This document discusses how brands can collaborate with content creators for storytelling and advertising. It notes that storytelling is ubiquitous and persuasive. Working with influencers and creators allows brands to reach audiences organically with high impact. While collaborating takes work, the company discussed provides end-to-end services to select relevant creators, produce content, and measure performance, taking on much of the operational workload. They provide various content categories, niche influencers, and technology to help brands choose the best opportunities.

1. CONTEZEECONTENT MADE
EASY

2. Storytelling…
◦ Ubiquitous – everyday, everywhere
◦ The better the story, the stronger the
conviction
◦ It always works!

3. Who creates these stories?
◦ Film-makers
◦ Artists
◦ Influencer/Creators
◦ Advertising Agencies
◦ Brands
PUSHPULL

4. Why collaborate
with creators?
◦ Isn’t our TG is already consuming that
story and we just collaborate with
that creator?
◦ Pull vs Push.
◦ 100% organic reach.
◦ High impact due to focus on
influencer’s audience.

5. Isn’t collaborating
with creators time-
consuming and
highly operational?
WE DO THE HEAVY LIFTING FOR YOU

6. The Kick-start
BRAND BRIEF AUDIENCE CONTENT
REQUIREMENT
CHOOSE CONTENT
CATEGORIES

7. Pieces to the
Puzzle
◦ YouTube / Instagram / OTT
◦ Creator & upcoming content
◦ Biggest bouquet of upcoming content
opportunities
◦ Music videos
◦ Celeb chat shows
◦ Short films
◦ Web series
◦ Food shows
WHAT IS BEST FOR YOUR BRAND?

8. First-in-Market
Opportunities
◦ Every song releasing in next 3 months.
◦ Story of every upcoming short films /
web series
WHAT IS BEST FOR YOUR BRAND?

9. Reach out to
Niche audiences
◦ Find micro / niche influencers
◦ e.g. Sweater lover ( and not just fashion
influencer)
◦ E.g. chocolate baker specialist ( not just
food Youtuber )
WHAT IS BEST FOR YOUR BRAND?

10. WHAT IS BEST FOR YOUR BRAND?
SHEEKO PARTNER NETWORK
● SPN has 50,000 Micro influencers
○ 2k ~ 20k followers on Instagram
● Across 4 categoriesfor
○ Beauty
○ Fashion
○ Foodie
○ Designers / Illustrators / Doodlers
● Useful for
○ Product trials & Unboxing
○ Create buzz
○ Share Advertorials
○ Social Media Posts & Creatives
● Benefits :
○ 100% authentic voice
○ Social Media creatives @ half cost
○ Connect better with your audience
○ Sheeko manages the logistics

11. Scale up your
Social Content
efforts
◦ Outsource your social media content
team to us.
◦ With 100s of creators, creativity goes
next level.
◦ Earn new audiences that these
creators have.

12. First-in-Market
Technology audit of
Content Category
◦ Quality / type of creators / pricing /
performance / competing brand
work done in this… before looking at
creators
◦ Technology driven insights

13. Bespoke
Service Model
◦ Subjective analysis done for each
creators recommended. Handpicked
to suit the brief.
◦ Coordination with creators from
briefing to creation & distribution.

14. End to End
STRATEGY >> CREATION >>
DISTRIBUTION >> MEASUREMENT
TECHNOLOGY + SERVICE

15. The Best Part
◦ ROI driven model – CPV
◦ Guaranteed minimum views
◦ Brand protection technology

16. Our Work
◦ CPV – Cost per view
◦ Cost inclusive of
◦ Creative +
◦ Production +
◦ Distribution +
◦ Analytics
Video Link CPV = 0.30
Edgy
storytelling
Video Link CPV = 0.70 Health Advocate
Video Link CPV = 0.06 Branded Music
Video Link CPV = 0.05
Comedy Sketch
for Kids
Video Link CPV = 0.16
Comedy Sketch
on Father’s Day
theme

17. Case Study - HAPPN
◦ Launched in India in march 2017, Happn was looking
to grow user base in India directly competing with
Tinder
◦ Collaborated with several Youtubers who talk about
relationships. Released 30 videos within 15 days
generating a lot of buzz, and delivering
◦ 70Mn+ views, 5Mn+ Engagement
◦ CPV – 0.10 Rs

18. The Team
Rachit Juneja
- IIT Delhi
- Founder of Brandzup
Media the force behind
leading Youtubers Amit
Bhadana & Harsh Beniwal
Tarun Kota
- IIT Delhi
- Founder of Jaffa games,
built Bahubali fan game
that crossed 30k
downloads in a week.
Beerajaah Sswain
-Ex Agency Head
(Omnicom Media
Group, GroupM,
Ogilvy)
Janhavi Shukla
- Bachelors in Persian
Language from JNU
- Specialist in Content

19. Send Us a Brief
◦ campaign@sheeko.in
◦ +91-97736 54171