Englis Bussiness CECEP.docx
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The document discusses three key things needed to be a good public relations practitioner: 1. Communication skills are essential, including both verbal and non-verbal communication abilities. 2. Building and maintaining good relationships with both internal and external stakeholders, such as consumers, media, government, and company employees is important. Establishing trust with media can help disseminate information and shape public opinion during a crisis. 3. Handling crisis situations is a key responsibility, including determining spokespeople, preparing responses to frequent questions, and countering negative news with positive information.
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Englis Bussiness CECEP.docx
- 1. English Business Individual Task Semester III Pertiwi University Karawang Mention three things needen to be a good Public Relation 1. Communication Any job cannot be separated from communication, including Public Relations (PR). Communication is needed to convey ideas, ideas, information, and coordination with all parties related to the company, both external and internal. The communication skills that a PR practitioner must possess are not limited to speaking, but include many such as verbal, non-verbal communication, negotiation, presentation, persuasion, and listening. 2. Building relationships A company or organization must cooperate with various parties. There are external parties such as consumers, communities, investors, clients, media, government, and others. And of course also the internal company itself. A PR must be able to build and maintain good and mutually beneficial relationships with these parties. Because internal and external parties are equally important to the company. Jojo Suharjo, Chair of the Association of Indonesian PR Companies, explained that the role of the mass media is very important in disseminating important information and forming public opinion, therefore establishing relations with the media is very important. For example, during a crisis, if relations with the media are good, PR can ask the media to help spread clarification news, update on crisis developments, or reduce the spread of hoax news.
- 2. 3. A crisis situation in a company can come at any time. Unpredictable. PR also handles corporate crises together with the existing crisis management team. When a crisis occurs, usually the news will spread quickly and the company will be attacked by many media. In this case, PR is tasked with determining a spokesperson or spokesperson, preparing scenarios, compiling various FAQs related to crises or being a spokesperson for the media. In Strategy Insight Public Relations (2020), parties who can be used as spokespersons are the CEO, the PR team, and the company's management. PR's role is to offset negative news or hoaxes that are spread by creating positive news. NAMA : CECEP MAULANA NIM : 21120049 PRODI : MANAJEMEN MALAM MATKUL : ENGLISH BUSSINES KAMPUS : UNIVERSITAS PERTIWI