1. Zane Gallman
Ambre Franc
Joel Brown
Julieanna Rosa

2. • Founded in 1972 by Phil
Saunders under the name
Truckstops of America
• Officially named
TravelCenters of America in
1997
• 250+ Sites
• Located in 43 states and 1
location in Ontario, Canada
• 15,562 employees (2014)

4. Thomas O’Brian
President & CEO
Andrew J.
Rebholz
CFO, Executive
VP, And
Treasurer
Mark R. Young
Executive VP &
General Counsel
Michael J.
Lombardi
Executive VP of
Sales
Barry A.
Richards
Executive VP

9. Macro
Industry
Direct
Internal

10. Macro Industry Direct Internal
• Many
Regulations
• Quality
Standards
• Hygiene
policies
• Many
competitors
• Costly
• Good
position in
the market
• Differential
by size
• Great
location
• Growth via
expansion

11. ✔ -
✔
✔
✔ +
✔+

12. !
!
!
!
!
!
!
!
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· Distribution!to!
249!locations!
· Multiple!
vendors!at!
locations!across!
the!U.S.!
· Have!a!high!
supplier!
standard!
!
!
!
+ !
!
!
!
· Locations!in!
47!states!and!
Canada.!
· Maintain!a!
long!list!of!
vendors.!
· Offer!a!wide!
selection!of!
amenities!
!
!
!
!
· Offer!
roadside!
help!via!
Road!Squad!
Connect!
!
!
!
!
!
+ !
!
!
!
· Markets!to!all!
travelers,!but!
mainly!truck!
drivers!
· Utilizing!the!
many!vendors!
· Moderate!
Social!Media!
presence!
· Highway!
Billboards!
· Via!their!own!
app!
!
!
− !
!
!
!
· Offers!a!
specified!
case!for!each!
report,!good!
or!bad.!
· There!is!a!
hotline!to!
call!with!a!
complaint.!!
!
!
!
!
!
!
!
!

13. Product(Life(Cycle(
!
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!
!
!
!
Introduction( Maturity(Growth( Decline(
Unit(
Sales(
Time(

14. !
! ! ! !
! ! ! !
! ! ! !
! ! ! !
Strong'
Average''
Weak'
'
Low'
High'
Introduction' Growth' Maturity'
!
Decline'
!
Average'Growth'
Selective'Growth'
Harvest'or'Divest'
Hofer’s'Market'Lifecycle'

15. !
Company!Approach!
!
!
!!!!!!!!!!Reactive!!!!!!!!!!!!!!!!!!!!!!!!!! ! ! ! ! ! Proactive!
!
Rush!to!catch!up! Aggressively!Innovate!
!
!
Revise!and!Follow!the!leader!
!
!
Anticipate!and!Initiate!
!
!
!
!
!
Rapidly!
Changing!
Slowly!
Changing!
Expected!
Future!
Conditions!
Abell’s!Strategy!of!Development!and!
Evolution!

23. • Implementing electric car
charging station
• Possible partnerships with
companies likeTesla
• Win/Win situation
• Hiring a marketing firm
• Create moreTV ads
• More competitive interstate
billboards

24. -By utilizing the most current,
innovative, and ecological
technology,Travel Centers of
America can save money and attract
an even larger audience.
Implementing electric car charging
stations will welcome new suppliers
and customers while remaining
environmentally friendly.