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Are we thinking multi-screen?

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Are we thinking multi-screen?

  1. 1. Strategies for the near future<br />Are we thinking Multi-Screen?<br />
  2. 2. We see an ecosystem of screens around us today with more and more of us interacting…<br />
  3. 3. It is not enough to design digital products and services…<br />
  4. 4. …We also have to think about their connections. We need to design systems.<br />
  5. 5. People are shifting from device to device and expect products and services to move with them.<br />
  6. 6. They expect the most appropriate support and a delightful experience in whatever they do.<br />
  7. 7. 6 patterns that should help understand and define strategies for the multi-screen world.<br />Coherence<br />Synchronization<br />Screen sharing<br />Device shifting<br />Complementarity<br />Simultaneity<br />
  8. 8. A digital product or service looks and works coherently across devices. Features are optimized for specific device characteristics and usage scenarios.<br />COHERENCE<br />
  9. 9. Evernote, a digital notebook, is available on numerous platforms and devices. The smartphone apps are optimized for photo and audio input and notes are location tagged.<br />www.evernote.com<br />COHERENCE<br />
  10. 10. Devices are always in sync.<br />SYNCHRONIZATION<br />
  11. 11. If you start reading an ebook on your smartphone, your tablet will know your reading position. Your bookmarks and notes are always up to date on every device.<br />www.amazon.com/kindle<br />SYNCHRONIZATION<br />
  12. 12. Multiple screens are sharing a single source.<br />SCREEN SHARING<br />
  13. 13. "Junkyard Jumbotron" lets you combine random devices into one large virtual display. The research project explores how sharing our screens affects social interaction.<br />http://jumbotron.media.mit.edu<br />SCREEN SHARING<br />
  14. 14. Users actively shift content from one device to another.<br />DEVICE SHIFTING<br />
  15. 15. With Apple's Airplay technology, a video can be shifted from an iPhone or iPad to a large TV screen.<br />http://j.mp/apple-airplay<br />DEVICE SHIFTING<br />
  16. 16. Devices today complement each other.<br />COMPLIMENTARITY<br />
  17. 17. The iPad serves as a Scrabble board. Tiles are arranged on iPhones so other players can't see them.<br />http://j.mp/scrabble-ipad<br />COMPLIMENTARITY<br />
  18. 18. Devices are being used simultaneously.<br />SIMULTANEITY<br />
  19. 19. During a live football broadcast users take guesses about the outcome of match situations.<br />http://j.mp/heineken-star-player<br />SIMULTANEITY<br />
  20. 20. Thank you!Stay tuned for more at digivine.wordpress.com<br />

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