5. History
• Raised $10 million in funding
• Launched on April 28, 2009
• February 9, 2012 – 2 projects hit 1 million
– Dock for iPhone
– Computer game
• October 31, 2012 – expanded to UK
– Canada followed in September
7. Secret Sauce
• Projects pick up steam / publicity
– 79% of projects that raised more than 20% of their
goal were successfully funded
• Small projects
– 48,964/81,396 successful projects raised between
$1,000 - $9,999
• Projects only funded if they meet goal
– Not all similar sites follow this model
