2. Advancement in technology:
Technological advancements in the field of telecommunication have also replaced the need for
air travel to a greater extent. The corporate sector is increasingly utilizing communication technology
like video conferencing in order to save time and costs. Virtual communication facilities have negatively
affected air passenger traffic especially in the international travels.
Emergence of substitutes:
Air travel in Pakistan is facing tough competition from railways. The railways were facing
competition with the introduction of low cost air carriers therefore various steps were taken to improve
the rail services in the country. Many new trains with improved service quality have been introduced
offering passengers a good substitute comparing to air travel. Though there is an overall growth in air
passenger traffic but this has affected the traffic negatively.
Flight delays:
Flight delays are a common and everyday scene but they leave huge impact on operators as well
as the economy. The delays result into money costs, time costs and cost of lost demand because it
discourages many air passengers. A delay in flights not only negatively affects the aviation industry but
other industries as well because aviation largely connects people with their businesses.
Stiff competition:
There is stiff competition in aviation industry which leaves the operators helpless. High
operating costs along with highly price sensitive consumer profile compel Pakistani operators to reduce
passenger fares in order to compete for market share. This tendency to lure passengers through attractive
discounts and low fares has resulted in price wars in the industry.
3. Accessibility
Capacity Constraint
When the demand at a particular airport exceeds the available supply, the airport can be
considered as capacity constrained.
This situation may occur only at certain days of the week, certain hours of the day, or in certain
seasons such as summer (tourist traffic), or in the most severe cases, during all hours the airport is open.
Thus, the severity of a capacity constraint can vary widely among airports calling for different measures to
deal with it. In some regions the limited capacity available has already led to serious problems, notably in the
form of flight delays, with spillover effects worldwide.
Peak Charges
At some airports peak charges consisting of higher landing, passenger and aircraft parking
charges are levied. Such charges are designed to stimulate a more efficient use of the peak period
capacity by encouraging its use by those who value it most. It is therefore a method for prioritizing
the use of scarce capacity among competing users. Relatively few airports around the world have
introduced peak/off-peak charging schemes.
However, with the increase in traffic and shortage in airport capacity other airports may also be
tempted to introduce such charges not only to regulate traffic but also as an additional source of revenue, a
situation which would have adverse effects on business and international general aviation.
4. Effect of the organizational structure of airports
all or most international airports were owned and operated by national or local
Governments(1970). However, the fast development of civil aviation and the increasing
demand on air transport placed a heavy burden on States’ financial resources, to reduce the
financial burden on governments, gradual changes in the ownership and management of airports
started to develop and were primarily limited to the establishment of autonomous entities to operate
and manage airports while ownership remained in the hands of the government. Further changes in
favour of private sector involvement in ownership and management of airports emerged. This
has ranged from management contracts, to leasing of airports, minority participation in equity
or outright sale of airports to investors through stock offerings.( mid 80’s)
Environmental constraints
Another factor contributing to the issue of business and international general aviation access
to airports is the regulatory measures taken by governments to alleviate aircraft noise in the vicinity of
the airport. This can take the form of banning or restricting the operation of aircraft that do not meet
certain noise standards (stage 3), or imposing night curfews and/or noise abatements procedures
designed to minimize the adverse effect on adjacent communities. Economic measures are also used
to deal with aircraft noise by levying noise-related charges at airports experiencing noise problems
possibly by means of rebates to promote quieter aircraft or surcharges to discourage noisy aircraft.
5. Integrity of Information
Every airport is committed to respecting your privacy and protecting your personal information.
Airports recognize their obligation to keep sensitive information secure and have created this statement to
share and explain the current information management practices on their websites. The handling of all
personal information by Airports is governed by their respective privacy and security acts. Public relations in
aviation are committed to protecting your privacy whether you are browsing for information or conducting
business electronically.
What is Integrity
Quality of being honest
having strong moral principles, moral uprightness. This is about honesty, good character, and being
trustworthy. This aspect of integrity usually becomes visible when we are honest, tell the truth, and have
good character in difficult situations. This aspect of integrity usually becomes visible when we are
honest, tell the truth, and have good character in difficult situations.
State of being whole and undivided
This is about our internal unity and coherence. In other words, if you've ever been conflicted about
your actions and decisions and thoughts when it came to your beliefs and morals, that may be a signal
that you're not feeling whole and undivided inside. If you feel confused or torn about where you stand,
that's another signal
6. Why Integrity
Insuring the Accuracy of Information
When it read its is exactly the same when it is written(whispers
game)
Types of Errors
Commission
Is about creating Information
Omission
Is about deleting Information
Manipulation
Is about changing Information
7. Neutrality of Information
neutrality is the tendency not to side in a conflict physical or ideological.
Unbiased or is not favoritism
neutrality implies tolerance regardless of how disagreeable deplorable or
unusual a perspective might be
neutral parties are often perceived as more trustworthy reliable and safe.
8. Social media is a powerful tool for building your Image
Detail MarketYour Public’s
There are five straight forward steps to improving your social media
Determine your target audiences and what types of content interests them .
Choose the one or two or three best platforms to reach those audiences
Create content that is relevant to both of your target audience needs
and tailored to the social media platforms you're using.
Connect with your audiences and start building communities.
Stay active by posting and interacting on a consistent basis depending on the
platform
Start other Social Campaign
