Towards sustainability
Designing brands for a better tommorrow




Helen Hughes, Sustainability Strategist
Design Day 2010...
Creative entrepreneurs
With an eye on the issues




                            © Design Bridge   2
Towards sustainability
Designing brands for a better tommorrow




                                          © Design Brid...
Environmental (planet)        Social (people)   Economic (profit)




      The key impacts
      It’s not about one thing...
Our approach: a strategic decision
It should be at the core




                                     © Design Bridge   5
Increasing costs     Market forces         Growing consumer concern




New, complex challenges in the marketing brief



...
Our approach
Strategic
A roadmap encompassing short, medium and long-term goals



                                       ...
Taking consumers on a journey:

 “The important thing here is
    being ahead of them.”




                 Brand green:1...
Our philosophy: pull not push
Identifying tangible benefits




                                © Design Bridge   9
A catalyst for
breakthrough innovation
  rather than a barrier.




              Brand green:10 features for success’ For...
No-one said it was going to be easy
Not about one-off activity




                                      © Design Bridge  ...
But it can be rewarding
Leadership opportunities




                           © Design Bridge   12
Our approach: a strategic decision
Evident throughout the brand




                                     © Design Bridge  ...
No-one said it was going to be easy
We’ve got to be in it for the long haul




                                          ...
But it can be rewarding
Consumer trust and new markets
NGO and local community endorsement
Earlier involvement in supply c...
Thank you




Intellectual property
Please note that the contents of this document are for demonstration,
comparison & rev...
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Towards Sustainability: Designing brands for a better tomorrow

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This is a synopsis of a presentation by Helen Hughes, Sustainability Strategist at Design Bridge, at the Annual Design Day on 17 March for the Norwegian Design Council.

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Towards Sustainability: Designing brands for a better tomorrow

  1. Towards sustainability Designing brands for a better tommorrow Helen Hughes, Sustainability Strategist Design Day 2010, Norwegian Design Council , 17th March 2010
  2. Creative entrepreneurs With an eye on the issues © Design Bridge 2
  3. Towards sustainability Designing brands for a better tommorrow © Design Bridge 3
  4. Environmental (planet) Social (people) Economic (profit) The key impacts It’s not about one thing or the other © Design Bridge 4
  5. Our approach: a strategic decision It should be at the core © Design Bridge 5
  6. Increasing costs Market forces Growing consumer concern New, complex challenges in the marketing brief 6
  7. Our approach Strategic A roadmap encompassing short, medium and long-term goals © Design Bridge 7
  8. Taking consumers on a journey: “The important thing here is being ahead of them.” Brand green:10 features for success’ Forum for the Future © Design Bridge 8
  9. Our philosophy: pull not push Identifying tangible benefits © Design Bridge 9
  10. A catalyst for breakthrough innovation rather than a barrier. Brand green:10 features for success’ Forum for the Future © Design Bridge 10
  11. No-one said it was going to be easy Not about one-off activity © Design Bridge 11
  12. But it can be rewarding Leadership opportunities © Design Bridge 12
  13. Our approach: a strategic decision Evident throughout the brand © Design Bridge 13
  14. No-one said it was going to be easy We’ve got to be in it for the long haul © Design Bridge 14
  15. But it can be rewarding Consumer trust and new markets NGO and local community endorsement Earlier involvement in supply chain innovation programmes Recognition via trade awards © Design Bridge 15
  16. Thank you Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.

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