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Michael V. Marinello (@mvmarinello)
Head of Global Communications, Innovation, Technology, Design, and Brand Integration
B...
– Mike Bloomberg
What does that mean for us?
If we can’t put a value on what
we are doing, we can’t prove
the value of what we are
doing…
“It is impossible to escape the
impression that people commonly
use false standards of
measurement...”
- Sigmund Freud
– Cindy Crawford
“Even I don’t wake up looking like
Cindy Crawford…”
“Does anyone have any questions
for my answers?”
– He...
– Yogi Berra
Still…
To provide real business value, it is
important to articulate what your are
measuring, and why…
In order to show true business value for
the communications work my team is
doing we signed up to be measured in
three are...
How we will track progress: move to green
PERFORMANCE
Q7: Below is a list of statements that could describe a technology c...
The Big Problem Is Medium Data
This is a guest post by Matt Hunt, who leads open source projects for
Bloomberg LP R&D.
“Bi...
“In God we trust. Everyone else
bring data.”
– Mike Bloomberg
Goal: Raise visibility with a
broader audience about the
Bloomberg Terminal
Purpose: Showcase our
technology to a
broader/...
Premier party with
Olivia Munn!!
Name check in Episode 1
 A Success Story…
January 2014
Identified business needs
•Enhance reputation
•Increase recruiting outcomes
•Stem negative...
 What we do matters but it is on us to explain
and qualify AND quantify how much it matters…
 This will allow us to do t...
M. Marinello SXSW 2015 v1
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M. Marinello SXSW 2015 v1

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M. Marinello SXSW 2015 v1

  1. 1. Michael V. Marinello (@mvmarinello) Head of Global Communications, Innovation, Technology, Design, and Brand Integration Bloomberg (@Bloomberg & @BloombergLabs)
  2. 2. – Mike Bloomberg
  3. 3. What does that mean for us? If we can’t put a value on what we are doing, we can’t prove the value of what we are doing…
  4. 4. “It is impossible to escape the impression that people commonly use false standards of measurement...” - Sigmund Freud
  5. 5. – Cindy Crawford “Even I don’t wake up looking like Cindy Crawford…” “Does anyone have any questions for my answers?” – Henry Kissinger
  6. 6. – Yogi Berra Still…
  7. 7. To provide real business value, it is important to articulate what your are measuring, and why…
  8. 8. In order to show true business value for the communications work my team is doing we signed up to be measured in three areas: Reputation, Recruitment and Retention So how does that work?
  9. 9. How we will track progress: move to green PERFORMANCE Q7: Below is a list of statements that could describe a technology company. Please indicate how important it would be for a technology company to deliver on each statement in order to have a positive image. (TOP 2 BOX) Q22: Thinking about what you know about Bloomberg, how well does each of the following statements describe Bloomberg? Please use a scale of 1 – 9 where 1 means “does not describe at all” and 9 means “describes perfectly.” (TOP 2 BOX) IMPORTANCE
  10. 10. The Big Problem Is Medium Data This is a guest post by Matt Hunt, who leads open source projects for Bloomberg LP R&D. “Big Data” systems continue to attract substantial funding, attention, and excitement. As with many new technologies, they are neither a panacea, nor even a good fit for many common uses. Yet they also hold great promise. The question is, can systems originally designed to serve hundreds of millions of requests for something like web pages also work for requests that are computationally expensive and have tight tolerances?... Goal: Raise visibility and awareness with the Hadoop community Purpose: Showcase our work with Hadoop Objective: Reputation and Recruitment Results: Reached a highly influential audience in this space (+100,000 uniques per month); piece was shared with high level recruits Sometimes you just have to show up… …but you still have to know why
  11. 11. “In God we trust. Everyone else bring data.” – Mike Bloomberg
  12. 12. Goal: Raise visibility with a broader audience about the Bloomberg Terminal Purpose: Showcase our technology to a broader/general audience Objective: Reputation HBO’s “The Newsroom” Has A New Star: A Bloomberg Terminal Results: Converted a $25,000 spend into the equivalent of a $536,372 media buy Reached: 9.4 million people, 5.4 million were our targeted demographic
  13. 13. Premier party with Olivia Munn!! Name check in Episode 1
  14. 14.  A Success Story… January 2014 Identified business needs •Enhance reputation •Increase recruiting outcomes •Stem negative attrition February 2014 Partnered with Brand, Marketing and CTO/R&D •Conducted base-line qualitative research to assess attrition/recruiting issues •Conducted PULSE poll (employee survey) to understand retention and career related issues •Conducted first ever internal audit of internal communications channels and their uses March 2014 Developed strategic plan •Deployed communications resources to address identified retention and career issues •Created new channels (blog/NLERTS) to communicate with and to R&D/CTO office •Participated in external events (conferences) & media opportunities highlight our commitment to the organization and our people October 2014 Measured outputs •Implemented benchmarking research •Cut negative attrition rates •Exceeded recruitment numbers Initial corporate investment: $0 Secured investment from business Fully funded by the business
  15. 15.  What we do matters but it is on us to explain and qualify AND quantify how much it matters…  This will allow us to do the things we need to do to provide true business value…  It also allows us to have some fun doing it… My take away for you today is:

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