Brand Guidelines for my R&B music magazine, Vocals (V) Music Magazine- Clara Barroso

1. Brand Guidelines
V (Vocals) Magazine
R&B Music Magazine
Clara Barroso

2. Music MagazineThis is the final look for my R&B final magazine, exported into JPEGS:

3. Cover Lines
For my music magazine I feel like the amount of cover lines I’ve
included on the front cover are equally and fairly similar to the
same amount, just like any other music magazine. Through my
research and my progress of finding a front cover magazine to
analyse, I came across the Vibe music magazine, which is a R&B
music magazine, so I tried to get and inspired as possible to have
similar codes and conventions just like a R&B magazine, which at
this point it would be Vibe music magazine.
Vibe music magazine usually have a lot of cover lines to attract as
most of the primary and secondary audiences attention as they
can possibly can. They usually have two columns on both sides of
the magazine. That’s exactly what I did for my magazine cover
lines. One column is longer than the other, which is looks
effective and it looks like it’s done for a purpose.
In total I have nine individual little titles/ headings on my cover
lines for different things that are spoken inside my music
magazine. In order to make my magazine look professional and
decent to attract my primary and secondary audiences I decided
to use a very modern font for my whole magazine. However I still
wanted my magazine to fit the
codes and conventions of an R&B
music magazine, that was when I
added the classic font to my first
article page when it came to talk
about the artist. My cover lines
gives the idea and the look that
even thou it’s just on the idea based
about R&B music genre, my
magazine has a very specific
modern look to attract my
audiences attention for them to
share online.

4. Colour Scheme
The colour scheme for my magazine, I chose a combination of
three colours that would relate to my primary (females) and my
secondary (males) audience equally and fairly, even though my
magazine would have more female readers than male readers.
Not matter the model on the main image on the front cover or
whoever the article is about, male or female R&B artist the
colour scheme for my magazine would always be the same, so the
audience can recognize the magazine by the use of neutral colour
combination on front cover and the magazine would be equally
dedicated to primary and secondary audiences.
The use of the colour gold really reflects on the idea of being just
based on R&B and being really focused on only R&B artists and
music in general. Gold is the one colour that would make my
magazine stand out and it would give the idea to the audience
that this magazine genre in only about R&B. Also, the idea of the
use of the gold colour stands out from all the other magazines,
especially if my magazine would have been to be sold as a hard
copy magazine besides of only being able to read online. From
my research that I did before I started to create my magazine, my
magazine would be the first magazine(out of all the music
magazines) to use the colour gold as one of the colour
combinations for the colour scheme, for the magazine to be
recognized.
The use of the colour, black and white would be for the idea of
being balanced with the rest of the magazine and for the use if
the black and white photography throughout the magazine.
Accept the front cover which is one of the pages that had colour
but the use of the colour scheme follows on it follows with the
rest of the magazine which is mainly all in black and white.

5. Tone
Personally, I think my magazine is an magazine appropriate for
only the older teenagers/ adults as my magazine wouldn’t be
suitable for anyone else that is younger than that because of the
se of the R&B artists/ bands and the particular music that they
right. That’s what I would say my magazine over all. However,
because my first magazine issue involves a good artist she
would be appropriate for teenagers, but maybe not younger
than the age of 17 years old (females and males).
I would also say that my magazine is a pure R&B magazine, not
just by the use of the colour schemes but also the artists that
are chosen and featured on my magazine and to keep the R&B
genre on my magazine as visible as possible to the audience and
easy for the target audience to get influenced by.
With this I mean the idea of the use of poses that the model is
portraying through the magazine, which would make her seem
as ‘cool’ for some poses and for other poses she would be
portraying ‘sexy’ or even ‘diva’. As the article and the Q&A was
written and answered on an informal way. The audience would
most likely to read the article and to feel some sort of
connection between the artist and the magazine itself, they
would start using the magazine as a personal and identity
purpose, which would link to the uses and gratifications.
The tone through the whole magazine, has an R&B vibe, which
allows for the audience to identify the magazine easily but also
for the magazine itself to recognize the primary and the
secondary audience of the magazine really easily. My music
magazine would have a lot included on each issue has, the
magazine is only published monthly.

6. Conclusion
Overall, I feel that my magazine brand can e recognised by the
particular use of the colour scheme, of the colours; black, gold
and white. It’s a colour scheme combination of neutral colours
which makes my magazine, equally aimed at the females from
my primary audience and also at the makes from my secondary
audience. I made clear through my magazine that the colour
black, white and gold are the main colours, especially gold,
which is more commonly used through every page of my
magazine. Also the idea that my magazine is unique in it’s own
way by the use of the gold, which is a common colour that you
don’t see a use off in any other magazines that are published, so
my target audience can easily associate with my magazine.
Also the use of modern fonts and the use of signatures through
my magazine on a numerous number of page, it still makes it
look mature and representable for my target audience, both of
them (primary and secondary audience) and for also the genre
that my magazine is based on, which is R&B, which is exactly
the way I want my magazine to appear so my target audience
can expand even more.