3. HOW OUR SYNERGY LINKS THROUGHOUT MY
ANCILLARY PRODUCTS AND MUSIC VIDEO
BLACK AND WHITE
The first part of our
video is in black and
white. Carina also wears
black and white clothing
in the video. We
incorporated this into our
Ancillary products as the
picture used inside my
album cover is black and
white and also the
picture used in my
advert is black and
white.
4. HOW OUR SYNERGY LINKS THROUGHOUT MY
ANCILLARY PRODUCTS AND MUSIC VIDEO
THE ROSE
The rose is featured
throughout the
video, when filming we
were also lucky enough
to find a wall with a
rose on it so we
included that in the
video. There were also
close-ups on the rose
included in the video.
5. HOW OUR SYNERGY LINKS THROUGHOUT MY
ANCILLARY PRODUCTS AND MUSIC VIDEO
LIPS
A big part of our synergy is
Karma’s (our artist) red
lips. She wears red lipstick
throughout the music video
and she also is wearing it
on the album cover.
Although her lips are not
red on the advert we have
used a lot of red font to link
in with our colour scheme.
We thought this would be a
good method of synergy as
red is a bright colour that
stands out and it was easy
to combine throughout our
video and ancillary
products.
6. HOW MY PRODUCTS ARE AIMED TOWARDS MY
TARGET AUDIENCE
TARGET AUDIENCE
I think that both my music
video and ancillary products
are aimed towards my target
audience (16 – 20 year olds).
We have used a graffiti styled
font throughout all ancillary
products and also in our video.
In our video our artist wears
urban clothing such as a
printed sweatshirt and gold
chain. Also our video uses
urban locations such as
markets and graffiti walls in the
background. My target
audience are the main age
group that are interested in
graffiti art and they also wear
clothing that our artist does in
the video.
