1. In this video the women
are represented to be
powerful, brave and
highly sexualised this is
confirmed by four
theory's by John
Stewart, Andrew
Goodwin, Steve Archer
and Laura Mulvey.

2.  Intertexuality link: References to existing multi models or postmodern events of cultural text to IMPLY something
about women. An example of this is shown in the music video of Telephone. Its clearly linked to the ending of
‘Thelma and Louise’. The plot of this film is ...
 ‘Louise is working in a fast food restaurant as a waitress and has some problems with her friend Jimmy, who, as
a musician, is always on the road. Thelma is married to Darryl who likes his wife to stay quiet in the kitchen so
that he can watch football on TV. One day they decide to break out of their normal life and jump in the car and hit
the road. Their journey, however, turns into a flight when Louise kills a man who threatens to rape Thelma. They
decide to go to Mexico, but soon they are hunted by American police’
 This idea of how a women is stereotypically treated only to break out and be free of their previous actions and
choice is shown in the music video of ‘Telephone’. Just to exaggerate the comparison they have shot a scene
almost identical to the set out of a scene in Thelma and Louis. This presents the women as being strong and
almost taking on the stereotypical role of a male by breaking the rules, but at the same time breaking out of the
serotype that women have to do what their told and have no power. The purpose of this could of been to
constructed an idea and personality of a strong women and to become role models to a female audience.
Symbolises
achievement,
power and
success.

3.  Andrews theory conforms to the idea that different genres have different way of presenting the characters in this
case the hip-hop genre is stereotyped to sexualise women and in this case Andrews theory is confirmed. This is
show in Andrew theory of a demand of close ups.
In this close up of a females body all you can see in focus is
her body. The fact that there is no face in this shot suggest
that she is sexualised and that her identity is not important
just her gender.
In this shot we see Lady GaGa’s Hat Covering the
identity of the person next to her. But before we even
know who it is she is sexualised as a women as her
boobs are introduced before her face yet again
suggesting her identity is not important just her female
body parts as that is the only interest people have in
females specifically men.

4.  Steve archer says music videos focus on fashion, Performance and narrative. In this video the performers are
seen taking part in the story performing and wearing outrages outfits.
Her outfit suggest that she is a very brave women.
She doesn't care what others think she wants to lead
the crowd. This implies that she was to construct
herself as a powerful women.
However as she's performing she is highly
sexualised, This is due to her custom which is
very revealing and also due to her dance
moves she doesn't seem to hold back. This
suggest that as much as she wants to be
powerful she wants some male attention as
well.

5.  The concept of the gaze is one that deals with how the audience views the characters. They can be viewed in
three ways.
 How the man looks at the women
 How the women looks at themselves
 How the women looks at the man
 In this case we see how the man looks at the women. There is eyeliner match which is used to show what the
male is looking out. Beyonce is highly sexualised as he doesn't even look at her face he looks directly at her
boobs. This implies that he has no respect for her and she is taking advantage of this in the storyline to get one
over on him by killing him. This shot puts the audience both female and male in the shoes of a heterosexual male
conforming to Laura's theory of the male gaze.

6.  The concept of the gaze is one that deals with how the audience views the characters. They can be viewed in
three ways.
 How the man looks at the women
 How the women looks at themselves
 How the women looks at the man
 In this case we see how the man looks at the women. There is eyeliner match which is used to show what the
male is looking out. Beyonce is highly sexualised as he doesn't even look at her face he looks directly at her
boobs. This implies that he has no respect for her and she is taking advantage of this in the storyline to get one
over on him by killing him. This shot puts the audience both female and male in the shoes of a heterosexual male
conforming to Laura's theory of the male gaze.