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Crowdsourcing: From the Idea to the Real World




        By Olha Moroz, R&D Manager
Why

Ideas

Matter
 ?
Most Ideas Will Not Survive The Journey 
Some of them change the world!!!
Invention vs. Innovation?
Life Cycle of Ideas

         Innovate


Market              Register




Value               Protect


         Develop
Market of Ideas
Time of Lonely Inventor Has Gone!
Things Happen in the Crowd
What is Crowdsourcing?
“Crowdsourcing is the
process by which the
power of the many can
be leveraged to
accomplish feats that
were once the province
of a specialized few.”
               Jeff Howe
Hype Cycle for Emerging Technologies by
                Gartner
Examples
Strong Sides

    Talent
    Feedback
    Money
    No Management
    Marketing
    Low Risk
Weak Sides


Quality
Lack of Motivation
Keeping Secrets
Ethical, Legal
Who is the Owner?
What Motivates People?
Crowdfunding
Kickstarter
http://www.kickstarter.com/
Where are Kickstarters?
Distribution of Projects by Success
Statistics


                          Year 2010         Year 2011
Launched Projects:               11, 130          27, 086
Successful Projects:              3, 910          11, 836
Dollars Pledged:           $27, 638, 318    $99, 344, 382
Rewards Selected:               322, 526       1, 150, 461
Total Visitors:              8, 294, 183      30, 590, 342
Project Success Rate:                 43%               46%
Amount of Money Donated per Month
Projects Launched per Month
Statistics as of 9/5/2012
                              Projects and Dollars
Launched      Total     Successful Unsuccessful                     Live
                                                   Live Dollars              Success Rate
 Projects    Dollars     Dollars     Dollars                      Projects

   69,639     $343 M       $290 M         $36 M          $17 M       3,479        43.93%
                        Successfully Funded Projects
Successfull Less than    $1,000 to   $10,000 to    $20,000 to     100 K to
                                                                               $1 M +
 y Funded    $1,000       $9,999      $19,999       $99,999       $999,999
                                                                               Raised
  Projects   Raised       Raised       Raised        Raised        Raised
   29,063       3,444       19,930         3,446          1,985        248              10
                       Unsuccessfully Funded Projects
Unsuccessf
                                                                  61% to
   ully              1% to 20% 21% to 40%          41% to 60%                81% to 99%
           0% Funded                                               80%
 Funded               Funded     Funded              Funded                    Funded
                                                                  Funded
 Projects
   37,097       7,986       22,699         4,245          1,499        476           192
Save Your Ideas – They May Become
               Real!

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Crowdsourcing: From the Idea to the Real World

Editor's Notes

  1. Einstein – Imagination.Ideas – create and destroy nations, start of the project.Long path.Dark matter. 78% - intangible assets
  2. <2% of ideas are realizedMoneyResourcesConfidence, stolenMarketWhat to do with it?Ideas from junior employees aren’t accepted
  3. Invention – new idea, Innovation – practical application into market, improvement.Problem solutionEvolutionary idea - DarvinSymbiotic idea - MorseRevolutionary idea - MarxSerendipitous discovery - FlemingTargeted innovation – Rise genomeArtistic innovation – No practical app.Philosophical idea – Never in lifeComputer-assisted discoveryMartin Cooper 1973 first cell phone.Inventors:Don’t finish projectsLeft HandedInner worldPassion – workNo friends, no children
  4. Amazon – collaborative space to create and execute tasksCisco – innovative business plans in 2008 – family ($250,000)Facebook – localizationGalaxy Zoo – classify a million of galaxies (70,000 classifications per hour)General Electrics – cleaner till 2020IBM – 37,000 ideas for innovations from brainstorming with customers, employees , familyPepsi – design of Pepsi canWikipediaNasaClickworkers – array of images of Martian surface – landscape elements
  5. MoneyFunSkillsPeopleDirect feedbackSocialStatus
  6. Wisdom of the crowdCrowdvotingMicrowork
  7. Launched 2008Max 60 daysBackersFull amountJust for art5% charge
  8. No surprises here. The type of projects creators launch reflects the cultural products of their particular city. Music projects are popular in Nashville, film projects in Los Angeles, and technology projects in San Francisco.What is interesting, though, was the finding that “the higher the proportion of creative individuals in a founder’s city, the higher the chance of success for that founder.” (Check out the map below.) The idea being that if you live in a large community of creative types, the quality of your project tends to be better because of a higher standard set by greater competition. And the better the quality of your product, the better your chance of success.
  9. No surprises here. The type of projects creators launch reflects the cultural products of their particular city. Music projects are popular in Nashville, film projects in Los Angeles, and technology projects in San Francisco.What is interesting, though, was the finding that “the higher the proportion of creative individuals in a founder’s city, the higher the chance of success for that founder.” (Check out the map below.) The idea being that if you live in a large community of creative types, the quality of your project tends to be better because of a higher standard set by greater competition. And the better the quality of your product, the better your chance of success.
  10. Success Rate calculated by dividing the number of successfully funded projects by the number of all projects that have reached their deadline (including successful, unsuccessful, canceled, and suspended projects).Most successfully funded projects raise less than $10,000, but a growing number have reached six and even seven figures. Currently funding projects that have reached their goals are not included in this chart — only projects whose funding is complete.Funding on Kickstarter is all-or-nothing in more ways than one. While 12% of projects finished having never received a single pledge, 82% of projects that raised more than 20% of their goal were successfully funded.