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Microsoft Surface
Microsoft Surface is a new 30-inch computer display that turns any tabletop into an interactive surface using touch, gestures, and objects with RFID tags. It recognizes movement from multiple users simultaneously. Surface will first be released to commercial partners like hospitals, retailers, and casinos, and later to individual consumers. It uses cameras to sense touch, gestures and objects on its surface, providing a more natural user interface compared to traditional mouse and keyboard. Marketing of Surface will initially focus on commercial applications and appealing to influencers through visuals and prototypes, with future plans to partner with brands and use viral marketing techniques.
