Slides from Lisbeth's workshop at the Boye's Aarhus 16 conference in Aarhus on Thursday 3-Nov-16.

1. Dual track agile with Squads
Build great products faster with small diverse teams
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2. Agenda
• About me and what I do
• How do we work at ebay Denmark
• What are our current challenges
• Shifting to Dual Track Agile
• Working in Sqaud’s
• Setting Objectives and Key Results
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3. About me
Name: Lisbeth Storgaard
Product manager eBay – Bilinfo
eBay -
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Classifieds Group

4. What is Bilinfo?
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5. Agenda
• About me and what I do
• How do we work at ebay Denmark
• What are our current challenges
• Shifting to Dual Track Agile
• Working in Sqaud’s
• Setting Objectives and Key Results
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6. Process based software development
Opportunity
Discovery
Opportunity
Assessment
Solution
Discovery
Solution
Assessment
Solution
Description
Solution
Implementation
Live &
Follow-up
Idea generation
Data collection
Market opportunities
Business Case
Business Canvas:
- KPI
- Solution (epic)
- SWAG/Time box
- Signoff
Classic solution insight
Competitor insight
Prototyping
User tests
Solution (epic level)
Contract
Infosec/Legal
Commercial kickoff
Tech kickoff
GTM kickoff
Story writing
Tech commitment:
- Scope/points
- Launch date
Implementation
Test in QA
Test in Production
Rapid response:
- Bug fixes
- Tweaks
Feedback from selected
dealers
Follow up on KPI's
Commercial Commercial/Product Product Product Tech Product
Will they use it? Can they use it? Can we build it? Will stakeholders
support it?
Ready for
launch?
Commitment:
- Solution (epic level)
- Milestones
Solution acceptance
Product
Implementation Test in QA
Test in Production
Feedback
Integrations with 3rd party

7. Waterfall and agile scrum – but still working in silos
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Agile scrum
Biz dev Product Tech Marketing
& Sales
Go-to-Market

8. Current challenges
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 Not utilizing engineering early enough
 Stakeholder driven roadmap
 No or poor product discovery process
 Weak or misaligned PM role
 Weak or misaligned UX role
 Lack of focus
 Too much focus on dates/features over results
 Not early enough direct customer interaction
 Product architecture limitations / technical debt
 Too many meetings / consensus culture
 Poor developer morale

9. Main challenge today
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Succes = feature delivery

10. Shift of focus
Output Outcome
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11. Agenda
• About me and what I do
• How do we work at ebay Denmark
• What are our current challenges
• Shifting to Dual Track Agile
• Working in Sqaud’s
• Setting Objectives and Key Results
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12. Dual Track Agile
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Ideas
Discovery
Delivery
1. Minimal Viable Product test
2. Minimal Product market fit for the market

13. Dual Track Agile – calls for an organizational change
 A small, cross functional, self organising team
 End-to-end responsibility for what they build
 Quarterly objectives
 Work autonomously and co-located
 Acountable
They decide what to build, how to build it, and
how to work together while doing it
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Squad’s

14. Who’s in the Squad?  Biz Dev
 Product
 UX
 Software developers
 Business Analysts
 Sales & Marketing
 Customer support
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sales, marketing, UX, analytics,
architect, SiteOps, customer support
Biz dev
Product
Soft dev
Biz Dev
Product
Soft dev
Biz dev
Product
Soft dev

15. Agenda
• About me and what I do
• How do we work at ebay Denmark
• What are our current challenges
• Shifting to Dual Track Agile
• Working in Sqaud’s
• Setting Objectives and Key Results
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16. We will task the Squad’s using Objectives and Key Results
Objectives and Key Results (OKR)
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Key Result:
• Measurable
• Time bound
• Limited number
Example
Objective: Improve Seller Success
Key results: Decrease listing duration with 15%
Grow number of leads with 20%
Grow value per lead with 10%
Objectives:
• Qualitative and inspirational
• Time-Bound
• Actionable by the team independently

17. All initiatives are aligned with Company OKR’s
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eBayBilinfoSquad
Vision Strategy OKR’s
Strategy OKR’s
Strategy OKR’s

18. Reporting
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Monday Commitments
Friday wins session

19. People who has lot’s of knowledge on this subject
Follow:
Marty Cagan and Chris Jones, Silicon Valley Product Group
Christina Wodtke, Introduction to OKR’s
Good to read:
Inspired – How to create products customers love by Marty Cagan, Silicon Vally Product Group
Radical Focus by Christina Wodtke
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