A List Summit Presentation

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You can read my blog at http://brendangahan.com/
This deck is from my presentation at the Alist Influencer marketing summit. Here's a recap - http://www.alistdaily.com/news/what-we-learned-at-alist-summit-influencer-marketing

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A List Summit Presentation

  1. 1. BLOWING THE F#@K UPInfluencer marketing epic wins, fails, and lessons learned
  2. 2. WHAT WORKS?
  3. 3. BIGGER ≠ BETTER
  4. 4. MAKE IT THEIR IDEA
  5. 5. CREATE A MOMENT IN TIME
  6. 6. BIGGER ≠ BETTER
  7. 7. 4 VIDEOS 750K Views 20K Submissions
  8. 8. INFLUENCERSHUNDREDS OF THOUSANDS OF VIEWS DISPLAY MEDIAHUNDREDS OF MILLIONS OF IMPRESSIONS VS
  9. 9. IMPRESSIONS ≠ ENGAGEMENT
  10. 10. 100K+ votes
  11. 11. 10K+ votes 100K+ votes
  12. 12. 10K+ votes 1K+ votes 100K+ votes
  13. 13. RECOGNITION ≠ IMPACT
  14. 14. PRICE QUANTITY D EM AN D SU PPLY
  15. 15. SCALABLE OPTIONS
  16. 16. SCALABLE OPTIONS 10K channels w/ 50K+ subscribers
  17. 17. BUY LOW/SELL HIGH
  18. 18. MAKE IT THEIR IDEA
  19. 19. FANS = FRIENDS
  20. 20. ARMCHAIR ART DIRECT
  21. 21. DO WHATEVER YOU WANT
  22. 22. INFLUENCERFAN BRAND
  23. 23. INFLUENCERFAN BRAND YOUR CAMPAIGN IS TOTALLY F@#$ing CRUSHING IT!!!
  24. 24. COMMUNITY > PRODUCTION
  25. 25. EXPERIENCES > $$$
  26. 26. CREATE A MOMENT IN TIME
  27. 27. 2MM+ BLOG 5.3 TRILLION DISPLAY ADSSHOWN ONLINE EACH YEAR 500 million tweets daily 4.75 BILLION SHARED ON FACEBOOK EVERY DAY PIECES OF CONTENT posts per day
  28. 28. 0 25 50 75 100 2007 2008 2009 2010 2011 2012 2013 100 Hours/Minute
  29. 29. SNOWBALL EFFECT
  30. 30. DON’T THINK IN CAMPAIGN
  31. 31. KEY TAKEAWAYS
  32. 32. BIGGER ≠ BETTER
  33. 33. MAKE IT THEIR IDEA
  34. 34. CREATE A MOMENT IN TIME
  35. 35. YOUTUBE IS A DECADE OLD PREPARE FOR WHAT’S NEXT
  36. 36. THANK YOU brendangahan.com

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