Bruce Reyes-Chow gave a workshop on social media for church leaders at the Annual Gathering in Orlando, Florida in 2013. The workshop covered culture shifts in the 21st century and how social media impacts areas like authority, mobility, spirituality, and community. Reyes-Chow discussed assumptions about social media, potential pitfalls to avoid, and possibilities it provides. He also reviewed specific social media platforms and tools like Facebook, Twitter, Pinterest and provided suggestions for how churches can utilize them. The workshop concluded with a question and answer session.
1. The Definitive-Ish
Social Media Workshop
for Church Leaders
Annual Gathering | Orlando 2013 | #APCE2013
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow
Saturday, February 9, 2013
2. Social Media Revolution 2013
HTTP://YOUTU.BE/QUCFFCCHW1W
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
3. Symbol of
Unknown
Origin
http://bit.ly/NjFLEi
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
4. Road Map of the Day
Introductions
Culture Shifts
Assumptions
Pitfalls
Possibilities
Postures
Questions I
BREAK
Smarty Pants Terms
Platforms
10 for Consideration
Photo by allisonhare
Questions II
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
5. Who are you?
morning people or night owls
decade: 50’s, 60’s, 70’s, 80’s 90’s, 00’s
ages: under 90, 70, 50, 40, 30, 20
religious tradition: Presbyterian,
Baptists, Catholic, non-
denominational, other...
geography to ministry: 10m, 30m, 60m
church longevity?: till the end, <10, <5
smart phone, actual phone, no phone
technology: email, facebook, texting, google drive, twitter,
pinterest, instagram, foursquare, dropbox,
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
6. Who is Bruce
69X:85Y
URBAN:SF
TECHIE:SM
CREATIVE:BOBO
PASTOR:PLANTER
BLOGGER:WRITER
CONSULTANT:COACH
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
7. Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?
Abraham gave the best of what
he had . . . Sarah laughed . . .
God is NOT done with us and is
continually asking us to birth new,
irrational and unexpected things.
What are we being asked to birth,
Gladys Burrill, 92
to give and to know?
2011 Honolulu Marathon
Photo: AP
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
8. 21C Culture Shifts
Authority and “t”ruth:
from a single source of authority to
an open source of discernment.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
SOCIAL MEDIA SO WHAT?
Social media opens up decision
making and equalizes authority
Photo by carbonnyc
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
9. 21C Culture Shifts
Mobility and Commitment
from a life-long commitment to
“place” to an expectation of
transience and change.
eg . . . we change how we perceive
a person’s commitment in terms of
longevity.
SOCIAL MEDIA SO WHAT?
Social Media systematizes the
speed and rhythms of life
Photo by carbonnyc
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
10. 21C Culture Shifts
Spirituality and Public Engagement
from a silent understanding of
separating church and state to an
increased move to a public
expression of faith and politics.
eg . . . we acknowledge political
realities while encouraging
personal discernment.
SOCIAL MEDIA SO WHAT?
Social Media allows for deeper
and wider interaction in the world Photo by wy_jackrabbit
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
11. 21C Culture Shifts
Structure and Adaptability:
from a mindset of methodology and
“steps” to a of spirit of approach and
adaptability.
eg . . . Changes how we structure
our communal lives: congregation
and councils.
SOCIAL MEDIA SO WHAT?
Social Media supports and
encourages structural flexibility
Photo by 31878512@N06
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
12. 21C Culture Shifts
Influence and Social Capital:
from a monolithic presence and
mindset to a niche reality and
opportunity for growth.
eg . . . denominational evangelism
strategies will change.
SOCIAL MEDIA SO WHAT?
Social Media creates broad niche
spaces of community.
Photo by glamhag
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
13. Long Tail Effect
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
14. Long Tail Effect
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
15. 21C Culture Shifts
Technology and Community:
from geographic clustering and
isolation to broad global community.
eg . . . our understanding and
experience of community, privacy
and social interaction is broadened.
SOCIAL MEDIA SO WHAT?
Social Media crosses geographic
and communal boundaries.
Photo by splityarn
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
16. SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and the role of leadership;
!!Social Media will not save the church!!
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
17. Social Media Pitfalls
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as over-and-above F2F
SM as an entry to bullying
and unwanted contact Photo by amagill
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
18. Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond it’s bubble
SM liberates faithful expression
of creativity and creation
SM provides communal
accountability
Photo by Kalexanderson
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
19. Social Media Postures
be you: appropriate, honest,
consistent just as you would IRL;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without every interacting.
be humble: don’t overestimate
your influence and avoid delusions
of grandeur.
be bold: don’t underestimate your
influence to begin and sustain PHOTO BY JACKHEART
meaningful movements.
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
20. Questions - Part I
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .
Photo by milos milosevic
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
21. Break and Shameless Plug
THE DEFINITIVE-ISH GUIDE FOR USING
SOCIAL MEDIA IN THE CHURCH
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
22. Social Media Explained
HTTP://WWW.YOUTUBE.COM/WATCH?V=SGNIIUD_OQG
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
23. Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
25. Facebook in Real Life
HTTP://YOUTU.BE/MRSRLZIYH20
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
26. Facebook
CLICK
www.facebook.com
www.facebook.com/breyeschowpage
USES
Forms LISTS to “like” happenings of ministry participants.
Use GROUPS to have community based discussions.
Use PAGES to facilitate connections and move info outward.
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
27. Doodle
CLICK
www.doodle.com
USES
Set dates
Take simple polls
Relieve stress
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
28. Yelp
CLICK
www.yelp.com
http://reyes-chow.yelp.com/
USES
Have folks review your church and ministry.
Connect with others in the community.
Be where people are searching for life services.
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
29. Yelp
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
30. Pinterest
CLICK
www.pinterest.com
http://pinterest.com/breyeschow/
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Collect educational ideas:
workshop rotation, adults etc.
Collect supporting sermon
material
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
31. Group.me
CLICK
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
32. Nextdoor
CLICK
www.nextdoor.com
USES
Connect with actual neighbors
Coordinate neighborhood gatherings
Stay up-to-date about things that matter
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
33. Goodreads
CLICK
www.goodreads.com/
www.goodreads.com/
breyeschow
USES
Book Groups
Suggested and review
New books - “presbyterian”
QUESTIONS and
SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
34. Twitter
CLICK
http://twitter.com
http://twitter.com/breyeschow
USES
Create lists to keep up w/members
Follow local orgs and businesses
Connect to things outside context
Use hashtags to connect
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
35. Madmimi
CLICK
www.madmimi.com
USES
Link to newsletters
Track actual interaction
Save some money
QUESTIONS and SUGGESTIONS
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
36. Blogging
HTTP://YOUTU.BE/NN2I1PWXJXI
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
37. Questions - Part II
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .
Photo by milos milosevic
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
38. From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Bobos In Paradise and On Paradise
Drive by David Brooks
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse Rice
Click 2 Save by Elizabeth Drescher and Photo by shutterhacks
Keith Anderson
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
39. From the stacks Photo by philgyford
How to find Presbyterians on Twitter
Letter to Pastors about the Dangers of Using Social Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013
40. Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
reyes-chow.com
twitter/breyeschow
facebook/breyeschowpage
linkedin/reyeschow
instagram/breyeschow
pinterest/breyeschow
THE DEFINITIVE-ISH GUIDE
slideshare/breyeschow FOR USING SOCIAL MEDIA
IN THE CHURCH
THANKS FOR COMING!
#APCE2013 | @BREYESCHOW
Saturday, February 9, 2013