Our Vision, Our Mission, Our Startegies at PoolCorp./SCP Europe. Swimming Pool Industry

1. Manny Perez de la Mesa
President & CEO

2. Our Vision
To become the best worldwide distributor of outdoor
lifestyle products that include all swimming pools and
irrigation / landscape products as well as other
products that enhance the quality of outdoor home life.

3. Our Mission To provide exceptional value to
our customers and suppliers
Creating exceptional return for
our shareholders
Providing exceptional
opportunities for our employees

4. Our Strategies
POOLCORP employees bring to life the company’s mission of
providing exceptional value by…
Promoting the growth of our customers’ businesses
Promoting the growth of the swimming pool industry
Constantly striving to operate more effectively

5. POOL
Management
Philosophy
An international company with over 330 local
businesses, serving 100,000 unique customers
with over 3,700 individuals driven to succeed.
Have the right individuals in the right place
Provide the tools & resources to enable success
Invest in training & development
Empower individuals to succeed





6. Our Core Beliefs
High and transparent
performance expectations with
individual accountability
Exceptional value added
service
Profit

7. Disciplined
Execution:
Know the market
Establish action plans
Identify the opportunities
Prioritize the opportunities
Establish targets
Work the plan
Work the plan
Measure results
Get feedback
REPEAT until all priorities are achieved

8. 1995 - 2015
Growth Sales
Earnings Per Share (EPS)
Total Shareholder Return (TSR)
14x
40x
100x

9. 1995-2015 Total Shareholder Return
Compound Annual Growth Rate
S&P 500
Top Quartile
POOL
10%
20%
26%
Others with Similar Returns

10. “Your TALENT determines
what you can do.
Your MOTIVATION determines
how much you are willing to do.
Your ATTITUDE determines
how well you do it.”
- Lou Holtz, Coach
You were NOT born a winner,
and you were NOT born a loser.
You ARE what
you make yourself to be.”
- Lou Holtz, Coach

11. THANK YOU !