Growth fund etag presentation

1. VisitScotland Growth Fund
Andrew McKean, Growth Fund Advisor
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2. What is the Growth Fund?
• Marketing fund for constituted groups
• Supports collaborative marketing activity to bring additional
visitors to your area - regional, national, or international
• Award is 50% of total project cost – from £5,000 to £65,000
• 25% private sector cash
• Range of marketing activity supported
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3. Growth Fund
Key points and changes
•No longer European money – can be matched
against any other public sector funding (de minimis
limit applies)
•Not all businesses in the group have to be Quality
Assured
•Marketing projects should last c.12 months
•Monthly application panel
•Dedicated Growth Fund Advisor
•Current fund available until Spring 2014

4. Growth Fund Activity
What is eligible? What is not eligible?
Marketing projects designed to Marketing that targets locals and
bring visitors to the area visitors already in the area
•Regional as well as national and •Core or repeated marketing
international marketing activity
•Marketing materials e.g. leaflets, •Event marketing (see
pop-up displays, video footage EventScotland)
•Website development •Business or product development
•Event & exhibition attendance •Capital costs e.g. plasma screens

5. How do I apply?
Submit an initial enquiry
on VisitScotland.org
Chat through with a
Growth Fund Advisor
Growth Fund Advisor
assigned to Group
Complete a marketing plan
& application form
Submit application to
Growth Fund Panel

6. Edinburgh examples
Edinburgh Edge
Creating packages
around the city outskirts
Unique Venues of
Edinburgh
Targeting European
business tourism
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7. Case Study
Scotland’s Heartland
Growth Fund award: £6,250
Total project cost: £12,500
A voucher scheme for local
attractions and hotel stay
www.scotlandsheartland.com

8. Case Study
Love Loch Lomond
Growth Fund award: £4,932
Total project cost: £9,865
Autumn Active Campaign

9. Q&A
Andrew McKean
Growth Fund Advisor
0131 472 2071
andrew.mckean@visitscotland.com
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10. Thank You
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