Catalyca Senior Director, Sales: Shaik Farookh

1. Catalyca
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TCat – Simplifying Business Travel

2. TCat: Disrupting the traditional travel agency model
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WHAT
Platform & Service
to manage full
lifecycle of
travel program
WHY
Reduce travel costs
Ensure traveller safety
& convenience
HOW
Unique, Industry
First “Marketplace”
WHO
Small & Mid-Market
(66% of market)

3. Buyer priorities are shifting
TOP
PRIORITY
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Sources: GBTA, Mckinsey, Skift
EMERGING
PRIORITIES
Cost efficiency
Traveller health,
safety & convenience
Trip planning &
disruption management

4. Corporates lose an estimated 20% on sourcing inefficiency
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Improve cost efficiency through procurement from multiple providers –> Marketplace (like Amazon)
Source: Catalyca Market Study
Top 3 flight
providers offered
best price only of the time
36%
Instances of price
disparity amongst
travel providers
95%
Instances of better
price offered by
Aggregators
4x
10-20%
Price saving potential of
sourcing from a broader
travel provider base
Online providers’
hotel prices above
market average of the time
59%
15-30%
Based on market research done by Catalyca among Online Travel
agencies, Traditional agencies and Aggregators…

5. Ensure traveller safety, security & well being
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Assess risks, advice and assist employees across all phases of the trip –> Duty of care
Is it OK to travel
to Amsterdam
next week?
Is the area where
I am staying safe?
Who are travelling
today? Do we see
any risks?
Is my flight on
time? Lounge
availability?
Safest transfer
option from the
Airport late in the
night?
Strikes
Terrorism
Natural disasters
Disease outbreak
Medical emergency
Theft
Loss of travel docs

6. Manage trip planning & disruption scenarios
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Access to quick, real-time and context specific assistance –> Access to Expertise
INCREASED
UNCERTAINTY
- Shorter booking cycles
- Ad hoc flight cancellations
- Border regulation changes
REDUCED
STAFF
- To manage travel
/ admin functions
Do I need a
transit visa?
Need to re-route
my return trip
Is the connection
time sufficient?
Is vaccination
certificate
needed?
Missed
connecting
flight. Options?
Flight cancelled
on short notice,
Options?

7. Solution: A platform-based service addressing business travel
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SaaS Platform based Managed Service
automate processes across all trip phases
Marketplace –
aggregates, curates & delivers
right content at the best price
Duty of Care –
integrates risk management
across all phases of the trip
Traveller Support –
delivers omni-channel
expert assistance

8. Product: “TCat” – delivering upto 20% cost savings
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Plan & Book
Digitization
Duty-of-Care
Risk Management & safety
Travel Marketplace
Cost efficiency
In-trip tools & feedback
Convenience
Configurable Workflows
Digitization
Policy management
Cost efficiency
Trip Monitoring
Access to expertise
Disruption assistance
Access to expertise
Expense management
Convenience
The Travel Catalyst
Reports and Analytics
Cost efficiency

9. Attribute
Traditional
Travel Agents
OTAs
Tech based
Providers
Catalyca
Digitisation of all trip phases
Cost Efficiency
Expert Assistance
Duty of Care
Traveller Convenience
Catalyca is well positioned to stand differentiated
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Among competition, new-gen technology-based providers, albeit few in number,
are better equipped in changed world.
Low Medium High

10. Traditional TAs are not equipped to address new “normal”
Digitally weak –
to meet emerging automation needs
Weakened expert assistance –
due to staff layoffs
Lack duty of care tools –
to support traveller safety needs
‒ 60% of India market
‒ Operate in offline mode
‒ Mostly serve SMEs
‒ Focus only on booking services
‒ Several shut / down-sized
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Sources: GBTA, KPMG, Market analysis
Enormous opportunity for TCat to disrupt Traditional Travel Agencies

11. Current Status & Way Forward
Customer Engagement
• Customers: 70
• Focussed on Kerala, Chennai
and Bengaluru markets
• Recently entered into Mumbai
and Hyderabad markets
• Sales driven approach to
market followed
Marketplace Coverage
• Flight & Hotel vendors
(70K+ routes & 750K+ hotels)
• Multiple Car, Insurance, VISA,
and Duty of care providers
• Supports both offline and
online vendors (system
integration)
Product
• Self-service and Assisted
service models supported
• Online travel policy compliance,
dynamic workflows and Report
& Analytics supported
• Employee travel tracking and
travel calendar for planning
supported
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Immediate Imperatives
• Aggressively rollout new supply partner integrations to enhance the “marketplace” proposition
• Complete the new prototypes in Roadmap to expand value proposition towards user experience
• Establish as a “vendor of consequence” in Mumbai and Hyderabad markets
• Provide easy options and incentives to prospects to evaluate TCat and services as part of sales engagement

12. Long Term Plan
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 Establish as the New Gen Technology provider of Business Travel
among mid-sized companies based in India
 Expand into SME business travel market in India
 Launch Bleisure products for corporate travellers
 Expand into to MICE packages
 Expand into international markets – Focus into Far East and Middle
East countries where corporates are serviced by traditional travel
agencies

13. Strong domain-centric Team | Depth & balanced diversity
• PGPX IIM-A, B.Tech
(CU)
• IBS Software
• CA (ICAI), CIB (ICFAI)
• Deloitte, EY, KPMG,
IBS Software
• PGCSL (XLRI), B.Tech
(CUSAT)
• Ivega Corp, IBS Software
Rajesh Sarma Sidharth Kailas Dilip Varma Anil Natarajan Sarath Shyam
• B.Tech (KU)
• IBS Software, Envestnet
• B.Tech (KU), M.Tech
(BITS Pilani)
• IBS Software, Infosys
Leadership roles in one of the earliest scaled SaaS
business from India (IBS Software)
Strong Vertical SaaS experience and
knowledge of travel distribution
Architected & built airline loyalty platform that is in
use by 8 of top 20 airline loyalty programs
Built and scaled airline reservations &
e-commerce product business
Helped a startup build & scale an on-demand digital
staffing marketplace in US & EU
Architected & built a travel commerce platform for
Tier 2 & 3 luxury travel providers
Experience in corporate strategy, M&A,
commercial & financial management
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14. Catalyca
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Thank You