Adv 420 final campaign presentation
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This document outlines Victoria's Secret's campaign to increase sales of their T-shirt bras. The campaign will run in August and offers customers who spend $75 or more at a Victoria's Secret store a chance to win a free T-shirt bra by tweeting a picture of their purchase receipt and hashtag. The campaign aims to boost T-shirt bra sales, generate brand buzz on social media, and increase overall sales through in-store and digital marketing promotions. Success will be measured by analyzing purchase data and social media engagement before, during and after the campaign.
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Marketing and example Brand- Victoria's secret
This document provides an overview and analysis of Victoria's Secret's marketing strategy. It discusses the company's 7P's marketing mix with a focus on the brand Victoria's Secret. Key points covered include the company's founding, products, target demographics, expansion internationally, and annual performance metrics like sales. The brand is known for its fashion shows and catalogs that feature top models and musical performances.
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Adv 420 final campaign presentation
- 1. Win Your Own Victoria’s Secret T-Shirt Bra With a purchase of $75 or more at any Victoria’s Secret location, you could be a lucky winner and receive your own free Victoria’s Secret T-shirt bra of choice!
- 2. How it Works: The Lucky Winners Campaign will run for the month of August Customer has to spend $75 or more in order to participate Participants will receive personal identification digits on receipt that they will need to put after #teamcomfortVS in their tweet Tweet must include picture of Victoria’s Secret bag along with #teamcomfortVSxxxx 1 winner per 100 Twitter participants
- 4. Campaign Purpose Increase future sales of T-shirt Bra Get people talking about Victoria’s Secret Increase overall sales for the brand with increase in digital marketing
- 5. Target Audience Women ages 18-49
- 6. The Strategy In-store advertising strategy: Advertisements on both entrance doors with information about campaign & how it works Salesperson at entrance handing out campaign information cards to shoppers Advertisements on stands around the stores to serve as reminders At checkout they should be reminded about the $75 spending minimum to participate
- 7. The Strategy Continued Digital marketing techniques: Victoria’s Secret website has campaign on top banner of all pages All official social media sites will be advertising the campaign with link to campaign landing page Optimize keywords such as ‘T-shirt bra,’ ‘Victoria’s Secret bras,’ and ‘free bras’ for more traffic to website Utilize Google Adwords
- 8. Campaign Budget Maintaining within the budget is crucial Budget set at $30 million for entire campaign cost Daily/weekly budget within campaign should be set to keep on track
- 9. Key Performance Indicators Compare total purchase percentages from before, during, and after the campaign Money spent on campaign vs. money made from campaign Look for increase in sales of T-shirt bra after campaign Manage social media to see additional traffic on website
- 10. VS Campaign Summary Goal: To increase overall brand sales—with emphasis on the T- shirt Bra Twitter is main social network used