The document provides guidance on using ONIX (Online Information Exchange) data to improve book marketing. It recommends: 1) owning your book data by creating your own ONIX files; 2) keeping data up-to-date as information changes; and 3) including enhanced data like contributor biographies, reviews, and regional relevance in ONIX files to help sell more books. It then gives specific examples of how to include important metadata like Canadian contributors, regional codes, audience information, awards, and descriptive text in ONIX files.

1. ONIX
for
Marke-ng

2. h1ps://booknetcanada.atlassian.net/wiki/pages/
viewpage.ac-on?pageId=1383340

3. Three
(and
a
half)
steps
to
good
data
Step
1
-­‐
Own
Your
Data
Step
2
-­‐
Keep
Up
to
Date
Step
3
-­‐
Use
Informa-on
You
Already
Have
to
Sell
More
Books
Step
3.5
-­‐
Validate
Your
Files

4. Own
your
data
• Know
who
is
supplying
data
for
your
-tles
• If
possible
create
your
own
ONIX
files

5. Keep
data
up-­‐to-­‐date
• Accuracy
–
provide
new
files
when
data
changes
• Changing
standards
–
submit
files
that
meet
the
needs
of
your
data
recipients

6. Use
informa-on
you
already
have
Include
enhanced
data
in
your
ONIX
file:
• Contributor
biography
• Contributor
country
code
• Excerpts
• Reviews
• Region
codes
• Prize
or
award
• Audience
code

7. Validate
your
file
• Valida-on
ensures
that
recipients
can
read
your
file

8. How
to
add
some
key
data
points:
• Canadian
Contributors
• Regional
codes
• Audience
informa-on
• Awards
• Descrip-ve
text

9. Canadian
Contributors
• use
<CountryCode>
to
indicate
na-onality
of
contributors
• Part
of
the
Contributor
composite
h1ps://booknetcanada.atlassian.net/wiki/display/UserDocs/
Iden-fying+Canadian+Authorship

10. Supplying
Country
Code
in
ONIX
2.1
<Contributor>
<SequenceNumber>1</SequenceNumber>
<ContributorRole>A01</ContributorRole>
<NamesBeforeKey>Deirdre</NamesBeforeKey>
<KeyNames>Kelly</KeyNames>
<CountryCode>CA</CountryCode>
</Contributor>

11. Supplying
Country
Code
in
ONIX
3.0
<Contributor>
<SequenceNumber>1</SequenceNumber>
<ContributorRole>A01</ContributorRole>
<NamesBeforeKey>Deirdre</NamesBeforeKey>
<KeyNames>Kelly</KeyNames>
<ContributorPlace>
<ContributorPlaceRelator>04</ContributorPlaceRelator>
<CountryCode>CA</CountryCode>
</ContributorPlace>
</Contributor>

12. <ContributorPlaceRelator>
codes
01
Born
in
02
Died
in
03
Formerly
resided
in
04
Currently
resides
in
05
Educated
in
06
Worked
in
07
Flourished
in
08
Ci-zen
of

13. More
place
relators
in
ONIX
3.0
<Contributor>
<SequenceNumber>1</SequenceNumber>
<ContributorRole>A01</ContributorRole>
<NamesBeforeKey>Neil</NamesBeforeKey>
<KeyNames>Turok</KeyNames>
<ContributorPlace>
<ContributorPlaceRelator>01</ContributorPlaceRelator>
<CountryCode>ZA</CountryCode>
</ContributorPlace>
<ContributorPlace>
<ContributorPlaceRelator>04</ContributorPlaceRelator>
<RegionCode>CA-­‐ON</RegionCode>
</ContributorPlace>
</Contributor>

14. Who
uses
Country
Code?

15. Regional
Codes
• What
if
your
author
is
not
Canadian,
but
the
topic
is
relevant
to
a
region
of
Canada?

16. How
to
supply
Regional
Codes
<Subject>
<SubjectSchemeIden-fier>11</SubjectSchemeIden-fier>
<SubjectCode>4.0.2.0.8.0.0</SubjectCode>
</Subject>

17. Audience
Informa-on
• Tell
your
customers
who
the
intended
audience
is
for
your
book
• Specify
age
and/or
grade
ranges

18. Supply
Audience
informa-on
<AudienceCode>02</AudienceCode>
<AudienceRange>
<AudienceRangeQualifier>17</AudienceRangeQualifier>
<AudienceRangePrecision>03</AudienceRangePrecision>
<AudienceRangeValue>4</AudienceRangeValue>
<AudienceRangePrecision>04</AudienceRangePrecision>
<AudienceRangeValue>8</AudienceRangeValue>
</AudienceRange>

19. Audience
Informa-on
• Libraries
are
extremely
interested
in
gemng
this
informa-on
• Retailers
can
use
this
data
to
assign
in-­‐store
loca-ons

20. Descrip-ve
Text
• Excerpt
• Reviews
• Table
of
Contents

21. Excerpt
OtherText>
<TextTypeCode>23</TextTypeCode>
<TextFormat>02</TextFormat>
<Text>My
father’s
shiny
shoes
squeak
on
the
floor
as
I
follow
him
down
the
stairs
at
the
end
of
the
hallway,
through
the
front
lobby
and
out
the
entrance
doors.
On
the
other
side,
the
August
sun
a1acks
my
eyes.
I
suck
in
humid
air
and
cough
when
I
release
it.&lt;p&gt;A
news
reporter,
cameraman,
and
a
small
crowd
of
women
wait
in
the
parking
lot
of
the
hospital.
They
have
signs
that
say,
“Prayer
Can
Save
a
Life,”
“Tragedy
of
1985,”
and
“Marigold,
You
Are
Divine.”
When
we
walk
by,
a
woman
thrusts
a
microphone
close
to
my
father’s
lips…</Text>
</OtherText>

22. Reviews
<OtherText>
<TextTypeCode>08</TextTypeCode>
<TextFormat>02</TextFormat>
<Text>"Baggio's
colorful
wri-ng
and
quirky
imagery
give
life
to
the
story
as
a
whole,
propping
up
even
the
direst
of
circumstances.
And
the
absurdity
of
Maya's
situa-on
lends
it
a
comical
-nge.
It's
not
outwardly
funny,
but
quietly
humorous,
like
the
whole
thing
is
an
inside
joke
between
the
reader
and
the
author."
&mdash;&lt;em&gt;The
Weekender&lt;/em&gt;
(December
2011)</Text>
</OtherText>

23. Table
of
Contents
<OtherText>
<TextTypeCode>04</TextTypeCode>
<Text>1.
An
Introduc-on
to
Android
Development
-­‐
Understanding
the
Android
Ecosystem&lt;p&gt;
2.
Kicking
the
Tires
-­‐
Semng
Up
Your
Development
Environment&lt;p&gt;
3.
Pumng
Your
Training
Wheels
on
-­‐
Developing
Your
First
Applica-on&lt;p&gt;
4.
Going
for
your
First
Ride
-­‐
Developing
an
Android
User
Interface&lt;p&gt;
5.
Customizing
Your
Bike
-­‐
Improving
the
Usability
of
an
Applica-on&lt;p&gt;
6.
Pimping
Your
Bike
-­‐
Styling
an
Android
Applica-on&lt;p&gt;
7.
Are
we
there
yet
-­‐
Making
Your
Android
Applica-on
loca-on
aware&lt;p&gt;
8.
Invi-ng
Friends
for
a
ride
-­‐
Using
Social
Network
Integra-on
in
an
Android
Applica-on&lt;p&gt;
9.
Tuning
Your
Bike
-­‐
Op-mizing
Memory,
Performance
and
Power&lt;p&gt;
10.
Look
Mom,
no
hands
-­‐
Tes-ng
an
Android
Applica-on&lt;p&gt;</
Text>
</OtherText>

24. Break
-me!