Consumers want more. More content, more interaction and engagement, more brand access across more channels. That means creative teams need to produce a whole lot more — and chances are they don’t have much more time and budget to do it. Waste and error are the enemies. In this webinar, you’ll learn how to: - Start identifying and addressing your hidden factories - Enhance your creative operations and content supply chain - Create excellent consumer experiences quickly and at scale Watch the entire webinar here: http://videos.brandsquare.com/watch/YRzpawjyH5RhfEdCYZ9e4V We’ll show you how to identify and eliminate the “hidden factories” that are an unwanted legacy of old processes. So you can instill new efficiency and quality into your content-creation and delivery processes.

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HIDDEN FACTORIES UNDERMINE SUCCESS
IN TODAY’S CONTENT ENVIRONMENT:

2. TEARLE CALINOG
DIRECTOR, CLIENT ENGAGEMENT (SGK)
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3. 3
MORE
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ANALOG DIGITAL

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2,617THE NUMBER OF TIMES
A DAY USERS TOUCH
THEIR SMARTPHONES
7.6 BILLION:GLOBAL POPULATION
5.1 BILLION:POPULATION WITH A MOBILE PHONE
3.2 BILLION:POPULATION USING SOCIAL MEDIA
4.012 BILLION:INTERNET USERS AROUND THE GLOBE500 MMHOURS OF YOUTUBE
VIDEOS WATCHED
EACH DAY
SOURCES:
WE ARE SOCIAL, HOOTSUITE, NETWORK WORLD,
WORLDSTREAM

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8. RELEVANT AUTHENTIC. IN THE MOMENT. CONSUMER FIRST
IT IS REQUIRED TO BE…
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9. UNEXPECTED EYE AND MIND OPENING EVEN DISPOSABLE
IT MUST BE…
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10. HYPER-CONNECTED EASILY FOUND HIGHLY MEASURABLE
IT HAS TO BE…
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11. 24/7/365
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PAST
CONTENT IS THE MESSAGE
PRESENT

13. AWARENESS
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COMPETING
FORCES
INCREASE IN:
CONTENT DEMAND
ACCESSIBILITY
CHANNELS/MEDIUMS
TYPES OF CONTENT

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COMPETING
FORCES
DECREASE IN:
BUDGET
PATIENCE
TIME TO MARKET

16. 14
MORE
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17. BRAVEBE
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CONTENT ECOSYSTEM
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HIDDEN FACTORIES:
*Miller, Jeffery G, and Thomas E Vollmann. “The Hidden Factory.”
Harvard Business Review, Sept. 1985.
1: “ACTIVITIES THAT REDUCE THE QUALITY OR
EFFICIENCY OF A MANUFACTURING OPERATION
OR BUSINESS PROCESS, BUT ARE NOT
INITIALLY KNOWN TO MANAGERS OR OTHERS
SEEKING TO IMPROVE THE PROCESS. SIX
SIGMA INITIATIVES FOCUS ON IDENTIFYING
"HIDDEN FACTORY" ACTIVITIES IN ORDER TO
ELIMINATE SOURCES OF WASTE AND ERROR.”
PRONOUNCED: ˈHɪDƏN ˈFÆKTƏRIZ NOUN
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UNDERSTANDING A
HIDDEN FACTORY
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WHAT ARE
THE CONSEQUENCES?

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CHANGE IS GOOD

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THE DISCIPLINE
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24. FULLY ENHANCED TEAM
ACCOUNT/BRAND MGMT PRODUCTION CREATIVE ENGINEERS
CODERS & UX DATA & ANALYTICS BUSINESS MANAGEMENT FINANCE
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25. PEOPLE
THE
GOLDEN
TRIANGLE
PROCESS TOOLS
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26. BEGINWHERE TO
1. SELF AWARENESS
2. EMBRACE CHANGE
3. QUANTIFY THE
SUBJECTIVE
4. LEAVE NO STONE
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CREATIVE OPS
PRODUCTION
MANUFACTURING
TECHNOLOGY
DATA ANALYTICS
FP&A
INNOVATION
DELIVERY

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THANK YOU!
TEARLE CALINOG
DIRECTOR, CLIENT ENGAGEMENT
SGK
TEARLE.CALINOG@SGKINC.COM
HTTP://WWW.SGKINC.COM
HTTP://WWW.SCHAWK.COM