Legal and ethical guidelines for advertising campaign, including regulatory bodies.

1. Assignment 1 D1 Carlo-GinoTenkorang
Law/regulatorybody What theydo How itrelatestomy production
ASA Advertisement Standards Agency is
the UK’s independent regulator of
advertising across all media. They
act on complaints and proactively
checking the media to take action
against misleading, harmful or
offensive advertisements. As well
as ensuring all Media products, are
legal, decent, honest, and truthful.
This relates to my production
as I will have to look into ASA
guidelines, in terms of legal,
honest and truthfulness. So
that my production isn’t
misleading or doesn’t offend
anyone and meets a standard
to reach out towards the
audience.
CAP Committee AdvertisingPractice isthe
sisterorganisationtothe ASA. Thisis
responsible forwritingthe advertising
codes.It alsoadvisesonhow to create
campaignsthat complywiththe rules.
Thisrelatestomy production as
it wouldcheckif my Printadvert
complieswiththe campaignrules
whichisto ensure itis
appropriate if itisbeing
advertisedtochildrenanddoes
not cause any offence because it
wouldtake printplatformaswell
as online platformwhichis
coveredbyCAP.
BCAP BroadcastingCommittee Advertising
Practice isresponsible forwritingand
reviewingthe UKcode of broadcast
advertising.
Thisrelatestomy production asit
will reviewmy TV productand
ensure itisfitto be broadcast
meaningitisn’ta part of any
fraudulentactivitysoit canbe
playedonTV as well asthe radio.
BBFC BritishBoardof FilmClassificationis
an independentbody.Itsrole isto
protectthe public,andespecially
children,fromcontentwhichmight
raise harm risks
Thisrelatestomy production asif
my advertwasto be shownin a
cinematherefore,myproduction
will have tofollow the relevant
age guidelines. Inadditiontothis
it shouldbe shownwithanage
relevantfilm.
OFCOM Office of CommunicationsregulateTV,
Radioand video-ondemand sectors,
fixed-line telecoms,mobilesetc.
Thisalsoprotectsfrom scam, as well
as protectsfromoffensiveorharmful
material.
Thisrelatestomy production as
it will ensure the advertcreated
for mydrinkwill notoffend or
harm any individual andis
truthful therefore notscamming
anyone.
FSA FoodStandardsAgency isan
independentGovernment
department. Anditensuresthatfood
beingmade issafe.
Thisrelatestomy production asI
will be creatingadrinking
producttherefore wouldbe
checkedbythe FSA to ensure
that itis a reliable andadequate
drink.
ConsumerProtectionAct
/ Data ProtectionAct
Protectingconsumersandallowing
themto purchase goodsand services
In additiontothis,it can involve fraud,
liability,unfairbusinesspractice.
Thisrelatestomy production asit
will ensure thatmyproductis
actuallypurchasable therefore
not participatinginfraudorany

2. Assignment 1 D1 Carlo-GinoTenkorang
Havingan online presencesuchasa
hashtag,consumerswill needtobe
aware that some of theirdatawill be
trackedas it will be usedandgathered
throughcookies.
unfairbusinesspractice. AlsoI
needensure thatcustomersdata
are protectedonline,asif they
are to purchase myproduct
online,they’llhave toinputtheir
creditcard details,whichwill
have to be secure.
Ethics Code of conduct governingproper
professionalbehaviour.
I will have tomake sure to
representall ages,genderand
race fairly.Without
misrepresentingorcausing
discrimination. Orinsome cases
have a genderlessprintortv
advert,to preventany
discriminationor
misrepresentation.
Copyright/Intellectual
property
The legal rightthat protectsthe use of
your workonce your ideahasbeen
physicallyexpressed.
I will produce all of myown
images,andwill notuse any
assetswhichare not my own,
apart fromthe musicwhichmay
be usedwithinmyadvert.Ihave
constructed an original and
independentideaformy
advertisingcampaign.
Music Legal protectiontothe particular
musical compositionorsongs.
I will make sure toget permission
fromany individualorartistsof a
songor recordwhichI may use
withinmyAdvert.Thisisto
preventbeingsued,orhavingmy
adverthavingto be takendown,
due to copyrightissues. In
additiontothis,I will have topay
PRS. I will use a well-knownsong
to attract more people tomy
advert.
Defamation Defamationisafalse andunprivileged
statementof factthat is harmful to
someone’sreputation.
I will ensure thatmyproduct,and
the advertsmade will notbe
deemedtoharmthe reputation
of anyindividual.