us
• Why for example Singapur and several Asian
economies are in the top positions in the ranking
of the global competitive index of the WEF?
8. • Then we need, besides continue keeping a sound
macroeconomic policy, work to have stronger
institutions, better infrastructure, innovation and
technological development, and a better
education system.
• APEC has also a component of economic and
technical cooperation that can be used in this
regard
• By doing this Peru will fulfill the aim of APEC of
achieving trade and investment liberalization and
business facilitation
9. Participation of the academic sector
• Peru has to prepare to take more advantage of its
participation in the APEC
• The government, together with the business and
academic sector should work in that aim
• 12 leading Universities of Peru are together in the
REDAP, Red Peruana de Estudios del Asia Pacifico, or
Peruvian Network of Asia Pacific Studies
• REDAP organize events to promote the studies of Asia
Pacific, through research competitions and
Conferences in the subject, to raise awareness about
the importance of APEC and Asian economies
10. • Several Universities in their own are also doing
efforts to achieve that objective
• Also to better understand Asian economies we
have to learn their language, culture, etc.
• And there is the need to send more students
to the Asia region and promote academic
exchanges.
11. Conclusions
• APEC is a great opportunity for Peru to
continue achieving high economic grow rates
• But also we can learn from the experiences of
economic deveopment of Asian economies
• The academic sector has a role to play in this
regard