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Mobile Trends
- 3. From all-in-one portals (e.g Yahoo), to verticals (vortals, e.g.
music, sports, healthcare), to personalised my-portals (e.g.
iGoogle), to user-centric me-portals (e.g. Facebook)
1995 2000 2005 2010
WEB Portals Horizontals My-Portals
Vortals
MOBILE Portals My-portals
Vortals Me-portals
- 4. 2 Content is aging; Content
communication is king