Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advertising ppt

1,096 views

Published on

  • Be the first to comment

Advertising ppt

  1. 1. H.P. Sajitha Lakmali,Sri palee Campus.
  2. 2. What is Advertisement ?
  3. 3. History of AdvertisingEdo period advertising flyer from 1806 for atraditional medicine called KinseitanAn 1895 advertisement for a weight gainproduct A Coca-Cola advertisement from the 1890s
  4. 4. ADVERTISING  Definite  Life style  Informative  Repeat
  5. 5. Advertising and the MarketingMix  Product  Place  Price  Promotion
  6. 6. Product Life cycle
  7. 7. VIPSVISIBILITYIDENTITYPROMISESINGLE MINDEDNESS
  8. 8. Online ADOffline AD
  9. 9. ATLBTL
  10. 10. Types ofadvertising Institutional advertising Product advertising Pioneering advertising Competitive advertising Reminder advertising
  11. 11.  Main Types Of AdvertisingTechniques Online Content Advertising Link Advertising Viral advertising Incentivized advertising Obtrusive advertising
  12. 12.  Forms of Advertising Print Guerrilla Broadcast Outdoor Public Service Product Placement Cell Phone & Mobile Online
  13. 13. Product AdvertisingInstitutional Advertising (Corporate)Social Service - PSAAdvocacy AdvertisingComparative AdvertisingCooperative AdvertisingDirect MailPoint-of-Purchase AdvertisingInformational Advertising
  14. 14.  Categories of advertising Informative Product Advertising Persuasive Product Advertising Reminder-Oriented Product Advertising Retail Advertising or Cooperative advertising Institutional advertising Comparative Advertising

×