Intranet Redesign

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How to Plan, Sell and Lead an Intranet Redesign. Webinar presentation deck by Toby Ward, Prescient Digital Media, November 2016.

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Intranet Redesign

  1. 1. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 1 Intranet Redesign How to Plan, Sell, and Lead a Redesign Toby Ward @TobyWard Michael Rudnick @MichaelRudnick
  2. 2. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 2 Business Driven Employee-Centric Less is More 3 Learnings Today The most critical components of intranet design
  3. 3. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 3 Summary Presentation For the full presentation slides, please contact us directly via www.PrescientDigital.com
  4. 4. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 4Our Firm 16 years of strategy, planning, designing & implementing Intranets & Digital Workplaces
  5. 5. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 5 • … ‘ 2001 2005 2011 Expand client-based in the US and Europe. Growth Continue to plan and build significant solutions for the entire Digital Workplace. Digital Workplace Toby Ward launches Prescient in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning and governance of intranets. Intranets Our History Listen. Understand. Deliver. Win multiple awards including the prestigious Webby and Golden Quill Awards. Awards
  6. 6. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 6 DISCOVERY STRATEGY REDESIGN IMPLEMENT User experience design, from wireframes to complex design. Design Understanding needs, requirements, and future state vs best practices. Assessment Development, integration. Desktop, Mobile. Technology Agnostic. Build Strategic Planning to Governance to Content and Change Management. Planning We assess, plan, design and implement world-class intranets and digital workplaces. Prescient Digital Media has delivered for more than 200 clients, with many Fortune 500 and big brand leaders. We work with dozens of technology platforms, and have world-class expertise in SharePoint. Listen. Understand. Deliver. Core Services Concept To Live
  7. 7. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 7Our Clients More than 200, Global Leaders
  8. 8. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 8 Slideshare.net/Prescient PowerPoint Slides
  9. 9. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 9 Business Driven
  10. 10. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 10 Creative Process
  11. 11. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 11 Business Process
  12. 12. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 12Assessment Review, analyze and score leading intranets versus yours Benchmarking Understand, document, analyze executive and stakeholder requirements Business Requirements A detailed analysis of all findings and a host (100+ on avg.) of recommendations Findings & Recommendations Understand, document, analyze employee requirements User Requirements Research and analyze appropriateness and readiness for social tools Collaboration readiness Review, analyze, score more than 400 intranet attributes Heuristic Assessment Document the current state & future need
  13. 13. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 13SWOT Analysis Gap Analysis Strengths What works well, what should be kept, and enhanced Weaknesses What works poorly, and should be eliminated or completely redesigned Opportunities Biggest opportunities for improvement and focus in the next iteration Threats Those threats or barriers to success that must be directly addressed
  14. 14. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 14Planning Review, analyze and score leading intranets versus yours Functional Planning Understand, document, analyze executive and stakeholder requirements Governance A detailed analysis of all findings and a host (100+ on avg.) of recommendations User Experience Understand, document, analyze employee requirements Business Case & ROI Research and analyze appropriateness and readiness for social tools Social Planning Review, analyze, score more than 400 intranet attributes Strategic Planning Strategic, functional, and design
  15. 15. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 15Aligning with Business Goals
  16. 16. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 16Project Approach Discovery Bringing the concept to life Design & Build A front-end design leveraging back-end architecture Deployment Completing the play Coca-Cola Connect project was completed in four phases. Requirements Connecting TCCC & redefining myKO
  17. 17. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 17Strategic Planning Mission, Goals, Objectives 01 GOAL 02 GOAL 03 GOAL Decrease stale content Objective 01 Increase employee engagement Objective 01 Increase user satisfaction Objective 01 Increase user productivity Objective 05 05 GOAL Increase time to market Objective 06 06 GOAL Decrease costs Objective 04 04 GOAL
  18. 18. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 18Information Architecture Content categorization and navigation schema
  19. 19. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 19Wireframes Spatial layouts, without the colors & images
  20. 20. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 20User Experience Flows Persona driven navigation paths
  21. 21. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 21 Employee-Centric Design
  22. 22. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 22 Personas Storytelling tools to understand our audience’s goals and desires through composites of real people
  23. 23. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 23 • Corporate • Sales • Digital Commerce • Engineering • Service Management • Presort Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation Personas Primary personas for the Pitney Bowes Intranet
  24. 24. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 24Persona: Prav in Engineering • Prav is always striving to make things better. No matter the size of the project, he’ll do whatever it takes to ensure that the next solution is moving things in the right direction. • Prav tends to get to the office early around the same time every day. He’ll check in with the rest of his team and find out how his colleagues are making progress with their work. He’ll discuss what works and doesn’t work in creating solutions, and then plan on how to best move forward. • Prav feels compelled to continue learning in life. He also sees it as part of his job to understand new technologies, new ideas and what people are talking about in his industry. • Since Prav is constantly working to build something more innovative, he wants to understand how the rest of the company is also doing the same. He’s also interested in what her other colleagues are doing that might lead to better solutions. • Prav’s Goals • Develop product solutions that meet the company’s goals and keep clients happy. • Learn about new ideas and technologies that might inform and improve engineering practices. • Foster a work environment that leads to better ideas and solutions. • Understand how engineering can help the company in new and different ways.
  25. 25. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 25 PERSONA INTERNAL CHANNELS EXTERNAL CHANNELS Corporate Sales Digital Commerce Engineering Service Management Presort Mapping Priority Channels to Personas
  26. 26. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 26Additional Tools • Poll • Feedback • Survey • Focus Group • Usability Testing Employee Research Tools
  27. 27. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 27 Less is More
  28. 28. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 28 More
  29. 29. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 29 Less
  30. 30. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 30 • Brand guidelines • Color palette • Font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations Design Brief Design rules & guidelines
  31. 31. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 31 Lots of colors
  32. 32. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 32 Brand colors
  33. 33. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 33
  34. 34. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 34
  35. 35. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 35
  36. 36. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 36 Read home page
  37. 37. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 37 Scan home page
  38. 38. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 38
  39. 39. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 39
  40. 40. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 40 Business Driven Employee-Centric Less is More Key Lessons The most critical components of intranet design
  41. 41. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 41 Next webinar www.PrescientDigital.com
  42. 42. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 42 Newsletter notifications PrescientDigital.com > Newsletter for notifications on future events
  43. 43. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 43 Prescient’s 2017 Intranet Survey https://www.surveymonkey.com/r/2017PrescientIntranetSurvey
  44. 44. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 44 Questions Use panel on right to submit a question
  45. 45. © 2016 Prescient Digital Media. All Rights Reserved. Not for Distribution 45 PrescientDigital.com Vancouver • Toronto • New York 416.986.226 @PrescientDigitalMedia IntranetBlog.com Toby@PrescientDigital.com Michael.Rudnick@PrescientDigital.com

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