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GREAT 
CUSTOMER 
SERVICE 
STARTS AT THE TOP
Brad 
Do m i t r o v i c h 
Candace 
Ah l f i n g e r
How do we 
make our schools 
CUSTOMER SERVICE SCHOOLS?
It’s a tough job ... 
but somebody has to do it!
What is 
Customer 
Service?
Customer service is a 
series of activities designed 
to enhance the level 
of customer satisfaction.
Customer service is 
the feeling that a product 
or service has met the 
customer’s expectations.
Customer service is 
the connection you make 
with all your customers.
Who Needs to use 
Customer Service? 
Administrators 
Board Members 
Teachers 
Paraprofessionals 
Child Nutrition 
Custodians 
Transportation 
and more ...
Who are 
YOUR customers?
Students Parents 
Taxpayers Business 
Employees 
Leaders 
Media
The Fundamental Needs 
of a Customer
To feel welcomed.
To be understood.
To obtain assistance.
To feel valued.
To retain dignity.
Steps to Creating Your 
Customer Service Plan
Determine what 
your customers want.
Train all employees 
at every level in the district.
Create a culture 
of customer service.
Communicate customer service 
standards and expectations.
Model excellent 
customer service.
Empower employees to 
resolve customer service issues.
Provide consistent service 
to all customers.
Recognize outstanding 
customer service leaders.
Great Customer Service 
is all about 
Great Communication
Greet your customers.
Make your customers 
feel important.
Listen.
Invite customers back.
Thank customers for coming 
and providing feedback.
Some Closing Thoughts 
on Customer Service
Listen more than you speak.
Show genuine interest 
in everyone you meet.
Words like “Please”, “Sorry”, and 
“Thank you” should be a part 
of everyone’s vocabulary.
The best way to ensure your school 
treats customers graciously is to set 
a good example yourself.
Treat others today the way 
that you want to be treated.
What makes 
customer 
service so 
special?
Candace Ahlfinger 
calfinger@gmail.com 
Brad Domitrovich 
brad@domitrovich.com
GREAT 
CUSTOMER 
SERVICE 
STARTS AT THE TOP

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