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Pascal van Delst, „Phood Consultancy” generalinis direktorius, „Pasaulinės maisto saugumo tendencijos“ (1)

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Pascal van Delst, „Phood Consultancy” generalinis direktorius, „Pasaulinės maisto saugumo tendencijos“ (1)

  1. 1. Global trends in food Phood Consultancy / Phood LT Vilnius  26th September 2012
  2. 2. Lithuanian and Dutch food sector
  3. 3. Phood Consultany/Phood LT• Pascal van Delst (Phood Consultancy/ Phood LT)• Founded in 2007• Consulting in Quality, Food safety, health and  environment• Since December 2011 Phood LT in Jonava• Since yesterday with a marketing and  communication company in FoodPower.
  4. 4. Trends in food in the Netherlands• Fair, honest (fairtrade)• Local (region products)• Health (less salt, functional)• Animal welfare• Seniors draw attention (convenience,  portions, functional)
  5. 5. We want to know our food
  6. 6. Fair & honest
  7. 7. Fresh
  8. 8. Local
  9. 9. Animal wealth
  10. 10. Health
  11. 11. Organic
  12. 12. Brand => checkmark
  13. 13. Seniors draw attention
  14. 14. Approach for dutch market• Look to the concepts of your possible  customers• Fit your products to the concepts or create  own concepts• Ensure food safety by recognised schemes:  BRC, IFS, FSSC 22000, Globalgap• Deal with competitive prices• Use you own strengths 
  15. 15. Potential concepts• Organic (demand for organic products)• Fair (fairtrade)Promote natural space of Lithuania
  16. 16. Thank You

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