Platos Founder & CEO: Raj Jain

1. Platos
A DIGITIZED CAFETERIA REVOLUTION

2. Organise institutional catering through technology.
Introduction

3. PROBLEM
Unorganized
Biggest Players - 10% of the market
Largely with small unorganised players
No concrete marketplace for caterers in India
No concrete marketplace for caterers in India

4. HOW IT CURRENTLY WORKS
(WITHOUT PLATOS)
Step 1:
Client reaches out to all nearby caterers.
Step 2:
Find and Interview Caterers.
Step 3:
Visits their kitchens and does food trials.
Step 4:
Evaluates cleanliness, taste and quality.
Step 5:
Gives Menu expectations.
Step 6:
Negotiates rates then starts.
Only to find out the food partner is outsourcing it to someone else after a month.

5. WHAT WE DO?
A suite of applications connecting all customers,
food partners, and cafe managers for a truly smart
cafeteria experience
Customers save valuable time bypassing queues
by ordering food online and providing frictionless
feedback
Foods partners save on operating costs from the
removal of cashiers, improved inventory
management and reduced cash pilferages
Cafeteria managers have a one-stop solution for
food partner discovery, cafeteria design &
management, along with a real-time dashboard
Customer
Food Partner
Cafeteria
Manager
Platos

6. OUR PROGRESS
Since May 2022, Platos is
Across 8 major
cities in India
A team of 30
people
Transforming 40
cafeterias
Signed up with 25 clients
with zero client attrition
with a team of 35 people
Over 45,000 users place
more than 200,000 orders
with an Annual GMV Run
Rate of 18 cr
30

7. OUR INSIGHT
Accessible mobile data.
No-cost payment transfer
options (UPI)
Increased smartphone
penetration
have paved the way for the
SaaS approach to digitising
cafeterias.
There is no marketplace to
judge caterers on past
performance fuelling the
unorganised industry
Gap between B2C and B2B
catering is blurring,
companies are open to new
ideas that deliver a better
experience for their
employees.
There is no marketplace to

8. MARKET SIZE
Institutional Cafeteria Market Size in India
Yearly Order
Volume in India
$2
billion
~
Yearly Order
Volume World Wide
$200
billion
~
50L
Orders
Daily

9. Platos
OUR SERVICES
SaaS
Cafetaria Digitizing
SaaS + Management
Cafetaria Digitizing
Food Services
Service Staffing
Kitchen and Cafeteria Compliance
Logistics
Logistics

10. OUR CLIENTS

11. REVENUE GRAPH
0L
20L
40L
60L
80L
100L
120L
Jun
2022
Jul
2022
Aug
2022
Sep
2022
Oct
2022
Nov
2022
Dec
2022
Jan
2023
Feb
2023
Mar
2023
Apr
2023
May
2023
Jun
2023
Jul
2023
Aug
2023
Sep
2023
Oct
2023
Nov
2023
Dec
2023
Jan
2024
Feb
2024
Mar
2024
Apr
2024
May
2024
Jun
2024
Jul
2024
Apr
2024
Aug
2024
Sep
2024
Oct
2024
Nov
2024
1L 1.1L 2L
3.5L 3.5L
4L 4.5L
5.5L
6L 6L
7L
10.5L
11.25L
12L
15L
16L
18L
19.8L
23.3L
26.7L
30.2L
40L
47.1L
54.3L
61.3L
70.2L
79.1L
70.2L
97.4L
110.5L

12. Founders
MEET THE
ARJUN K S
CEO, Platos
NYU - LSE
RAJ JAIN
COO, Platos
Anna University, Genesys
Both founders also work as part of the technical team
OUR CORE
TEAM
Tech Advisor :
Ravi Kumar
CTO, FarmGen
Industry Advisor:
Subramanian Ramamurthy
CEO, Tina Foods
30+ Years of Industry Exp

13. INVEST IN PLATOS
Our Aim: Aggressively expand our client base in all
major cities across India while streamlining all aspects
of cafeteria operations through IoT and Computer
Vision to reduce human dependency.
Our Ask
`6 Crore
Admin
5%
Product
35%
BD
60%

14. Platos
APPENDIX

15. REVENUE GROWTH
Platos' revenue is growing
over 15% MoM against
two distinct headwinds
Creating our initial base of early
adopters in each city as a proof of
concept.
Only 30% of the workforce has
returned to office

16. COMMERCIAL MODEL
SaaS
Platos’ Commission - 4 - 6%
Payment Gateway & Tech Charges - .6%
Other Operational Cost - 1%
Gross Margin ~ 65%
End to End Cafeterias
We upsell and do end-to-end management
on Cafeterias when warranted
Platos’ Commission ranges from 6 - 25%
Gross Margin ~ 30%

17. SELF FUNDED
Sales Team - 7 lakhs
Tech Team - 4 lakhs
Operation Team - 4 lakhs
MAJOR PLATOS EXPENSES
Burn Rate - 8 lakhs a month
We will reach CM3 breakeven before EoY
Platos Funding - Bootstrapped by founders
and their family members.
Platos Funding - Bootstrapped by founders

18. OUR COMPETITION Platos Hungerbox SmartQ
Cafeteria Management
SaaS
End to End with service and logistics
End to End with service and logistics

19. THANK YOU.