The logo uses the letters "I" and "R" to represent indie rock. It does not require a title as the logo is easily recognizable. The magazine uses red, white, and black colors which represent passion, mystery, power, and contrast to stand out. These colors are also commonly seen in indie rock magazines. The target audience is 15-21 year olds of both genders, as determined by a questionnaire, since indie rock appeals most to young adults who want to discover new, non-mainstream bands.