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Sherpa EDGE 2012
©2012 22squared   2
Who we are and what do we do




    We believe the most effective way
    to grow brands is through advocacy.
    Our expertise lies in getting advocates to talk about and recommend brands
    more often. Because when advocates talk, brands grow.




  ©2012 22squared
                                                                                 3
Where did we come from?




  ©2012 22squared
                          4
Where did we come from?




  ©2012 22squared
                          5
Where did we come from?




  ©2012 22squared
                          6
Where did we come from?




  ©2012 22squared
                          7
WHY SWITCH?




©2012 22squared
                  8
©2012 22squared
                  9
The schedule




   Test             Convert    Train         Deploy

  September          October   November 16   November 23




  ©2012 22squared
                                                           10
WHAT DID IT SOLVE?




©2012 22squared
                                       11
Bottom line




           The success of your project
           depends on your users.


                                 }
                    ‣ Ask them       Build advocates so they
                    ‣ Listen
                    ‣ Involve        can influence each other




  ©2012 22squared
                                                                12
Thanks!




                          Bill Seybolt
                    bill.seybolt@22squared.com
                            Twitter: cyb0lt




  ©2012 22squared
                                                 13
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
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Sherpa EDGE event

  • 3. Who we are and what do we do We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow. ©2012 22squared 3
  • 4. Where did we come from? ©2012 22squared 4
  • 5. Where did we come from? ©2012 22squared 5
  • 6. Where did we come from? ©2012 22squared 6
  • 7. Where did we come from? ©2012 22squared 7
  • 10. The schedule Test Convert Train Deploy September October November 16 November 23 ©2012 22squared 10
  • 11. WHAT DID IT SOLVE? ©2012 22squared 11
  • 12. Bottom line The success of your project depends on your users. } ‣ Ask them Build advocates so they ‣ Listen ‣ Involve can influence each other ©2012 22squared 12
  • 13. Thanks! Bill Seybolt bill.seybolt@22squared.com Twitter: cyb0lt ©2012 22squared 13