On January 28th we were joined by 4 expert panelists to discuss the best practices for local onsite optimization.

1. Best Practices for Local Onsite
Optimization
January 28th 2015

2. Meet The Panelists
Matthew Hunt
Poweredbysearch.com
Mary Bowling
Marybowling.com
Mike Ramsey
Niftymarketing.com
Gyi Tsakalakis
Gyitsakalakis.com

3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

4.  Onsite optimization overview
 Impact of algorithm updates
 Local landing pages
 Content
 Mobile optimization
 Conversion optimization
 Structured mark-up
 Hidden gems
Agenda / Topics

5.  Use ‘Question’ box to pose Q&As
 Webinar is being recorded
 Slidedeck on slideshare.net
 Round-up Email on Friday
 Polls for attendees
 Hashtag = #insidelocal
House keeping…

6. 1st Poll
How much time do you spend on On-
site Optimization?

7. Overview
Where do ‘onsite’ tasks sit on your priority list?
How much time / effort is spent on these tasks?
 Most important goals for onsite optimization?
 What KPIs do you to measure success?

8. Impact of Algorithm Updates
What impact has Pigeon had on onsite strategy?
Behavioural Factors – what impact on ‘onsite’?
What tactics do you use to combat bounce rate?

9. 2nd Poll
Have you adapted your ‘on-site’ strategy
because of Pigeon update?

10. Local Landing Pages
What’s the key to a successful local landing page?
Sub-domain vs. Sub-pages – which, why & when?
Advanced tactics to Geo-optimize pages
Social links – a distraction or good marketing aid?

11. Content
Product Pages vs. Blog Posts
Should all content have a local focus?
Responsibility for Content - you or client?
Next Webinar:
• Powerful Content Creation Ideas for Local Businesses
• Weds 11th February
• Bit.ly/content_creation

12. 3rd Poll
Does responsibility for onsite content
creation sit with you or client?

13. Mobile Optimization
How much time/effort do you focus on
optimizing for mobile?
What is the No. 1 thing to get right for mobile?
How does ‘mobile’ influence a content strategy?

14. Conversion Optimization
How much time do you spend on site conversion?
What CTA do you prioritize above all others?
Using reviews/testimonials to impact conversion?
What conversion optimization software?

15. Structured Mark-Up
Importance of correct use of structured mark-up
Which content types should it be used / avoided?
Microformats vs. Schema.org?

16. Hidden Gems
What is your best kept secret when it comes to
onsite optimization?
When you’ve exhausted all tactics, what do you
then look at to move the needle?

17. Thanks to our Panelists!
Matthew Hunt
Poweredbysearch.com
Mary Bowling
Marybowling.com
Mike Ramsey
Niftymarketing.com
Gyi Tsakalakis
Gyitsakalakis.com

18. Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

19. Upcoming Webinars
DATE TIME TITLE PANELISTS
Feb 11th 2pm EST / 11am PST Powerful Content Creation
Ideas for Local Businesses
Don Campbell,
Greg Gifford,
Susan Hallam,
David Oremland
Feb 25th 2pm EST / 11am PST Advanced Keyword Strategies
for Local Search
Dev Basu,
Casey Meraz,
Gyi Tsakalakis
See More: Brightlocal.com/insidelocal

20. Powerful Content Creation
Ideas for Local Businesses
Greg Gifford
Autorevo.com
Don Campbell
Expand2web.com
Susan Hallam
Hallaminternet.com
Dave Oremland
Localoptimizer
February 11th 2pm EST / 11am PST
bit.ly/content_creation

21. Thanks for watching!