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Google
#SEJThinktank
• Webmaster Relations
• Website security, manual actions,
Search
• Google
WEBMASTER RELATIONS SPECIALIST, GO...
1) Prioritize web security
1) Follow Webmaster
Guidelines
1) If you don’t get a
manual action, don’t
worry about it
3 Take...
Types of
website
compromises
• Spam (most common)
• Malware
• Credit card skimming
(Affects e-commerce
platforms)
• Botnet...
Make web
security a
priority
• Hackers are constantly
attacking your site
• One weak link can break the
entire chain
• No ...
Poll Question
Has your site ever
been hacked?
a) Yes
a) No
#SEJThinktank
Why should you care?
• Prevents users from accessing
your site
• Compromises you and your
user’s data
• Affects your brand...
What can
I do?
• Sign up for Search Console
• Keep security at the forefront of
your strategy
• Back up your site regularl...
A quick word about HTTPS
• HTTPS is good practice that can help
keep user data secure
• This is related but different from...
#SEJThinktank
What is a manual action?
• An adjustment of a site that is
manipulating Google Search
• Manipulative behavior is
• Anythin...
Poll Question
Have you ever had to
help resolve a
manual action?
a) Yes
a) No
#SEJThinktank
What should you do?
• Check Webmaster Guidelines
• Don’t be overly concerned with
manual actions
• Improve ranking by:
Foc...
Reconsideration requests
• Manually reviewed by our team
• A good reconsideration request:
• demonstrates understanding of...
Resources
#SEJSummit
https://www.google.com/webmasters/
Webmaster help forums - g.co/webmasterhelpforum
@googlewmc
1) Prioritize web security
1) Follow Webmaster
Guidelines
1) Don’t worry
unnecessarily about
manual actions
3 Takeaways
#S...
#SEJThinktank
Google on Website Security and Manual Actions
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Google on Website Security and Manual Actions

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Prevent critical website issues, such as security threats and search engine penalties, which can hurt your rankings and your bottom line.

Join Eric Kuan, Webmaster Relations Specialist for Google, in this free webinar as he covers two hot topics for SEOs: website security and manual actions.

Published in: Marketing
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Google on Website Security and Manual Actions

  1. 1. Google
  2. 2. #SEJThinktank • Webmaster Relations • Website security, manual actions, Search • Google WEBMASTER RELATIONS SPECIALIST, GOOGLE Eric Kuan
  3. 3. 1) Prioritize web security 1) Follow Webmaster Guidelines 1) If you don’t get a manual action, don’t worry about it 3 Takeaways #SEJThinktank
  4. 4. Types of website compromises • Spam (most common) • Malware • Credit card skimming (Affects e-commerce platforms) • Botnet Difficult to detect #SEJThinktank
  5. 5. Make web security a priority • Hackers are constantly attacking your site • One weak link can break the entire chain • No one is immune, even big brands get affected #SEJThinktank
  6. 6. Poll Question Has your site ever been hacked? a) Yes a) No #SEJThinktank
  7. 7. Why should you care? • Prevents users from accessing your site • Compromises you and your user’s data • Affects your brand’s reputation • Fixing a hacked site is difficult • fixing the hack • finding the vulnerability • re-securing lost data #SEJThinktank
  8. 8. What can I do? • Sign up for Search Console • Keep security at the forefront of your strategy • Back up your site regularly • Keep software updated - easiest thing you can do • Consider investing in security software #SEJThinktank
  9. 9. A quick word about HTTPS • HTTPS is good practice that can help keep user data secure • This is related but different from securing your website from intrusion • Use HTTPS everywhere • If you have limitations, then use it on any sensitive data that gets passed like passwords or credit cards • Chrome will now notify if sensitive info is being passed on non- HTTPS #SEJThinktank
  10. 10. #SEJThinktank
  11. 11. What is a manual action? • An adjustment of a site that is manipulating Google Search • Manipulative behavior is • Anything done to trick search engines • Deceptive behavior like: cloaking, unnatural links, scraping content • Isn’t limited to a specific set of rules #SEJThinktank
  12. 12. Poll Question Have you ever had to help resolve a manual action? a) Yes a) No #SEJThinktank
  13. 13. What should you do? • Check Webmaster Guidelines • Don’t be overly concerned with manual actions • Improve ranking by: Focusing on your user’s needs Technical SEO #SEJThinktank
  14. 14. Reconsideration requests • Manually reviewed by our team • A good reconsideration request: • demonstrates understanding of the problem • details how the problem was solved • A bad reconsideration request: • Submits a blank site • Doesn’t detail what was changed • Completely tears down a site • If you’re not aware of the problem get help: • Webmaster Help Forums • G+ / Twitter • Webmaster Blog #SEJThinktank
  15. 15. Resources #SEJSummit https://www.google.com/webmasters/ Webmaster help forums - g.co/webmasterhelpforum @googlewmc
  16. 16. 1) Prioritize web security 1) Follow Webmaster Guidelines 1) Don’t worry unnecessarily about manual actions 3 Takeaways #SEJThinktank
  17. 17. #SEJThinktank

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