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BRANDS IN TOP 100
0
BRANDS IN TOP 100
0
BRANDS IN TOP 100
11
YOUTUBE CULTURE
=
POP CULTURE
ADVERTISERS IGNORING
THEIR AUDIENCE
INVEST
=
HUGE GAINS
BREAK THE INTERNET
@KIMKARDASHIAN
578,000 Tweets
TWEETS/MONTH
0
200000
400000
600000
800000
@KIMKARDASHIAN @PEWDIEPIE
VS
JENNA MARBLES CHELSEA HANDLER
64,411 6,641
VS
JENNA MARBLES CHELSEA HANDLER
VS
TYLER OAKLEY NEIL PATRICK HARRIS
41,394
VS
998,246
TYLER OAKLEY NEIL PATRICK HARRIS
WHY ISN’T EVERYONE 

DOING THIS?
PRODUCTIONDISTRIBUTION
CREATIVE
PRODUCTIONDISTRIBUTION
CREATIVE
=
IS THIS A FAD?
CREATORS HAVE DIRECT LINE OF
COMMUNICATION TO FANS
WHAT DOES A DIRECT LINE OF
COMMUNICATION LEAD TO?
OLD MEDIA BASED ON SCARCITY/
NEW MEDIA BUILT ON ABUNDANCY
10K YOUTUBE CHANNELS
WITH 50K+ SUBSCRIBERS
4 VIDEOS
750K Views
50% more views
PRICE
QUANTITY
D
EM
AN
D
SU
PPLY
WHY DOES THIS MATTER?
v
THANK YOU
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
Breaking The Internet - TNW Europe 2015
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Breaking The Internet - TNW Europe 2015

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Who’s really breaking the internet? Kim Kardashian? She made headlines when she bared her butt on the cover of Paper magazine, but compared to an average YouTube star the amount of conversation she sparked was insignificant.

The media is pushing this idea down our throats that the future is with digital stars, but the reality is it’s been this way for nearly a decade, since YouTube’s inception. The most engaged conversations are stemming from YouTube creators, who are more famous to teens than Film and TV stars. They are the best option for any brand to make it big on Youtube. Yet, in all these years, most brands have failed to truly capitalize on the opportunities this ecosystem provides.

Fear and prejudice keeps the brands from striking gold on Youtube, but there’s a way to make it happen. In this presentation, Gahan provides exclusive data on brand communities, and case studies to highlight the opportunities for marketers to navigate the YouTube creator ecosystem.

https://www.youtube.com/watch?v=Vkyr54nIduI

Published in: Internet, Marketing
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Breaking The Internet - TNW Europe 2015

  1. 1. BRANDS IN TOP 100
  2. 2. 0 BRANDS IN TOP 100
  3. 3. 0 BRANDS IN TOP 100 11
  4. 4. YOUTUBE CULTURE = POP CULTURE
  5. 5. ADVERTISERS IGNORING THEIR AUDIENCE
  6. 6. INVEST = HUGE GAINS
  7. 7. BREAK THE INTERNET @KIMKARDASHIAN 578,000 Tweets
  8. 8. TWEETS/MONTH 0 200000 400000 600000 800000 @KIMKARDASHIAN @PEWDIEPIE
  9. 9. VS JENNA MARBLES CHELSEA HANDLER
  10. 10. 64,411 6,641 VS JENNA MARBLES CHELSEA HANDLER
  11. 11. VS TYLER OAKLEY NEIL PATRICK HARRIS
  12. 12. 41,394 VS 998,246 TYLER OAKLEY NEIL PATRICK HARRIS
  13. 13. WHY ISN’T EVERYONE 
 DOING THIS?
  14. 14. PRODUCTIONDISTRIBUTION CREATIVE
  15. 15. PRODUCTIONDISTRIBUTION CREATIVE
  16. 16. =
  17. 17. IS THIS A FAD?
  18. 18. CREATORS HAVE DIRECT LINE OF COMMUNICATION TO FANS
  19. 19. WHAT DOES A DIRECT LINE OF COMMUNICATION LEAD TO?
  20. 20. OLD MEDIA BASED ON SCARCITY/ NEW MEDIA BUILT ON ABUNDANCY
  21. 21. 10K YOUTUBE CHANNELS WITH 50K+ SUBSCRIBERS
  22. 22. 4 VIDEOS 750K Views 50% more views
  23. 23. PRICE QUANTITY D EM AN D SU PPLY
  24. 24. WHY DOES THIS MATTER?
  25. 25. v
  26. 26. THANK YOU

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