Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Ā
TI LEGACY PROGRAM-PERSUADE WITH POWER (CC9) VS INSPIRE THE AUDIENCE (CC10).
1. DIFFERENTIATING CC9 AND CC10
ENHANCE YOUR
LEADERSHIP & SUCCESS
WITH ORATORY &
PERSUASION SKILLS
7 FEB 2015 | ROYAL COMMONWEALTH SOCIETY, KUALA LUMPUR
BRANDJONTAN | JON TAN
DISTRICT 51 DIVISION P PRESENTS:
2. PROGRAM FLOW OUTLINE
PSYCHOLOGY OF PERSUASION
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INTRODUCTION & OVERVIEW
Psychology of Persuasion.
PART I: COMPARISON
(1) Common Ground of CC Project 9 (Persuade With Power)
And CC Project 10 (Inspire Your Audience)
(2) Similarities Between CC Project 9 (Persuade With Power)
And CC Project 10 (Inspire Your Audience)
(3) Key Differences Between CC Project 9
(Persuade With Power) And CC Project 10
(Inspire Your Audience)
3. PROGRAM FLOW OUTLINE
PSYCHOLOGY OF PERSUASION
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PART II: PROJECT PREVIEW
(1) CC Project 9 (Persuade With Power)
(2) CC Project 10 (Inspire Your Audience)
PART III: SCRIPTING GUIDE
(1) CC Project 9 (Persuade With Power)
(2) CC Project 10 (Inspire Your Audience)
5. PSYCHOLOGY OF PERSUASION
1. Clarity of Your Purpose And Key Message,
And Your Specific Desired Outcome.
2. Empathy For Listenersā/Audienceās Concerns (And Interests)ā¦
And Current Mindset (Including Beliefs System And Values).
3. Help Them Change Their Current Mindset To Your Proposition
Via Logic And Emotion, By Influencing Their Thinking-Feelings-
Behaviorā¦With Promise Of Benefits For Them.
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6. PART I: COMPARISON
DIFFERENTIATING
CC PROJECT 9
āPERSUADE WITH POWERā
CC PROJECT 10
āINSPIRE YOUR AUDIENCEā
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7. COMMON GROUND: CC PROJECT 9
AND CC PROJECT 10
Both CC Project 9 (Persuade With Power)
And CC Project 10 (Inspire Your Audience):
(1) Are āPERSUASIVE SPEECHESā.
(2) Seek To INFLUENCE
The Thinking-Feelings-Behavior Of People.
(3) Intend To Help Change Mindset Of Listeners/Audience.
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8. SIMILARITIES: CC PROJECT 9
AND CC PROJECT 10
(1) Principles Of All Preceding CC Projects, Are APPLICABLE
To Your Performance Of CC Project 9 And CC Project 10.
(2) For Persuasive Speeches, CREDIBILITY Of The Speaker,
Is Even More Important Than For Other Speeches.
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9. SIMILARITIES: CC PROJECT 9
AND CC PROJECT 10
(3) Also, For Persuasive Speeches, Audienceās OPINION Of You,
Is EQUALLY IMPORTANT As The Content Of Your Message.
Your Listeners Must LIKE You, TRUST You And RESPECT You,
Before They Will Adopt Your Ideasā¦They Must View You As Someone
They Can Identify Withā¦Someone Whose Needs And Interests Are
Similar To Theirs.
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10. SIMILARITIES: CC PROJECT 9
AND CC PROJECT 10
They Base Their Opinion Of You, On Your:
(I) Knowledge.
(II) Reputation.
(III) Sincerity.
(IV) Delivery.
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11. SIMILARITIES: CC PROJECT 9
AND CC PROJECT 10
(4) Connect To Audience AND Occasion/Specific Time.
(5) Persuade With LOGIC and EMOTION.
(6) Appeal To Their Interests.
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12. SIMILARITIES: CC PROJECT 9
AND CC PROJECT 10
(7) Identify And Appeal To Audienceās Concerns FIRST,
Before FULLY Proposing CHANGE (Or Plan), And Appealing Them
To Align To This CHANGE (Or Plan).
(8) Highlight/Dramatize The BENEFITS To Them,
For Aligning To Your Proposition of CHANGE (Or Plan).
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13. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(1) 3 Different Types Of āPersuasive Speechesā:
(I) Speech To āINSPIREā. (Challenge Listeners/Audience
To Achieve A Higher Level Of Belief Or Achievement.)
(II) Speech To āCONVINCEā. (Appeal To Listeners/Audience
To Adopt Your Viewpoint Or Ideas.)
(III) Speech To āCALL THEM TO ACTIONā. (Appeal To Listeners/
Audience To Do Something After Your Presentation.)
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14. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
CC Project 9 (Persuade With Power) Covers:
Type (II) Speech To āCONVINCEāā¦Andā¦
Type (III) Speech To āCALL THEM TO ACTIONā.
CC Project 10 (Inspire Your Audience) Covers:
Type (I) Speech To āINSPIREā.
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15. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(2) CC Project 10: MORE Emotional Appeal.
The Inspirational Speech Relies MORE HEAVILY On Emotional Appeal
(Than On The Logical Appeal, Found In Other Types Of Persuasive
Speeches).
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16. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(3) CC Project 10 (Inspire Your Audience):
Achieve A Higher Level Of Belief Or Achievement.
Upon Bringing The Audience Together In A Mood Of Fellowship
And Shared Desireā¦.
You Challenge Listeners/Audienceā¦
To Achieve A Higher Level Of Belief Or Achievement.
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17. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(4) CC Project 10 (Inspire Your Audience):
FIRST Recognize Accomplishments Of Listeners/Audience.
Once, Your Listeners REALIZE That You DO Recognize Their
Accomplishments (Apart From Understanding Their Concerns)ā¦
ā¦They will Be MORE RECEPTIVE To Your Message To Them
To Achieve A Higher Level Of Belief Or Achievement.
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18. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(5) CC Project 10 (Inspire Your Audience):
Quality And Style Of Your Delivery.
The Inspirational Speech, More Than Any Other Speech, Depends On
The Quality And Style Of Your Delivery.
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19. KEY DIFFERENCES: CC PROJECT 9
AND CC PROJECT 10
(5) CC Project 9 (Persuade With Power):
Critical To FIRST Identify The Type Of Your Audienceās ATTITUDE.
To Successfully Appeal To An Audience To Adopt Your Viewpoint
Or Ideas, That Is, To Adopt CHANGE, You MUST FIRST Identify
Your Audienceās ATTITUDE:
(1) AGREEABLE. (2) APATHETIC. (3) HOSTILE. (4) UNINFORMED.
(5) MIXED AUDIENCE (With Two Or More Of The Above Four Types
Of Attitude).
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20. PART II: PROJECT PREVIEW
CC PROJECT 9
āPERSUADE WITH POWERā
CC PROJECT 10
āINSPIRE YOUR AUDIENCEā
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22. EXECUTIVE SUMMARY
(1) The Ability To Persuade People Is A Valuable Skill.
Persuade Listeners/Audience To:
(i) Understandā¦
(ii) Acceptā¦
(iii) And, Act Uponā¦
Your Ideas.
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23. EXECUTIVE SUMMARY
(2) Your Listeners (Audience) More Likely Persuaded:
(i) If They Perceive You As Credible.
(ii) If You Use Logic And Emotion In Your Appeal.
(iii) If You Carefully Structure Your Speech.
(iv) And, If You Appeal To Their Own Interests.
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24. EXECUTIVE SUMMARY
(3) Avoid Using Notes.
They May Cause Your Listeners/Audience To Doubt Your:
(i) Sincerityā¦
(ii) Knowledgeā¦
(iii) And, Conviction.
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25. OBJECTIVES
(1) Persuade Listeners To:
(i) Adopt Your Viewpoint Or Ideasā¦Orā¦
(ii) Take Some Action.
(2) Appeal To Audienceās Interests.
(3) Use Logic And Emotion, To Support Your Position.
(4) Delivery: Avoid Using Notes. Time: 5-7 Minutes. MINUTES.
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26. REAL-LIFE EXAMPLES OF PERSUASION
(1) Adverts: Persuade You To Buy A Particular Brand
Of Soft Drink, Coffee, Antacid.
(2) Sales People: Persuade You To Buy A Car, Personal Computer,
Or A Cellular Phone.
(3) We Do It Too: (i) Persuade Spouse To Vacation In The Bahamas.
(ii) Persuade Sales Clerk To Refund Money.
(iii) Convince Your Boss, A Certain Proposal Is Better.
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27. PERSUASION GIVES YOU GREAT INFLUENCE
People Who Can Speak Persuasively,
Have A Great Deal Of Influence.
The Ability To Get Others To:
(i) Understandā¦(ii) Acceptā¦(iii) And, Act Uponā¦Your Ideasā¦
Is A Skill You Can Use Everyday:
(A) At Home. (B) At Work. (C) And, In The Community.
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28. TYPES OF PERSUASION
(1) Your Primary Purpose In A Persuasive Speech:
Influence Your Listenersā/Audienceās
(A) Thinkingā¦(B) (Feeling)ā¦Or (C) Behavior.
(2) You Can Influence Your Listeners/Audience In Several Ways:
(I) āINSPIREā
(II) āCONVINCEā
(III) āCALL THEM TO ACTIONā
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29. TYPES OF PERSUASION
(I) āINSPIREā:
Your Goal Is To:
(i) Excite Your Listeners About Your Topicā¦Orā¦
(ii) Reinforce Their Existing Ideas Or Beliefs.
Examples Of This Category Of Persuasive Speech:
(A) (Religious) Sermons. (B) Commencement Addresses.
Note: Youāll Learn More About This Type Of Speech In CC Project 10
(Inspire Your Audience)
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30. TYPES OF PERSUASION
(II) āCONVINCEā:
You Want Your Listeners/Audience To:
(i) Change Their Opinionsā¦Orā¦
(ii) Develop The Same Opinion You Have.
You May Not Want Them To Do Anything At The Momentā¦
Butā¦Change Their Minds.
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31. TYPES OF PERSUASION
Example Of This Category Of Persuasive Speech:
A Presentation To Convince Listeners/Audience
That Extraterrestrial Life Exists.
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32. TYPES OF PERSUASION
(III) āCALL THEM TO ACTIONā:
You Want Your Listeners/Audience To Do Something, After Hearing
Your Presentation.
Examples:
(i) Sign A Petition.
(ii) Read A Book.
(iii) Buy A Product.
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33. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(1) Impressions Count In Persuasive Speaking.
Equal Weightage:
(i) Content Of Your Message.
(ii) Audienceās OPINION Of You.
(2) They Must View You As Someone They Can Identify With:
Someone Whose Needs And Interests Are Similar To Theirs.
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34. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(3) Your Listeners MUST:
(A) Like Youā¦(B) Respect Youā¦And (C) Trust Youā¦
Before They Will Adopt Your Ideas.
Their OPINION Of You, Is Based On The Following:
(I) Knowledge.
(II) Reputation.
(III) Sincerity.
(IV) Delivery.
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35. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(I) Knowledge
You MUST:
(i) Be Qualified To Discuss The Subject.
(ii) Offer Evidence To Support Your Position (And Ideas).
You Must Know The Subject Well, and Be Able To Present
Plenty Of Evidence To Support Your Ideas.
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36. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(II) Reputation
(i) Your Reputation Is based On Your:
(A) Past Performances. (B) Accomplishments. (C) Honors.
(ii) Make Sure The Audience Is Familiar With Your Qualifications
Through Your:
(A) Advance Publicity.
(B) Speakerās Introduction.
(C) Via Your Speech Itself.
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37. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(III) Sincerity
(i) Communicate Your Ideas With Conviction.
(ii) Believe What Youāre Proposing, Will Truly Benefit The Audience.
(iii) Make It Clear, That You Have Their Interests In Mindā¦
And Youāre Not Seeking Their Support For Your Selfish Reasons.
Note: Audiences Are Naturally Suspicious Of Anyone
Trying To Change Them In Any Way.
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38. YOUR ROLE (AS A PERSUASIVE SPEAKER)
(IV) Delivery
(i) Speak Firmly And Confidently.
(ii) Establish Direct Eye Contact With Listeners.
Note: Audiences Will Be Less Likely To Accept Your Ideas,
If You Appear Timid.
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39. THE AUDIENCE AND ATTITUDES
(1) Determine The Audience And Attitude/s:
How (The Way) You Present Your Persuasive Message,
Depends On:
(i) Who Your Listeners Are.
(ii) Andā¦What Attitude/s Do They Hold Toward Your Subject.
.
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40. THE AUDIENCE AND ATTITUDES
(1) There Are 5 Types Of Audience:
(I) Agreeable
(II) Apathetic
(III) Hostile
(IV) Uninformed
(V) Mixed
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41. THE AUDIENCE AND ATTITUDES
(I) AGREEABLE
Attitude: This Audience Already Agrees With Your Opinion
Or Viewpoint.
How To/The Way: ā¦So, You Simply Have To Strengthen And
Reinforce This Agreement.
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42. THE AUDIENCE AND ATTITUDES
(II) APATHETIC:
Attitude: (This Is Most Common.)
Your Listeners Donāt Care About Your Subject Or Views.
How To/The Way: ā¦So, You MUST Convince Them,
That The Issue Directly Affects Them.
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43. THE AUDIENCE AND ATTITUDES
(III) HOSTILE:
Attitude: This Audience Is Opposed To:
(i) You. (ii) Your Subject. Orā¦(iii) Your Viewpoint.
How To/The Way: ā¦So, You Must Help Listeners To:
(A) Recognize The Merits Of Your Positionā¦Andā¦
(B) Make Them Reconsider Their Own Views.
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44. THE AUDIENCE AND ATTITUDES
(IV) UNINFORMED:
Attitude: (Your Listeners Are Not Apathetic.)
They Just Do Not Know Anything About Your Subjectā¦
How To/The Way: ā¦So, You Will Have To:
(A) Educate Themā¦Andā¦
(B) Convince Them, Of Its Importance (To Them).
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45. THE AUDIENCE AND ATTITUDES
(V) MIXED:
Attitude: The Audience Comprises More Than One Of The Above
Types: (I) AGREEABLE. (II) APATHETIC. (III) HOSTILE.
(IV) UNINFORMED.
How To/The Way: ā¦So, You Must Address The Different Types Of The
Audience Accordingly: See Next.
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46. THE AUDIENCE AND ATTITUDES
To The Type (IV) UNINFORMED:
(i) Educate These Members Of The Audience.
(ii) Convince Them Of The Importance Of Your Subject.
To The Type (II) APATHETIC:
(i) Convince Them, That The Issue Directly Affects Them.
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47. THE AUDIENCE AND ATTITUDES
To The Type (III) HOSTILE:
(i) Help Them Recognize The Merits Of Your Viewpoint/Positionā¦And..
(ii) Convince Them, Why They Should Reconsider Their Own Views.
.
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48. HOW TO PERSUADE AND INFLUENCE
Your Burden Of Proof:
(A) Changing Peopleās Minds.
(B) Speakerās Credibility.
(C) Use Of Logic And Emotion.
.
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49. HOW TO PERSUADE AND INFLUENCE
(A) Changing Peopleās Minds.
This Is Not Easy. Because Your Listeners Think They Already
Have A Rational View Of Your Subject (Whatever View That May Be).
Your Task: Provide The Proof They Need, To Change Their Minds.
Note: The More Help You Can Provide In The Process, The More
Successful You Will Be, In Persuading Your Listeners.
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50. HOW TO PERSUADE AND INFLUENCE
You Must:
(i) Arouse Listenersā Interest.
(ii) Help Them Assimilate New Info, Into Their Existing Knowledge.
(iii) Guide Them, Into Forming NEW BELIEFS.
.
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51. HOW TO PERSUADE AND INFLUENCE
(B) Speakerās Credibility.
This Is Even More Crucial In A Persuasive Speech.
If Your Listeners Do Not Perceive You As Credibleā¦
You Will Have Difficulty Persuading Your Listeners To:
(i) Adopt Your Viewpointā¦Orā¦
(ii) Take Action.
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52. HOW TO PERSUADE AND INFLUENCE
(C) Use Of Logic And Emotion.
Logic And Emotion Are 2 Other Factors That Have A Major Influence
On The Audience.
Logic: You Must Provide Evidence, To Convince Your Audience:
Outside Sources That Provide Proof Or Lend Support to Your Position.
Research Is Invaluable.
.
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53. HOW TO PERSUADE AND INFLUENCE
Emotion: This Contributes A Large Part, In Peopleās Willingness,
To Change Their Mindsā¦Because Few People Are Persuaded
By Logic Alone.
Emotion Is An Effective Persuasive Tool:
(i) Arouse Emotions Such As (a) Happiness. (b) Sadness. (c) Fear.
(d) Anger. (e) Guilt. (f) Love. (g) Etcā¦In Your Listeners.
(ii) Relate Such Emotions To Your Subject.
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54. WHATāS IN IT FOR ME? (WIIFM?)
Remember: Listeners Always Want To Know: āWIIFM?ā The Most
Successful Speeches Answer This Question. Build Your Speech On
Points Of Major Concern To The Audience, NOT On Your Concerns.
Example: If You Want To Persuade The Town To Build A Walking
Path Along The Riverfrontā¦Point Out How The (i) Townspeople, And
(ii) Local Businesses, Will Benefit From The Pathā¦Instead Of How The
Path Will Benefit You, An Avid Hiker.
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55. ORGANIZING YOUR MESSAGE
Overall Process Of Organizing Your Message:
(1) Determine Your Purpose.
(2) Determine Your Audience (And The Occasion).
(3) Gather Info, To Support Your Purpose.
(4) Organize Your Presentation.
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56. ORGANIZING YOUR MESSAGE
To Organize Your Presentation,
You Can Take One Of Several Approaches:
(I) Problem-Solution.
(II) Proposition To Proof.
(III) Comparative Advantage.
(IV) Motivated Sequence.
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57. ORGANIZING YOUR MESSAGE
(I) PROBLEM-SOLUTION:
(i) State The Problem.
(ii) Present Your Solutionā¦
ā¦Explaining, Why It Is The Best Solution.
(iii) DISCUSS: How To Put The Solution Into Effect.
(iv) DISCUSS: What Can The Audience Do, To Contribute.
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58. ORGANIZING YOUR MESSAGE
Example: āSpeech On Local Water Pollution.ā
(A) State: (a) Water Pollution Has Dramatically Increased In Your
Community. (b) Last Year, Over 2000 Fishes Died In The Lake,
Because Of This.
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59. ORGANIZING YOUR MESSAGE
(B) Also, Appeal To The Apathetic In The Audience:
(i) Follow With The Effects (Of This Water Pollution, And Loss Of
Fishes) On The Community.
This Is To Convince Them, That The Issue Directly Affects Them.
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60. ORGANIZING YOUR MESSAGE
(ii) Identify The Sources Of The Pollution.
(iii) DISCUSS: How To Put The Solution Into Effect.
(iv) DISCUSS: What The Listeners Can Do, To Help.
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61. ORGANIZING YOUR MESSAGE
(II) PROPOSITION TO PROOF:
(i) Begin With Statement Of Your Proposition.
(ii) Follow with Proofs, That Support Your Proposition.
Example: Your Purpose: āPersuade Listeners To Vote For A Proposal.ā
(a) Begin By Stating āVote For Proposition A, Which Provides More
Money For Our Schools.ā
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62. ORGANIZING YOUR MESSAGE
(b) Continue With Your Reasons.
(c) Conclude With A Strong Closing Statement.
Note: This Above Pattern Shows, You Are Telling Listeners,
What You Want From Them.
Caution: This Approach Works Best With Audiences, Who Are
(1) AGREEABLEā¦ (2) APATHETICā¦OR (4) UNINFORMEDā¦
But Could Further Alienate (3) HOSTILE.
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63. ORGANIZING YOUR MESSAGE
(III) COMPARATIVE ADVANTAGE:
(i) Begin With Statement Of The Problem.
(ii) Identify Possible Solutionsā¦
And Compare Their Respective Advantages And Disadvantages.
(iii) Explain Your Solutionā¦
And Show Why It Has More Advantages Than The Other Solutions.
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64. ORGANIZING YOUR MESSAGE
(IV) MOTIVATED SEQUENCE:
(Developed By Dr Alan M. Monroe, Professor Of Communications.)
This 5-Step Structure Can Be Adapted To Almost Any Topic.
(1) ATTENTION
(2) NEED
(3) SATISFACTION
(4) VISUALIZATION
(5) ACTION
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65. ORGANIZING YOUR MESSAGE
(1) ATTENTION:
(i) Seize The Audienceās Attention With Your Openingā¦Andā¦
(ii) Direct That Attention Toward Your Topic.
Example:
(i) āOur Rapidly Escalating Property Taxesā¦Are Supportingā¦
(ii) ā¦A Spending Spree By Our Government.ā
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66. ORGANIZING YOUR MESSAGE
(2) NEED:
(i) State The Existing Need or Problem.
(ii) Explain Why Itās Important to your Listeners.
Example:
(i) āProperty Taxes Must Be Loweredā¦And Government Spending
Brought Under Control.ā
(ii) Explain Why Itās Important To Your Listeners.
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67. ORGANIZING YOUR MESSAGE
(3) SATISFACTION:
(i) Present Your Solution To The Need Or Problem.
(ii) Show How It Meets The Need Or Solves The Problem.
(iii) Support Your Position (Solution) With Evidence.
Example:
(i) āProposition Xā¦
(ii) ā¦Will Reduce Property Taxesā¦And Limit Government Spending.ā
(iii) Support Your Position (Solution) With Evidence.
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68. ORGANIZING YOUR MESSAGE
(4) VISUALIZATION:
(i) Draw A Picture Of Future Conditionsā¦
Intensifying Audienceās Commitment To Your Position.
(ii) Show How Things Will Beā¦If Your Solution Is Adopted.
Or, Show Might Happenā¦If Your Solution Is Rejected.
Example:
(ii) āIf This Proposition Failsā¦Our Taxes Will Continue To
Escalateā¦And Many People Will Lose Their Homes.
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69. ORGANIZING YOUR MESSAGE
(5) ACTION:
(i) Turn The Agreement And Commitment Youāve Gained Into:
(a) Positive Action. Or (b) Positive Attitude.
Example:
(i) āVote YES On Proposition X.ā
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70. PSYCHOLOGY OF AUDIENCEāS LISTENING
(A) Oppositionās Position:
Whichever Approach You Choose For Your Speech, DO NOT Neglect
The Oppositionās Position.
Refute Their Arguments:
(a) Begin With Their Strongest Argument...Andā¦
(b) Conclude With Their Weakest Argument.
Reason: Listeners Remember BEST, What They Hear LAST.
So They Will Think That The Oppositionās Position Is WEAK!
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71. PSYCHOLOGY OF AUDIENCEāS LISTENING
(B) Your Propositionās Position:
(a) Begin With Your Weakest Point...Andā¦
(b) Consequentlyā¦Conclude With Your Strongest Point.
Reason: Your Listeners Will MORE LIKELY Remember This
(Strongest Point).
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72. YOUR ASSIGNMENT: CC PROJECT 9
Focus On Persuasion.
To Persuade With Power, You Are To:
(1) Persuade Listeners To:
(A) Adopt To Your Viewpoint/Ideas (Type (II) āCONVINCEā)ā¦Orā¦
(B) Take Some Action (Type (III) āCALL THEM TO ACTIONā).
DO NOT Give An INSPIRATIONAL SPEECH.
This Type Of Speech Will Be Addressed In CC Project 10
āInspire Your Audienceā.
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73. YOUR ASSIGNMENT: CC PROJECT 9
(2) Know Your Audience:
(i) Analyze Your Audienceā¦Andā¦
(ii) Appeal To Their INTERESTSā¦NOT Your Own Concerns.
(3) Support Your Position:
With (i) Logicā¦And (ii) Emotion.
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74. YOUR ASSIGNMENT: CC PROJECT 9
(4) Scripting And Delivery:
(i) Organize Your Thoughts Carefully.
(ii) Choose Words That Will ADD POWER To Your Message.
(iii) Use Body Language And Vocal Variety, To Add
Even More Drama And Impact.
(iv) Use Visual Aids, If They Contribute To Your Message.
NOTE: Avoid Using Notes. They May Cause Your Audience To Doubt
Your (a) Knowledge (b) (Reputation). (c) Sincerity. (d) Conviction.
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75. YOUR ASSIGNMENT: CC PROJECT 9
Extra Note:
(i) Incorporate Appropriate Suggestions From The Evaluations,
You Received In Previous Speeches.
(ii) As You Prepare Your Speechā¦ Thoroughly Research Your Subject.
(iii) Review The Speakerās Checklist In CC Project 1.
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77. EXECUTIVE SUMMARY
(1) An Inspirational Speech Relies Heavily On
EMOTIONAL Appeal.
(2) It Motivates An Audience To Improve:
(i) Personally. (ii) Emotionally. (iii) Professionally. Or (iv) Spiritually.
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78. EXECUTIVE SUMMARY
(3) (The Inspirational Process):
(a) It Brings The Audience Together In A Mood Of Fellowship
And Shared Desire.
(b) It Builds The Audienceās Enthusiasm.
(c) It Then Proposes A Change Or Plan.
(d) Andā¦Appeals To The Audience To Adopt This Change Or Plan.
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79. EXECUTIVE SUMMARY
NOTE:
As This Speech Will Last Longer (8-10 Minutes) Than Your 9 Previous
Talksā¦Make Arrangement With Your VPE, For Extra Time.
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80. OBJECTIVES
(1) Inspire The Audience By:
(i) Appealing To Noble Motivesā¦Andā¦
(ii) Challenging The Audience, To Achieve A Higher Level Of:
(a) Beliefs. Or (b) Achievement.
(2) Appeal To The Audienceās (i) Needsā¦And (ii) Emotions.
To Add Drama & Impact, use: (a) Stories. (b) Anecdotes. (c) Quotes.
(3) Delivery: Avoid Using Notes. Time: 8-10 Minutes).
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81. INSPIRE YOUR AUDIENCE
CC Project 9 Identifies 3 Types Of Persuasive Speeches:
(I) INSPIRE. (II) CONVINCE. (III) CALL LISTENERS TO ACTION.
CC Project 10 Focuses On The First Type:
(I) Speeches That INSPIRE.
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82. INSPIRE YOUR AUDIENCE
PURPOSE OF AN INSPIRATIONAL SPEECH:
Motivate An Audience To Improve:
(i) Personally. (ii) Emotionally. (iii) Professionally. Or (iv) Spiritually.
An Inspirational Speech Encourages Listeners To:
(a) Experience Greater Success.
(b) Adopt Higher Goals Or Ideals. Orā¦
(c) Contribute To The Success Or Goals Of An Organization.
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83. INSPIRE YOUR AUDIENCE
Most Common Examples Of Inspirational Speeches:
(i) Commencement Addresses.
(ii) Motivating Business Teams.
(iii) Motivating Sports Teams.
(iv) Political Rally Speeches.
(v) Religious Sermons.
(vi) Motivating Club Members.
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84. INSPIRE YOUR AUDIENCE
Important Note:
The Inspirational Speech Relies MORE HEAVILY
On Emotional Appeal (Than On The Logical Appeal,
Found In Other Types Of Persuasive Speeches).
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85. INSPIRE YOUR AUDIENCE
An Inspirational Speech:
(a) Brings The Audience Together In A Mood Of Fellowship
And Shared Desire.
(b) Builds The Audienceās Enthusiasm.
(c) Then, Proposes A (Higher Level) Change Or A (Higher Level) Plan.
(d) And, Appeals To The Audience To Adopt This (Higher Level)
Change Or (Higher Level) Plan.
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86. INSPIRE YOUR AUDIENCE
The Inspirational Speech Strives To Address The Following:
(1) Connect To Audience And Occasion:
(i) Connect With Listenersā Needs And Emotions: (a) Feelings.
(b) Fears. Or (c) Goalsā¦At This Particular Time And Occasion.
(2) Why The Need For Change:
Explain: (i) Why And How The Situation Is Changingā¦Orā¦
(ii) Why These (a) Feelings, (b) Fears, Or (iii) Goalsā¦May Be
Inadequate Or Counterproductive.
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87. INSPIRE YOUR AUDIENCE
(3) Higher Level Of Beliefs Or Goals:
(i) Motivateā¦And (ii) Challenge Listeners To:
(a) Adopt Higher, Nobler Attitudes, Feelings, Values And Goals.
(b) Enjoy/Reap The Benefits, Of Doing So.
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88. CONNECTING WITH THE AUDIENCE
To Inspire Listeners, You Must Speak To A
(i) Desireā¦(ii) Needā¦Or (iii) Concernā¦
ā¦That They:
EITHER (a) ALREADY FEELā¦
OR (b) MAY NOT HAVE YET RECOGNIZED.
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89. CONNECTING WITH THE AUDIENCE
5 LEVELS OF HUMAN NEEDS:
Psychologist Abraham Masloweās āHierarchy Of Needsā
Identifies 5 Levels Of Human Needs:
Level 1: Physiological Needs.
Level 2: Safety (And Security) Needs.
Level 3: Belongingness And Love.
Level 4: (Self) Esteem.
Level 5: Self-Actualization.
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91. CONNECTING WITH THE AUDIENCE
Level 3: Belongingness And Love.
(a) Acceptance And Approval. (b) Affection. (iii) Part Of A Group.
Level 4: (Self) Esteem.
(a) Self-Esteem. (b) Self-Respect. (c) Self-Confidence.
(d) Achievement. (e) Reputation. (f) Prestige. (g) Recognition.
(h) Status. (i) Competence. (j) Independence.
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92. CONNECTING WITH THE AUDIENCE
Level 5: Self-Actualization.
(a) Realization Of Potential. (b) Self-Fulfilment.
If You:
(i) Tap Into These Needsā¦Andā¦
(ii) Build Onto These Needs In Your Speech,
You Will Be Able To INSPIRE Your Audience.
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93. CRAFTING AN INSPIRATIONAL SPEECH
ESSENTIAL: Thorough Understanding Of:
(i) Occasionā¦And (ii) Listeners (Audience):
(a) What Is The Purpose Of Your Talk?
(b)What Message Do You Want To Convey?
(c) What Is UNIQUE About Them?
(d) What Are The Listenersā Backgrounds?
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94. CRAFTING AN INSPIRATIONAL SPEECH
(e) What NEEDS Do They Have?
(f) What Are They THINKING?
(g) What Do They WANT To Hear?
Using Such Information, You Can:
(i) Better Address Their Needs And Concernsā¦Andā¦
(ii) Develop A Plan to INSPIRE Them.
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95. CRAFTING AN INSPIRATIONAL SPEECH
Example: You Are A Corporate Executive, And Your Company
Is Undergoing A Major Reorganization. You Want Your Presentation
To INSPIRE Employees, To Embrace The Changes, And Help
The Company Become Even Better Than Its Competitors.
(The Following Desires, Needs Or Concerns Would Probably Arise,
And Should Be Addressed FIRST): See Next.
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96. CRAFTING AN INSPIRATIONAL SPEECH
Level 2: Safety Needs
Employees Will Be Concerned About Their Jobs.
āWill I Have One?ā āHow Will It Change?ā āWhat about Pay?ā
Level 3: Belongingness And Love
They Will Be Concerned About Being Part Of A Team.
āWill I Fit In with A New Group Of People, And A New Work
Environment?ā āDoes The Company Like Me?ā
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97. CRAFTING AN INSPIRATIONAL SPEECH
Level 4: (Self) Esteem
They Will Be Concerned About Their Value To The Company.
āWill I Keep My Current Position, Or Be Demoted?ā
āAre My Skills Still Important?ā
Level 5: Self-Actualization
They Will Be Concerned About Their Personal Growth.
āWill There Be Opportunities For Promotion?ā
āWill I Be Able To Achieve My Goals?ā
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98. CRAFTING AN INSPIRATIONAL SPEECH
You Must FIRST Address These Concerns At Each Levelā¦
Before You Can INSPIRE These People To:
(i) Welcome The Changes Aheadā¦Andā¦
(ii) Strive To Perform To The Best Of Their Abilities.
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99. CRAFTING AN INSPIRATIONAL SPEECH
Why? An Employee Will Have Difficulty Embracing A Noble Cause,
Like Helping The Company To Become More Productiveā¦
If He Is WORRYING About Losing His Job In The Process.
You Want To ASSURE Employees FIRST, That Their Jobs Are
Secureā¦That They Are Valued As A Team And Individuallyā¦
And That The Company Recognizes Their Many Contributionsā¦
And Wants Them To Achieve Their Potential.
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100. CRAFTING AN INSPIRATIONAL SPEECH
Once, Your Listeners REALIZE That You:
(i) Understand Their Concernsā¦Andā¦
(ii) Recognize Their Accomplishmentsā¦
ā¦Then, They Will Be MORE RECEPTIVE To Your Message.
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101. CHANGING THE STATUS QUO
(1) Connect With The Audience.
(2) Explain Why Need For Change:
(A) Why And How Changes Will Be Occurringā¦ORā¦
(B) Why Listenersā Current Attitudes, Feelings, Values, Goals,
Desires, Concerns, Hopes And Fearsā¦May Be Inadequate
Or Counterproductive.
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102. CHANGING THE STATUS QUO
Example 1: āCommencement Speechā
You Could DISCUSS:
(i) How Students Are Leaving The Security Of Their
Schoolā¦Friendsā¦And Familiesā¦To Enter University Life
OR The Business World.
(ii) The Ways In Which Their Lives Will Changeā¦Andā¦
(iii) The Challenges They Will Encounter.
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103. CHANGING THE STATUS QUO
Example 2: āInspirational Speech At A Political Rallyā
You Could DISCUSS:
(i) How And Why The Current Political Leadership Came Into Power.
(ii) Their Mistakes.
(iii) How These Mistakes Have Affected The Community
And Your Listeners.
(iv) And, How Listenersā Complacency Will Allow
MORE Mistakes To Happen.
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104. INSPIRE THEM: THE LAST PORTION
The Last Portion Of An Inspirational Speech
Is Devoted To:
(i) The Need For Change.
(ii) What Listeners Can Do, to Bring About This Changeā¦Andā¦
(iii) The Benefits This Change Will Bring For Everyone.
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105. INSPIRE THEM: THE LAST PORTION
(A) You (i) Motivateā¦And (ii) Challengeā¦Listeners:
To Adopt Higher, Nobler Attitudes, Feelings, Values, Goals, Hopes,
Desires, Behaviors.
(B) Elaborate On The Advantages That Change/s Will Bring
To The Listeners.
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106. INSPIRE THEM: THE LAST PORTION
NOTE: IN SOME SITUATIONS, YOU MAY WANT TO MENTION:
(C) The Struggles That Will Be Encountered In The Process.
(D) What Will Happen To Those Who Donāt Cooperateā¦
OR, Who Try To Prevent The Change From Happening.
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107. INSPIRE THEM: THE LAST PORTION
Example: āPurpose: Motivate Sales Team To Achieve New Goals.ā
(i) You Could:
(a) Explain Why The New Goals Are Necessaryā¦Andā¦
(b) Introduce The New Sales Plan.
(ii) Spell Out: What Listeners CAN DO, To Bring About This Change.
(iii) Then, You Could Explain: āThe Advantages Of This New Sales
Plan/Changeā That Will Bring For Everyone.
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108. INSPIRE THEM: THE LAST PORTION
(A) āAppeal To Their Pride And Professionalism, Toward Their Work
and Toward The Company.ā
(B) Elaborate On The Advantages That Change/s Will Bring To Your
Listeners.
IN SOME SITUATIONS, YOU MAY WANT TO MENTION: See Next.
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109. INSPIRE THEM: THE LAST PORTION
(C) The Struggles That Will be Encountered In The Process.
(D) Point Out: Those Who DO NOT Help The Company Move Forward
Will Not Have A Place In The Organizationā¦But Those Who DO
ā¦Will Have New Opportunitiesā¦And Will Experience The Excitement
Of Being Part Of A Winning Team.
Then, Reenergize Their Enthusiasm And Commitment To The
Company, And To The Sales Goal.
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110. HOW YOU SAY IT: DELIVERY
You Can Add Drama And Impact To Your Speechā¦
If You:
(A) Use Throughout Your Speech: (i) Human Interest Stories.
(ii) Anecdotes. (iii) Quotesā¦About (a) Overcoming Adversityā¦Andā¦
(b) Achieving Success.
They (i) Attract The Audienceās Interestā¦Andā¦
(ii) Add Meaning To Your Message.
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111. HOW YOU SAY IT: DELIVERY
(B) Use Language That: (i) Unites Listenersā¦Andā¦
(ii) Establishes A Bond, Between You And Them.
Such As āYouā And āWeā.
(C) Use Vivid Words That Allow Listeners To Visualize
All Of The Good Things That Will Happenā¦If They Do,
What You Say, That Needs To Be Done.
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112. HOW YOU SAY IT: DELIVERY
(D) Use Positive Words, NOT CRITICISM,
To Stir Them To ACTION.
(E) Use Action Verbs, To Convey Power.
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113. HOW YOU SAY IT: DELIVERY
NOTE: The Inspirational Speech, More Than Any Other Speech,
Depends On The Quality And Style Of Your Delivery.
(i) Your Presentation Should Be:
(a) Direct And Urgentā¦
(b) Showing That You Really Care About How Your Listeners
React/Respond.
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114. HOW YOU SAY IT: DELIVERY
(ii) You Must Prove To Listeners, That:
(a) You Are SINCEREā¦Andā¦
(b) You BELIEVE In Your Message.
(iii) Be Confident And Forcefulā¦
And, Show:
(a) Enthusiasm, Andā¦
(b) Vitality.
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115. HOW YOU SAY IT: DELIVERY
(iv) Body Language:
(a) Use Body Languageā¦
To Demonstrate Your CONVICTION.
(b) Your Body Gesturesā¦
Should Convey ENERGY AND POWER.
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116. HOW YOU SAY IT: DELIVERY
(v) CONCLUSION: Your Conclusion Should Be:
(A) EMOTIONALLY POWERFULā¦And (B) DYNAMIC.
(a) It Should CHALLENGE Listeners, Or DEMAND
That They COMMIT To Your Cause.
(b) And, The Conclusion Should DRAMATIZE THE BENEFITS
Of Doing So. (WIIFM?)
(c) Finish With A MEMORABLE Final Statement.
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117. YOUR ASSIGNMENT: CC PROJECT 10
CC Project 10 Emphasizes āSpeaking To Inspireā.
You Are To:
(I) Select An Occasion, For Which An Inspirational Speech Would Be
(i) Necessaryā¦OR (ii) Appropriate.
(1) It Could Be Something Suitable For Your Club Members.
Such As A Speech About The Importance Of āDoing Your Bestā,
When Preparing For Meeting Assignments.
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118. YOUR ASSIGNMENT: CC PROJECT 10
(2) Or, Your Talk Could Be For An Imaginary Occasion.
Such As (a) A Team Pep Talk. OR (b) A Commencement Address.
NOTE: If You Plan To Present To A Hypothetical Special Occasion,
Tell The TME, So That It Could Be Announced To The Audience.
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119. YOUR ASSIGNMENT: CC PROJECT 10
(II) (i) Appeal To Noble Motivesā¦Andā¦
(ii) Challenge The Audienceā¦
To Achieve A Higher Level Of (a) Beliefsā¦OR (b) Achievement.
(III) (i) Appeal To The Audienceās (a) Needsā¦And (b) Emotions.
(ii) Add Drama And Impact, With:
(a) Human Interest Stories.
(b) Anecdotes. Andā¦
(c) Quotes.
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120. YOUR ASSIGNMENT: CC PROJECT 10
Note: Avoid Using Notes, Since They May Cause The Audience To
Doubt Your (i) Knowledge. (ii) Reputation. (iii) Sincerity. (iv) Conviction.
Extra Note (A):
Your Speech Also Should Include What You Have Learned In Previous
Projects 1-9, About: (i) Purpose. (ii) Organization. (iii) Word Usage.
(iv) Body Language. (v) Vocal Variety. (vi) Research.
(vii) Visual Aids (If Appropriate). And (viii) Persuasive Techniques.
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121. YOUR ASSIGNMENT: CC PROJECT 10
Extra Note (B):
(i) Incorporate Appropriate Suggestions From The Evaluations,
You Received In Previous Speeches.
(ii) As You Prepare Your Speech, Thoroughly Research Your Subject.
(iii) Review The Speakerās Checklist In Project 1, As You Prepare
Your Speech.
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122. PART III: SCRIPTING GUIDE
CC PROJECT 9
āPERSUADE WITH POWERā
CC PROJECT 10
āINSPIRE YOUR AUDIENCEā
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126. APPENDIX II
Please Refer To Document:
Scripting Guide:
Toastmasters International
Competent Communicator Project 10:
āInspire Your Audienceā
126
127. āWE WERE
ALL BORN PRINCES
AND PRINCESSES.
THEN THE CIVILISING PROCESS TURNS
US INTO FROGS.ā ERIC BERNE
127