The document discusses 7 marketing lessons that can be learned from the success of the film Baahubali. 1) It used a blue ocean strategy to move ahead of competition by creating a large scale production with stunning visuals. 2) It established a compelling reason for customers - resolving the mystery of why Kattappa killed Baahubali. 3) The great product led to positive word of mouth marketing. 4) It demonstrated the need for credibility and patience when entering new markets. 5) It controlled spending on new products to invest more in brand experience. 6) It had a universal story that appealed across regions. 7) It employed differentiated marketing strategies like limited pre-release footage to generate hype.

2. Box office collection: 1047 crore in 10 days
Largest ever release of 9000 screens
worldwide
Hindi Version doing more than 500 crore in 10
days
India’s most sucessful Movie of all Time

3. 7 MARKETING
LESSONS

4. 1.BLUE OCEAN STRATEGY
Move Ahead of competition by creating
“blue oceans″ of uncontested market space
• Longterm vision of director -rajamouli
• Very large scale of movie making
•Stunning Sets, Breathtaking Visuals
•Killed competition
Move your business ahead of competition by
this strategy unlocking new demand & create
Long term stakeholder value

5. 2. REASON TO BUY: -WHY SHOULD YOUR
CUSTOMER BUY YOU?
Why did Kattappa
kill Baahubali?
Find a Great Reason
for customer to Buy
your brand

6. 3. GOOD PRODUCT CREATES GOOD WOM
Good Product leads to Good
Word of mouth. Hype can’t be
auto created, it gets created
on its own majorly due to
great product & brand
experience
Great Content of bahubali: the begining
ensured movie had a loyal base of followers
to start with
Bahubali: the Conclusion also had a great
product leading to great word of mouth

7. 4.NEW MARKET ENTRY PREREQUISITES:
CREDIBILTY & PATIENCE
Rajamouli’s Eega wasnt a sucess
in bollywood but built credibilty
Rajamouli was willing to invest his
time & be patient to capture the
new hindi market
For New market Entry: 2 things
are needed
Building Credibilty & patience to
wait for results

8. 5.CONTROL SPENDS FOR NEW PRODUCT
LAUNCHES
Director Rajamouli & Lead
actor prabhas on monthly
salary to let producer put
more budget into
production
For new Products Control the spends & Invest
more Money into creating brand experience

9. 6.UNIVERSAL STORY TELLING
 Mythological connection
meant bahubali had
Universal appeal for
indians
 Worked in all languages &
regions
Brandstorytelling should
connect with mainstream
audience & have a universa
appeal

10. 7.DIFFERENTIATED MARKETING STRATEGIES
 Less footage pre release to generate hype
 Re release of part 1 to invoke brand
reminder & create new demand
Differentiation is
one of main brand
equity drivers &
builds awareness
faster

11. THANK YOU
 Read Full blog on
http://brandsfun.com/bahubali-marketing-
lessons/