Biryani blues franchise nformation call 9315185354, 9555648810 Biryani Blues is offering their franchise with an investment of INR 30-50 lakhs, which includes the franchise fee, for an area of 700-800 sq. ft. The brand operates in FOCO model, which is franchise owned and company operated. This means that all you have to do is invest in the business and the company will take care of all the operations & management. The brand ensures a return on investment of 37% within the payback period of 1-2 years. Franchise Available for Amritsar Bangalore Bhopal Ahmedabad Bhubaneshwar Chandigarh Chennai Ambala Leh Ladakh Kodaikanal Aurangabad Agartala Belgaum Aizawl Dhubri Nellore Erode Ooty Kollam Kozhikode Rajahmundry Thrissur Malappuram Secunderabad Suryapet Ambikapur Bhilai Patratu Bikaner Cuttack Gandhinagar Jaisalmer Jamnagar Asansol Almora Baddi Daman Darjeeling Dehradun Tehri Varanasi Moradabad Panchkula Pahalgam Panipat Yamunagar Zirakpur Sonepat Goa Gurgaon Guwahati Hyderabad Indore Jaipur Kolkata Jammu Srinagar Ujjain Dibrugarh Dimapur Gangtok Jalgaon Kohima Rameshvaram Tirunelveli Tirupati Bijapur Ernakulam Gulbarga Kannur Karimnagar Bilaspur Bokaro Dhanbad Hoshangabad Jodhpur Paradip Pilani Puri Rajkot Dharamsala Durgapur Haldia Haldwani Haridwar Kharagpur Siliguri Rohtak Pathankot Saharanpur Kanatal Greater Noida Mathura Jhansi Meerut Karnal Kochi Lucknow Ludhiana Mangalore Mumbai Mysore Nagpur Solapur Coimbatore Kolhapur Madurai Salem Thanjavur Tiruchirappalli Guntur Tirupur Coonoor Warangal Ahmednagar Amalapuram Gwalior Hubli Jamshedpur Pachmarhi Raigarh Raipur Ranchi Rourkela Sambalpur Sasaram Somnath Surat Manali Mandi Mussoorie Nainital Patiala Pauri Solan Jalandhar Kurukshetra Manesar Hapur Kapurthala Hissar Kanpur Ghaziabad Agra New Delhi Noida Patna Pune Vadodara Visakhapatnam Amravati Imphal Hazaribagh Vellore Itanagar Shillong Nashik Kokrajhar Nagapattinam Vijayawada Villupuram Jabalpur Khammam Machilipatnam Satna Secunderabad Katni Chhindwara Deoghar Gaya Muzaffarpur Udaipur Vapi Ajmer/Pushkar Berhampur Bhagalpur Port Blair Puducherry Rishikesh Roorkee Shilvassa Shimla Aligarh Devprayag Mohali Gorakhpur Faridabad Bareilly Allahabad Bhatinda Bhiwadi Dhampur

1. INVEST IN NORTHINDIA’S LARGEST BIRYANI CHAIN
For Biryani Blues Franchise Information Call: 91 9315185354, 9555648810

2. MARKET OPPORTUNITY
BIRYANI as a category is the most online ordered category in India in 2020.
6
43
95
0
50
100
2017 2018 2019
BiryaniOrders on
delivered pla orms
300% CAGR
2.5
3.0
4.2
1.5
3.0
4.5
2019 2020 2021 2022
OrganizedQSR
20% CAGR
COVD Impact
Organized
QSR
Market
(USD
Bn)
3.6
2.9
6.1
7.3
8.6
2.5
4.0
5.5
7.0
8.5
2020 2021 2022 2023 2024 2025
OnlineFood Delivery
20%CAGR
COVID
Impact
Online
FoodDelivery
Market
(USD
Bn)
Biryani
Orders
perminute
Source :Online Food Delivery - JM Financial Report Aug 2020; Jubilant FoodworksAnnual Report 2018 and 2019; Swiggy StatEATis cs Report 2019,
Company es mates
STATISTICS – PAN INDIA
• Biryani is the most ordered dish in India for 4
years in a row ; con nues to lead the F&B space
even in the post-Covid environment.
• 4 out of 10 most ordered dishes on all pla orms
is a Biryanivariant.
• Biryani as a category outsells pizza inIndia; it’s a
“full, complete meal”.
Opportunity to build a pan-India brand in delivery-focusedBiryani

3. COMPANY OVERVIEW
Biryani Blues is the largestbiryani QSR brand inNorthIndia. 1
The brand is known for its authen c, freshly cooked biryani meals ; with taste and value for money being the core
of it’s offerings .
Growing rapidly– 12X revenue growth in the last 5 years (64% CAGR)
Experienced leadership team- The brand is backed by Carpe Diem Capital, led by Mr.Arvind Nair (Ex. CEO Domino’s
India)
Demonstratedprofitability at corporateEBITDA level in FY 2019; Payback period of around 2 years at store level 2
Biryani Blues’ omni-channel strategy helps create greater mindshare (vs. cloud only chains) while also enjoying be er sales
and margins (owing to lower need for marke ng spend)
Notes:
1 BiryaniQSR brand that has omnichannel presence and is deliveryfocused
2 Pay back period for relevant stores of delivery-focused and cloud kitchen formats, based on past performance and currentestimates
3 When food is ordered on its own platform i.e. Biryani Blues website or mobile app
FY 2020 : Net SalesINR541MN ;HealthySSSG of 25%forYTDQ3FY 2020 (excluding COVIDimpactedQ4-FY2020)
Hub & spoke model with significantly standardized guidelines and refined SOPs makes the opportunity very scalable with
strong home delivery infrastructure - 40 minutes deliveryor Cashback3

4. ABOUTTHEBRAND
In Delhi NCR, Biryani Blues clocks 20%-30% higher revenues than its nearest compe tor on leadingfood aggregator pla orms. And with
only 1/5th of a cloud-kitchen’s total marke ng spend – driven by high brand recall due to omni-channel presence.
1 With physical as well as online presence; 2 includes biryani-combo meals 3 On proprietarydelivery channels
4. Source:GoogleTrends (Delhi NCR);5 As at 30th Apr2020;
Amongst the top-ratedbrands
on major foodordering
pla orms- a testament
to highquality
of food andservice
Brand promise of 40 min
delivery or 100%cashback
33 ac ve restaurants within Delhi-
NCR
Core Product (Biryani) Sales -
80%
Repeat Customers : 60%
125,000+ orders per month
Most searched biryani chain
brand onGoogle
• Founded in March 2013, Biryani Blues is the largest omni-channel Biryani chain in North India, with its presence at key loca ons in
Delhi- NCR, Jaipur & Chandigarh; along with a significant online reach via leading food aggregators and its own online pla orms
(website & app).
• Biryani Blues con nues to have a strong focus to capture delivery market and mindshare. The brand has its loca ons strategically
present at corporate parks, residen al areas , travel hubs and high street – within a close proximity to our target customer.

5. INVESTED AND PERSEVERED ATBACK END
▪ Predic ve analy cs enabling cooking in batches
▪ Leaned on marke ng analy cs and research to develop Biryani Solo
offerings, star ng @ INR 99/-
▪ Kitchen opera ons designed to increase throughput, enabling the
shortest possible dispatch melines
▪ Supply chain designed to minimize inventory stocking and
maintaining op mal food quality
▪ Tech-enabled cooking, even though maintaining the most authen c flavor
▪ De-skills the process at the outlet, reducing manpower cost.
▪ Standardizes por oning with even mix of masala and pieces
▪ Reduces food wastage
▪ Enables the opera ons at an industrialscale
▪ ERP enabling streamlining the commissary opera ons with front- end
formats, reducing lead mes and preserving process integrity
▪ Amongst the earliest to adopt contactless opera ons
DELIVERING CUSTOMER DELIGHT at FRONTEND
▪ Freshly-cooked-biryanis delivered
▪ मेरे CHOICE की िबयानी ORDER करो. Customers love
Biryani Solos. Anorder
▪ with the exact topping they love (no more
sharing froma communal biryani handi)
▪ at ‘value for money’ pricing
▪ available at (almost) all places of theirliking
▪ Delivery promise: 40 min orfree
▪ 70%+ orders delivered < 30 min
▪ Targe ng to launch 30 min or free
▪ Biryani Blues’ delicious standardized dum-biryani flavor
cons tutes a high mindshare of commanding customers
▪ Customers trust Biryani Blues to deliver safeand hygienic
food
TECH ADOPTION ; PRODUCT & PROCESS

6. 6
Multiple Store Formats
Full Service Outlet – Connaught Place, New Delhi Express Outlet – Malviya Nagar, Delhi
Food Court Outlet – Aerocity, Gurugram
IGI Airport Outlet Terminal 3, Delhi Dark/ Cloud Kitchen Outlet – Sec 33 Gurugram
Source : Company

7. Operates on an efficient Central Kitchen-based Hub & Spoke Model
Robust Backend Process with processing at Centralized Kitchen ll last mile delivery at consumers door steps
7,500 sq Central
Kitchen – where
base mixes are
processed and
shipped to all
stores
Pre-mixes sent to
store in measure-
able forms with
robust delivery
infra
Last mile
processing at the
stores – i.e. fresh
food is prepared
based on
predic on models
The guidelines & SOPs are set at store and central level (eg. recipe, por oning, measures, etc.)
Strong internal control is in place, op mizing food costs and minimizing pilferage.
Well defined IT/MIS systems to track KPIs and facilitate decision making
Centralized Kitchen reduces dependency on skilled labour at each store
Training system is in place ensuring quality service & standard delivery
Wastage is reduced by restricted cooking of certain menu items a er a cut off me. Wastage is
0.5% which is very less as compared to the Industry standards of 1.2%
Currently serving highest number of orders as compared to its compe tors in the market with no
fall off. Assures delivery guarantee within 40 minutes or full cash back on its home app
Source : Company

8. Indian Restaurant Awards: FourConsecu veYears Foodie People’sChoice
The Delhi CityIcon
Times Food Awards: FiveConsecu veYears Big F Awards: Three Consecu veYears
2018 2017
2020
AWARDS & RECOGNITIONS
2019 2016
2019 2018 2017 2016 2019 2019
2019 2018 2017 2015

9. ● Educa on:
● MBA - NM Ins tute of Management
Studies, Mumbai
● B.Com from Nizam College, Hyderabad
APARNA ANDREWS
Co-Founder
COO & Director
Specializa on:
• Business opera ons,
• Procurement & HR
RAYMOND ANDREWS
Founder
Managing Director
Specializa on:
• Strategy Implementa on
• Client Servicing &
• BusinessDevelopment
● Experience: 15+ Years of extensive corporate career
experience having served organisa ons like Max New
York Life Insurance, Bhar Airtel and Onida.
● Education:
● MBA –Symbiosis, Pune
● B.Com- Osmania University, Hyderabad
● Experience: Over 15 years of enriching
experience with Ci Financial Consumer
Finance and General Electric (GE) Money,
India
Robust and strong management team backing the promoters with decades of combined relevantexperience
Private and Confiden al 14
THE TEAM : MEET THE PROMOTERS

10. BUSINESS ASSOCIATION COMMERCIALS : FICO FORMAT
Business Associate Model
- Commercial
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
REVENUE ESTIMATES p.m. in lacs 12.50 13.52 14.62 15.81 17.10
Sales 1,50,00,000 1,62,22,500 1,75,44,634 1,89,74,521 2,05,20,945
Revenue as % of Net Revenue@7% 10,50,000 11,35,575 12,28,124 13,28,216 14,36,466
Minimum Guarantee om Total Principal of 12% 8,50,000 9,00,000 9,50,000 9,75,000 10,50,000
Earnings (Rev. Share or MG) 10,50,000 11,35,575 12,28,124 13,28,216 14,36,466
EBIDTA (Operating Profit)
10,50,000 11,35,575 12,28,124 13,28,216 14,36,466
Project Cost 34,00,000
Cumulative ROI (%) 31% 64% 100% 139% 182%
Payback Period in Years 2.99
IRR % 22.4%

11. Type of Equipment / Furniture Total Cost
Total Civil & Fixture Cost 32.42
Equipment Cost 17.17
Franchise Association Fee 10.00
Total Cost (in Rs.) 59.59
Type of Equipment / Furniture Total Cost
Total Civil & Fixture Cost 15.87
Equipment Cost 14.62
Franchise Association Fee 3.5
Total Cost (in Rs.) 34.0
BUSINESS ASSOCIATION INVESTMENT UTILISATION
FICO- Express (750 Sq ) FOFO- CDR (1000 Sq )

12. Business Associate Model
- Commercial for FOFO
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
EBIDTA (Operating Profit) 17,72,000 20,88,000 24,27,000 23,94,000 27,83,000
Project Cost 59,59,750
ROI (%) 30% 35% 41% 40% 47%
Cumulative ROI (%) 30% 65% 105% 146% 192%
Payback Period in Years 2.87
IRR on Investment 24.5%
BUSINESS ASSOCIATION COMMERCIALS: FOFO FORMAT

13. THANK YOU

14. For Biryani Blues
Franchise Information Call:
91 9315185354, 9555648810