The document summarizes a speech given by Brandt Page, President and CEO of Launch Sales and Marketing, at the Utah Governor's Student Business Summit. Page discussed his experience founding Launch Sales and Marketing, key principles for entrepreneurial success including selling first, execution over uniqueness, and leveraging personal networks. He advised students to take advantage of their educational resources and lack of responsibilities as students. Page also outlined whether someone should be an entrepreneur and things both to do and not to do when starting a business. The purpose of entrepreneurship is to drive self-sufficiency and give back through mentoring and donations.

1. Utah Governor’s Student Business Summit Brandt Page President and CEO Launch Sales and Marketing

2. Launch Sales and Marketing How I got started: Seatability Junto Partners Gave up our home Gave up steady job with potential My mentors 600% growth

3. Being a Young Entrepreneur People want to help you…just because You have a ton of energy You have innovative ideas May not have as many responsibilities Mortgage Kids Spouse Full-Time Job

4. Take Advantage as a Student Education Competitions Less Pressure Free Resources Library Professors Mentors Free tools

5. Junto: Key Principle #1 Action exceeds: Planning Thinking Discussing Research “Successful entrepreneurs are decisive and action oriented, even if they have incomplete information.”

6. Junto: Key Principle #2 Sell First Everything is solved with client revenue Sell to survive Sell your idea, product or service before starting Actually collect a check…then move forward Then Design it And after that, Build it Sell, Design, Build

7. Junto: Key Principle #3 Execution vs. Uniqueness Uniqueness is overrated Don’t waste too much time trying to be unique “Don’t neglect powerful opportunities simply because they don’t seem unique. You are much more likely to find success by building on established ideas, models, and technology.” Start with something SIMPLE HUSTLE as a strategy Execute: JUST DO IT

8. Junto: Key Principle #4 Power of Personal Networks It’s all about WHO you know Potential Employees Potential Investors Potential Customers Potential Mentors “Developing and maintaining your network will be among the most valuable long-term investments you make.”

9. Should you be an Entrepreneur? Be your own boss Do something you LOVE Uncapped potential Full Accountability Take the blame, no matter what Leave your EGO at the door Laugh at yourself Work harder, longer, and smarter

10. Things not to do Don’t HIDE your idea or keep it secret If you build it, they will come….WRONG Don’t just GIVE away equity Don’t quit school

11. Things not to do (continued) Don’t have an EGO Don’t SPEND before you HAVE Don’t WAIT too long To Start To Fire To Quit

12. Purpose of Entrepreneurship “A majority of new buildings, classrooms, athletic facilities, and endowed professorships at universities across the nation have been funded by a harvested company founder who wants to give back.” Jeffry A. Timmons

13. Give Back Being a Mentor to others Donate Time Donate Talents Donate Funds Build your community

14. Remember Entrepreneurship drives self-sufficiency, economic independence, and a self-determined way of life. Entrepreneurship is opportunity centered, and rewards are based solely on performance – nothing else matters. The personal rewards of entrepreneurship extend beyond tangible results to include job satisfaction, autonomy, and a sense of pride.

15. Brandt PagePresident and CEOLaunch Sales and Marketing brandt@launchsalesandmarketing.com Linkedin.com/BrandtPage Twitter.com/LaunchSales Twitter.com/BrandtPage www.LaunchSalesandMarketing.com