In How to Build Quality-Focused Partnerships in Your Print Supply Chain, Marc Levine, Director of Enterprise Print Quality at Schawk, explains what steps your brand can take to enable efficient processes and drive the highest quality from your print suppliers. Watch the entire webinar here: https://www.youtube.com/watch?v=o44VVF7VhT0

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Presenter:
Marc Levine
Director of Enterprise Print Quality
SCHAWK!

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ABOUT ME
Director Enterprise Print Quality for Schawk
Managing ColorDrive platforms & services
20 Years in print
Idealliance Print Properties co-chair on multiple projects
G7 Process Control Expert
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ABOUT OUR BUSINESS
Provide print quality programs for CPG and
retail brands
Building print quality programs since 2002
Offering an array of services including:
• Web-based, open platforms for data collection
and reporting
• Program training & education
• Monitoring (measuring printer samples)
• PQ leadership (turning data into action)
• Shelf auditing
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DO YOU WANT PQ-FOCUSED
PARTNERSHIPS?
Do you struggle realizing design intent or maintaining consistency on shelf?
Would you like to have more transparency to the quality of your packaging
across your supply chain?
Do you find it difficult to solicit data and/or affect improvements in quality with
your print suppliers?
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WHAT IS A PQ-FOCUSED
PARTNERSHIP?
Alignment of vision - seeing quality the same way
Commitment to collect & review data - incorporating measurement in to
standard practices
Commitment to act - what will you do with the data?
Commitment to partner - working together to improve
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6. Create your specification
A set of criteria and tolerances that
determine if measures are acceptable
or not acceptable
What do you care about?
• Color of the solid ink
• Color of overprint inks
• Color of gray balance
• Color of substrate
• Tone Value (TVI) of tints
• Tone value of gray balance
• Opacity of substrate & inks
• Gloss of substrate & ink
• Quality of registration
• Quality of visual match
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ALIGNING YOUR VISION
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7. Provide clear performance guidelines to the printer
Create a context to collect and compare data
Make the press match the proof
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WHY DO WE HAVE SPECIFICATIONS?
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USEFUL INDUSTRY STANDARDS
• ISO 12647 – Process Control for Printing
• ISO 13655 – Graphic Arts Color Measurement
• ISO 3664 – Graphic Arts Lighting
• ISO 15339 – Printing Across Multiple Technologies
• ISO 17972 – Color Data Exchange
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GRADE IT – ONE NUMBER, MANY
MEASURES
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Overall,
I’m a “4”

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NOW THAT YOU HAVE A NUMBER….
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COLLECTING DATA
Who collects the data
What data do they collect?
Maintaining calibration (specially is
using visual grading)
Considering the supplier position
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WHO IS COLLECTING THE DATA?
Partner
• Look for certified lab / Standardized process / Dedicated resources
Direct from the printer
• Consider the tools and practices used by the printer
Direct at Plant / Brand
• Popular request
• Typically, short lived
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MAINTAINING CALIBRATION
Collect data from multiple sources
• Print supplier and partner (3rd party)
Compare data on a regular basis
• Evaluate differences is results
• For measurement, look at methodologies & instrumentation
• For visual, look at visual grading disciplines & understanding of defects
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ADDITIONAL CONSIDERATIONS
Technology changes
Open Platforms make print quality a sustainable effort
Specify criteria and tolerances…not solutions
Your suppliers may already be using multiple sets of tools and methods for other
programs, increasing the total PQ effort
Suppliers get the best results with their preferred tools
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REVIEWING THE DATA
Compare Printer to Printer
Compare Brand to Brand
Identify performance of key equity colors
Identify Opportunities to improve in key areas
Drive print quality disciplines across the supply chain
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53 PRINT LOCATIONS, OVERALL
SCORE, 12M
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3 SUPPLIER TRENDS, OVERALL SCORE,
12M
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7 BRANDS, DELTAE, 6M
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1 SUPPLIER, MONTHLY SCORECARD
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WHAT CAN YOU DO NEXT?
Learn the rest of the story…
Reach out to partners for help & perspective
Explorer you own organization internally for support
Stay focused on print quality
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THANK YOU
Marc Levine
Schawk
marc.levine@schawk.com
http://www.schawk.com/
http://www.schawk.com/print-services/color-management
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