Tourism Policy

1. ANDHRA PRADESH
TOURISM POLICY
Bhagvan Singh Mukhraiya -2016MURP020
Vivek tirkey -2016MURP011
Ilyas Mohammad -2016MURP015

2. 10.7% of the total "workforce in
the world is contributed today
by the tourism industry. It has
currently provided employment
to 212 million persons
generating an income of 655.
01.
India is fast emerging
as an important
tourism destination in
the World.
International arrivals
touched 5 million per
year.
02
The proactive policies of
the Government of India
are responsible for
ensuring that tourism
enjoys an important
priority among all the
States.
03
Andhra Pradesh is the
leading State in the
country in attracting
maximum number of
domestic tourists.
04
Per year 157
million domestic
tourists visited
Andhra Pradesh.
This marks an
increase of 14%
over 2008.
.
05
Tourism is a major growth engine for economic development in providing
employment and eradication of poverty.
Introduction

3. Policy
Instruments
Incentives
to encourage
and promote
private
investment
2
1
Enabling a
conducive
environment for
setting up and
operating tourism
infrastructure project
and service
3
Comprehensive
Skill Development
and capacity
building in
tourism sector
Marketing and
branding as globally
tourist destination
and facilitating
investment through a
dedicated investment
plan.
4

4. To develop Andhra Pradesh as one of the most preferred
tourist destinations through sustained investments, robust
Tourism Infrastructure Projects & Services, and provide
world-class diverse tourist experience.
VISION
The Vision of the Tourism Policy is:

5. Important Objectives of the Tourism
Policy are:
Tourism shall be a major engine of economic growth in Andhra
Pradesh, enabling socio-economic development of the state through
enhanced revenues, employment generation and significantly contrib
uting to the GDP of the state.
Toposition Andhra
Pradesh as a globally
recognized tourism
destination
To become the most
preferred choice for
tourism investments
in the country
Toenable tourism sector
to become a significant
employment generator
Todeliver world-class experiences
by offering unique and diverse
Tourism Infrastructure Projects
andServices
Tonurture and sustain the rich culture, heritage and environment of the State

6. NEW TOURISM POLICY:
AN INTRODUCTION
2010 2011 2012 2013 2014
Position the state
competitively for attracting
private sector investments
in Tourism and Hospitality
sectors .
Totarget the incentives to the
private sector better as per the
State government's priorities in
terms of geographical areas
and tourism products
Tofocus on maximum generation of
employment in the sector by
development of Human Resources
through capacity building
Tomaximize the potential of
Hyderabad city to promote
new tourism products
Topromote inbound tourism in all
potential destinations of the state,
and not just to few destinations like
Tirupati, Hyderabad, Visakhapatnam,
Puttaparthi,etc.
The last Tourism Policy followed in Andhra Pradesh dates back to 1998. Thoug
it was meant to be replaced by an updated policy after 5 years, i.e., in 2004
this could not happen.. With the new tourism policy, the state of Andhr
Pradesh should expect to benefit in the following ways:

7. Tourism Services:
01
02
03
03
GoAP may provide any other support on case-by-
case basis after due examination for investments
greater than Rs 20 Crores in tourism services
01
Investment Subsidy: 5% -15% of the total project cost
02
GoAP will support building of Complementary/Linkage Infrastructure
(example – jetties, helipads etc.)
which becomes essential for the provision of the Tourism service.
Support will be up to 20% of the cost of building of
Complementary/Linkage infrastructure or Rs 25 lakhs, whichever is
less
The following incentives will be applicable for Tourism Services:

8. Growth Infographic
Marketing &
Promotion
Initiatives under Marketing &
Promotion include a Mega
brand campaigns to attract
tourists and major tourism
investments in the State
a) All new education institutes, focused on Hospitality
Education, and/or set up in collaboration with foreign
institutions/ experts, will be classified as Tourism
InfrastructureProjects
b) GoAP aims to establish a Tourism University with
international technical collaboration
c) c) Andhra Pradesh State Skill Development
Corporation (APSSDC) will develop strategy and
undertake initiatives to promote skill development in
the hospitality and tourismsector
Skill Development & Capacity Building
Safety & Security of Tourists
Special tourist police/ stations will be deployed
at all major Tourist destinations with special
emphasis on safety of women tourists.

9. Thank you…..