A short presentation about how public relations is changing from a model of talking to the press to talking with customers.

2. A (Very) Brief History of Advertising

3. A (Very) Brief History of Advertising

4. A (Very) Brief History of Advertising

5. A (Very) Brief History of Advertising Push

6. A (Very) Brief History of Advertising

7. A (Very) Brief History of Advertising

8. A (Very) Brief History of Advertising

9. A (Very) Brief History of Advertising Pull

10. A (Very) Brief History of Advertising

11. A (Very) Brief History of Advertising

12. A (Very) Brief History of Advertising

13. A (Very) Brief History of Advertising

14. A (Very) Brief History of Advertising

15. A (Very) Brief History of Advertising Permission

22. Process #2

27. Now a journalist frames her questions based on what she read about you online.

29. Customer Experience Shapes Your PR

30. Customer Experience Shapes Your PR

32. Customer Experience Shapes Your PR

33. Customer Experience Shapes Your PR

34. Customer Experience Shapes Your PR

35. Customer Experience Shapes Your PR

36. Customer Experience Shapes Your PR

37. Does it matter what you tell a journalist when she can just Google you?

38. The Importance of the First 3 Google Pages http://www.prweb.com/releases/2006/4/prweb369153.htm 62% of searchers don’t go beyond the 1st page. 90% of searchers don’t go beyond the 3rd page. 36% of searchers believe that the companies in top spot of the results are the top brands in their field. 41% of searchers will change their search term if they don’t find what they’re looking for on the first page

45. Rob Marsh Logoworks.com www.brandstory.typepad.com Discussion/Questions?