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Elaborate on his answer
After reading this week’s chapter I have learned that the media
will provoke you to answer their questions and want you to give
them a report. The director of communication’s objective is to
retrieve and evaluate all information for accuracy and company
regulations before it is released to the press. As the Director of
Communications, I feel I can control what information I want to
give to the media if its within ethical guidelines. As the public
communicator, I can recommend to my employees and
department what information can and to whom it should be
released. Individuals must be wise regarding information that is
distributed to agencies, internet and social media. The role is to
ensure that all messages are consistent and conscientiously
worded to make sure there is no potential negative impacts. I
will not be intimidated and will dictate the flow of information
always given regardless of the pressure by media. Additional
information will not be disclosed unless it is beneficial to
county business. “If given authority as the PIO, you can limit
or increase access to agency people and to news that is not
printed or distributed to all media, even to the extremes of
outright favoritism or freezing out certain media” (Lee, Neeley,
& Stewart, 2012). My boss should be mindful that I have a duty
to perform and will not jeopardize my employment for opinions
on stereotyping. My boss should feel confident of my
capabilities with the education, experience and knowledge I
possess. Serving as the liaison for the county communication I
will volunteer to speak at press conferences and interviews on
behalf of my boss if requested.
References
Lee, M., Neeley, G., & Stewart, K. (2012).
The Practice Of Government Public Relations.
CRC Press.
less

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Elaborate on his answerAfter reading this week’s chapter I h.docx

  • 1. Elaborate on his answer After reading this week’s chapter I have learned that the media will provoke you to answer their questions and want you to give them a report. The director of communication’s objective is to retrieve and evaluate all information for accuracy and company regulations before it is released to the press. As the Director of Communications, I feel I can control what information I want to give to the media if its within ethical guidelines. As the public communicator, I can recommend to my employees and department what information can and to whom it should be released. Individuals must be wise regarding information that is distributed to agencies, internet and social media. The role is to ensure that all messages are consistent and conscientiously worded to make sure there is no potential negative impacts. I will not be intimidated and will dictate the flow of information always given regardless of the pressure by media. Additional information will not be disclosed unless it is beneficial to county business. “If given authority as the PIO, you can limit or increase access to agency people and to news that is not printed or distributed to all media, even to the extremes of outright favoritism or freezing out certain media” (Lee, Neeley, & Stewart, 2012). My boss should be mindful that I have a duty to perform and will not jeopardize my employment for opinions on stereotyping. My boss should feel confident of my capabilities with the education, experience and knowledge I possess. Serving as the liaison for the county communication I will volunteer to speak at press conferences and interviews on behalf of my boss if requested. References Lee, M., Neeley, G., & Stewart, K. (2012).
  • 2. The Practice Of Government Public Relations. CRC Press. less