Ibu Rina Novita adalah partner UpinIpin di Indonesia, Beliau berbagi informasi pada acara "Peranan Perbankan dalam bidang Animasi" yang diselenggarakan Kemenparkraf di Surabaya. Beberapa pelajaran berharga dari beliau: 1. Niat baik pada usaha yang dijalankan. 2. Perlu perencanaan yang baik dalam membangun bisnis animasi. 3. Tayangan Upin-Ipin di TV tidak menguntungkan secara finansial langsung, tetapi tempat promo yang hebat. 4. Baca slidenya ya :-D

1. Peranan
Perbankan
dalam
Membangun
Animasi
http://www.cahyo.web.id/

2. ANIMATION INDUSTRY
ANIMATORS
•Their creations will shake the world
•Ideas will come at night
ENTREPRENEUR
•A global player
•How to get government’s grant
THE MOVER
•They are the expert
•Major economic contributors

3. ANIMATION PROCESS

4. The First Step
Need to understand
•
The Business
- Model, Structure, Manpower Availability
•
The Market
- Domestic or International
•
Capital
- Capital outlay, Source of capital, Cash flow
•
Product
- Genre, Style of Animation, Program format
4

5. Building a Factory
• Process
• Process Flow
• Equipment
• Low end Computers
• Skilled Workers
• Training Module
• Capital
• Internal and external fund
5

6. Product Selection
Target Market
• Focus Asian Market
• Culture and good values
• Format selection and type of animation
• Domestic before going global
• Contents with endless stories possibilities
6

7. Sustainable Income
Disney’s Model
Interactive Media
Consumer Product
Studio
Entertainment
Media
Networks
Parks & Resorts

8. Merchandising Business
A New Challenge - 2009
• Support Activities
• Required different expertise
• High Initial Capital Outlay
• Designs variations and sufficient stocks
• Storage
• Outlets
• Promotion
• Logistic
8

9. Smart Strategy
Premium
• Colgate
• Bank Rakyat
• Avon
Smart Partnership
• Petronas
• Kumpulan Perubatan Johor
• Kentucky Fried Chicken
• Hong Leong Islamic Bank
• Carrefour
9

10. Kedai Makan Upin Ipin
Shah Alam
Taman Melati
10

11. Other Spin-off Business
Mobile Games
Upin Ipin Food

12. TVC with Upin & Ipin Character

13. Upin & Ipin Merchandise
Sealware SW-405
Doublewall Tumbler

14. Upin & Ipin Merchandise
U&I Slipper
U&I Watch

15. Upin & Ipin Merchandise
Mini Encyclopedia Indonesian Culture
U&I Stationeries

16. Upin & Ipin Merchandise
U&I BOTTLES
Keychain Rubber

17. Theme Park

18. Conclusion
Perbankan mempunyai peranan penting dari awal
pembuatan konsep sampai spin off business dari product
tersebut.

19. Thank You